scholarly journals Ageing in a Modern Era: Evidence from South African Resort Spa Visitors

2018 ◽  
Vol 22 ◽  
Author(s):  
Armand Viljoen ◽  
Martinette Kruger ◽  
Melville Saayman
Keyword(s):  
South African ◽  
Generation X ◽  
Market Segmentation ◽  
Quantitative Research ◽  
Travel Behaviour ◽  
South African Context ◽  
Generational Cohort ◽  
Generational Theory ◽  
African Context ◽  
Modern Era

Distinguishing tourists based on their age and generational cohort has been applied widely as a useful market segmentation tool. However, to date, limited research has analysed the needs of the different generations, especially in a South African tourism context. Even fewer studies have attempted to analyse or segment the resort spa visitor. This quantitative research is one of the first to analyse the profile and needs of different generations, specifically at resort spas in South Africa. A distinction was made between baby boomers and Generation X at three selected resorts in the country. The research showed the value of the generational theory in understanding the travel behaviour of visitors but also highlighted the fact that regarding research on destinations it is recommended to analyse different generations rather than solely focusing on one, as this could lead to mismanagement of resources. This research contributes towards understanding the needs of different generations in a South African context. Based on the results, this research suggests that the country’s history, and subsequent national events, may have played a significant role in shaping the travel needs, preferences and behaviour of the domestic market.

scholarly journals Testing the value and life-style model (VALS) of psychographic market segmentation

1990 ◽  
Vol 16 (1) ◽  
Author(s):  
G. G. Rousseau ◽  
J. Kruger
Keyword(s):  
South African ◽  
Metropolitan Area ◽  
Market Segmentation ◽  
Life Style ◽  
South African Context ◽  
The South ◽  
African Context

This article describes the development of a psychographic inventory suitable for testing the VALS model of market segmentation within the South African context. Hypotheses relating to value and life-style traits, suggested by prior research, are tested, utilising a sample of white and black respondents in the Johannesburg/Soweto metropolitan area. Results imply that the instrument developed has moderate reliability and can be administered bilingually. The VALS model tested by the instrument suggests that most respondents hold need-driven and outer-directed values. Impllications for value and lifestyle segmentation within the South African context are discussed. Opsomming Hierdie artikel beskryfdie ontwikkeling van 'n psigografiese inventaris geskik vir die toetsing van die VALS-model van marksegmentasie binne Suid-Afrikaanse verband. Hipoteses met betrekking tot waarde- en lewenstyltrekke, voortspruitend uit vorige navorsing, word getoets op 'n steekproef van wit en swart respondente in die Johannesburg/Soweto metropolitaanse gebied. Resultate toon dat die instrument gemiddelde betroubaarheid openbaar en toepasbaar is op 'n tweetalige grondslag. Die VALS-model soos getoets deur die instrument toon dat die meeste respondente behoefte-gedrewe en na buite gerigte waardes openbaar. Implikasies vir waarde- en lewenstylsegmentasie binne Suid-Afrikaanse verband word ook bespreek.

Mobilising and organising in precarious times

2016 ◽  
Vol 36 (9/10) ◽  
pp. 613-628 ◽  
Author(s):  
Carin Runciman
Keyword(s):  
South Africa ◽  
Social Movements ◽  
Collective Action ◽  
South African ◽  
Quantitative Research ◽  
South African Context ◽  
Content Type ◽  
African Context ◽  
Heuristic Device ◽  
Definition Of

Purpose The paper argues that the field of social movement studies has been dominated by a movement organisation-centric approach. This organisational bias has constrained the analysis of collective action, especially in the Global South. The purpose of this paper is to contribute towards a reconceptualization of social movements which links them not to organisations but understanding social movements as a praxis linked to the material experiences of everyday life. Furthermore, the paper uses this expanded definition of social movements to revisit debates about mobilising and organising through reference to the contemporary South African context. Design/methodology/approach The empirical findings of the paper are based on ethnographic, qualitative and quantitative research on collective action in South Africa that has been carried out by the author since 2009. Findings The paper presents three case studies of collective action which demonstrate the variability, strengths and weaknesses of different forms organising and mobilising in contemporary South Africa. Originality/value The paper contributes to re-conceptualising social movements in a way in which the concept is better able to travel across the Global North and South as a heuristic device. Furthermore, the paper situates debates about the strengths of mobilising with and without organisations within the South African context.

Exploring recidivism in the South African context.

1998 ◽  
Author(s):  
Belinda Bedell ◽  
Nicholas Challis ◽  
Charl Cilliers ◽  
Joy Cole ◽  
Wendy Corry ◽  
...  
Keyword(s):  
South African ◽  
South African Context ◽  
The South ◽  
African Context

‘Limping, Yet Made to Climb a Mountain!’ Re-Reading the Vashti Character in the Hiv And Aids South African Context

2018 ◽  
Author(s):  
Madipoane Masenya (Ngwan’A Mphahlele)
Keyword(s):  
South Africa ◽  
South African ◽  
External Factor ◽  
Hiv And Aids ◽  
African Women ◽  
South African Context ◽  
Land Grabbing ◽  
The Bible ◽  
History Of ◽  
African Context

The history of the Christian Bible’s reception in South Africa was part of a package that included among others, the importation of European patriarchy, land grabbing and its impoverishment of Africans and challenged masculinities of African men. The preceding factors, together with the history of the marginalization of African women in bible and theology, and how the Bible was and continues to be used in our HIV and AIDS contexts, have only made the proverbial limping animal to climb a mountain. Wa re o e bona a e hlotša, wa e nametša thaba (while limping, you still let it climb a mountain) simply means that a certain situation is being aggravated (by an external factor). In this chapter the preceding Northern Sotho proverb is used as a hermeneutical lens to present an HIV and AIDS gender sensitive re-reading of the Vashti character in the Hebrew Bible within the South African context.

Reimagining Intersectionality and Social Exclusion in South Africa

2020 ◽  
Author(s):  
Khosi Kubeka ◽  
Sharmla Rama
Keyword(s):  
South Africa ◽  
South African ◽  
Social Exclusion ◽  
Social Relations ◽  
South African Context ◽  
Social Division ◽  
Common Reference ◽  
Local Contexts ◽  
African Context

Combining the theories of intersectionality and social exclusion holds the potential for structural and nuanced interpretations of the workings of power, taking systemic issues seriously but interpreting them though social relations that appear in local contexts. An intersectional analysis of social exclusion demonstrates to what extent multiple axes of social division—be they race, age, gender, class, disability or citizenship—intersect to result in unequal and disparate experiences for groups of youth spatially located in particular communities and neighborhoods. A common reference point is therefore power and how it manifests at the intersection of the local and global. A South African case study is used to explore the subjective measures and qualitative experiences of intersectionality and social exclusion further. The unique ways that language intersects with space, neighborhood, and race in the South African context, enables opportunities in education and the labor market, with profound implications for forms of social exclusion.

Young children’s conceptions of morality in a South African context

2021 ◽  
Vol 31 (1) ◽  
pp. 69-75
Author(s):  
Melanie Y. Martin ◽  
Nithi Muthukrishna ◽  
Gugulethu M. Hlatshwayo
Keyword(s):  
South African ◽  
South African Context ◽  
African Context ◽  
Children’S Conceptions
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