2020 ◽  
Vol 9 (2) ◽  
pp. 101
Author(s):  
Zhiping Tao

It is an important part of improving college students’ comprehensive quality to cultivate cross-cultural communicative competence and it should be prioritized in college English teaching. Only with communicative competence can students effectively communicate and convey messages with others in English. This paper introduces cross-cultural communication and points out problems in it among non-English major students. It finally put forward some ways to improve their communicative competence.


2017 ◽  
Vol 10 (5) ◽  
pp. 91
Author(s):  
Juan Liu

Language is an indispensable part of culture, and it is also a major carrier and medium of culture communication and transmission. Learning a foreign language means not only learning basic language knowledge, training and improving the ability of listening, speaking, reading, writing and translating, but enriching the cross-cultural awareness, cultivating cross-cultural communication competence and making the voice of native culture to communicate with the outside world. Thus, more and more educators and teachers at home and aboard have come to realize the importance of culture teaching in language learning. This paper focuses on inputting culture teaching in College English teaching integrated with specialty characteristics. The importance of culture teaching in college English teaching is analyzed and emphasized and several inspirational and referential strategies of culture teaching integrated with specialty characteristics are also provided.


2016 ◽  
Vol 6 (2) ◽  
pp. 14-19 ◽  
Author(s):  
Natalia Pazyura

Abstract Professional foreign language training is offered to cultivate the ability to master cross-cultural communication in the sphere of future professional activity. By means of intercultural competence of foreign language we are raising professional competence, too. In countries where English is the native language, it is taught to speakers of other languages as an additional language to enable them to participate in all spheres of life of that country. In many countries where it is an official language and language of instruction, as most communication outside school is in the local languages it is taught as language to learn other disciplines. These are two contrasting contexts for enhancing the English language skills. In both settings there are concerns about students’ difficulties in developing adequate English proficiency to successfully learn content through that language. This paper analyzes the influence of sociocultural factors on the students’ motivation to learn English in different countries, reveals main problems and difficulties in oral English teaching practice, illustrates the relationship between oral English teaching and cross-cultural communication competence. On the one hand, cross-cultural communication plays an essential role in oral English teaching; besides, oral English teaching promotes cross-cultural communication competence. On the other hand, in some countries English is not the prerequisite of future successful career. But anyway the author insists on consistency of English teaching concept with that of the world. Improving the students’ cross-cultural oral communication ability is impossible without laying equal stress on cross-cultural communication competence and oral English teaching.


2019 ◽  
Vol 3 (2) ◽  
pp. 199
Author(s):  
Guanqiong Zhou

<p align="justify">In the context of English as a Lingua Franca, the localization of College English teaching has become an inevitable trend, which requires the teachers to reform the traditional teaching modes and adopt the localized teaching methods. Strategies can be taken to form localized teaching features by integrating the localized content into teaching and fostering the consciousness of localization. Great importance should be attached to college students’ acquiring of Chinese culture and cross-cultural communication ability to enhance their sense of cultural confidence and national pride in college English teaching.</p>


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