2014 ◽  
Vol 687-691 ◽  
pp. 2043-2046
Author(s):  
Jia Le Zhou

The modern visual communication design has experienced a transition from the industrial society to information society, expanding the scope of design, every time the media and changes in technology have given the new connotation. Interesting interactive new media art experience to inject vitality into the visual communication design, interactive visual communication design make the works as a starting point, to guide the audience participation, and interpret new information, which led to the integrity of the information communication. New media art is the "one" and media art, between art and technology, with the development of science and technology continue to spread content and form their own. The interactive nature of the interesting experience and high-tech magic of visual communication design works blur the media art and visual communication design limits, expand and deepen the field of visual communication design.


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