Innovation and Development Analysis of Visual Communication Design Based on Digital Media Art Context

Author(s):  
Bin Yang
VISUALITA ◽  
2019 ◽  
Vol 8 (1) ◽  
pp. 47-52
Author(s):  
Andrie Rizky Darmawan

Papuan batik is batik originating from the Province of Papua, Indonesia. The batik was produced by the Phokouw Faa batik center in Papua Province. The batik center of Phokouw Faa realizes that the batik that he manufactures is not evenly recognized in Papua Province, so that efforts are needed to inform the existence of the Papua batik. The method used in this research is an experiment on the application of elements and principles of visual communication design using non-conventional media (non-print), namely on time-based digital media in the form of documentary videos. Data to design a visual communication about Papuan batik was obtained during a field survey by observing and interviewing. The identities of the Papua province were applied in developing the documentary video. The full results of the research can be seen on the Youtube link as follow https://youtu.be/M5EP0b3jaBs.


2016 ◽  
Vol 41 (3) ◽  
pp. 113-117
Author(s):  
G. M. Han ◽  
X. Q. Deng

Color is the dominant element of visual communication design. For cities, color is one of their characteristics. Improving the overall style of a city through the control and planning of architectural color has been a hot issue in urban control and planning in recent years. Considering color pollution in urban planning, we analyze the important role of color in visual communication design from the perspective of the visual communication concept of media art. The current situation of residential building colors in Shanghai City is investigated. We determine the residents’ preferences and requirements related to architectural exterior color on the basis of a data analysis of color and material selection, color matching, composition, and others. This study changes the traditional architectural color design concept that centers on individuals and lacks overall control. Specifically, we construct a set of multi-scale color controlling and planning systems at the macro-, meso-, and micro-scales. We also guide and control the urban architectural color such that it is in accordance with the systematic color planning strategy. This method enables the systematic and holistic external color planning of urban residential buildings.


2014 ◽  
Vol 687-691 ◽  
pp. 2043-2046
Author(s):  
Jia Le Zhou

The modern visual communication design has experienced a transition from the industrial society to information society, expanding the scope of design, every time the media and changes in technology have given the new connotation. Interesting interactive new media art experience to inject vitality into the visual communication design, interactive visual communication design make the works as a starting point, to guide the audience participation, and interpret new information, which led to the integrity of the information communication. New media art is the "one" and media art, between art and technology, with the development of science and technology continue to spread content and form their own. The interactive nature of the interesting experience and high-tech magic of visual communication design works blur the media art and visual communication design limits, expand and deepen the field of visual communication design.


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