scholarly journals SEMANTIC PRIMING EFFECT ON SURVEY RESULTS

Author(s):  
Olha Filonik ◽  
Svitlana Winters

This article presents the findings of an experimental study focusing on the effect of semantic priming on survey respondents. The study involved manipulation of survey questions so that one version included priming triggers and the other one did not. The two versions of the survey were tested on two groups of Canadians (50 respondents each). The results confirmed the authors’ hypotheses, as they demonstrated that the inclusion of the priming triggers activated the relevant concepts in respondents’ minds and, as a result, they included concepts similar to those triggers in their responses to open-ended questions. To be precise, respondents who were exposed to priming triggers “one”, “first” and “three”, as well as “saving on food”, were significantly more likely to say they shop one or three times a week and to recall the grocery store “Save-On-Foods” in an unaided recall qustion. The findings in this study have theoretical and empirical significance and should be taken into consideration by all the researchers who design questionnaires in their research projects. Based on this research, one can conclude that a researcher who designs questionnaires should be cautions and make sure to sequence questions in a way that would minimize the priming effect on questions following priming triggers.

2003 ◽  
Vol 96 (1) ◽  
pp. 33-42 ◽  
Author(s):  
Keiko Nakamoto

Camac and Glucksberg reported there was no priming effect between constituent terms of a metaphor and argued that there was no prior similarity or association between the constituents. However, their study had several limitations. An important one was that they neglected the asymmetry of metaphor constituent terms. The purpose of this study is to replicate their experiment under the condition in which one of the constituents preceded the other. The experiment was conducted with Japanese participants using Japanese metaphoric sentences as stimuli. The results showed that the decision was facilitated if the vehicle served as prime and the topic served as target. In contrast, if the topic preceded the vehicle, no priming effect was found. These results are discussed in terms of the class inclusion model proposed earlier by Glucksberg and Keysar.


2010 ◽  
Vol 31 (4) ◽  
pp. 605-617 ◽  
Author(s):  
PHIL D. LIU ◽  
CATHERINE McBRIDE-CHANG

ABSTRACTIn the present study, morphological structure processing of Chinese compounds was explored using a visual priming lexical decision task among 21 Hong Kong college students. Two compounding structures were compared. The first type was the subordinate, in which one morpheme modifies the other (e.g., 籃 球 [laam4 kau4, basket-ball, basketball]), similar to most English compounds (e.g., a snowman is a man made of snow and toothpaste is a paste for teeth; the second morpheme is the “head,” modified morpheme). The second type was the coordinative, in which both morphemes contribute equally to the meaning of the word. An example in Chinese is 花 草 (faa1 cou2, flower grass, i.e., plant). There are virtually no examples of this type in English, but an approximate equivalent phrase might be in and out, in which neither in nor out is more important than the other in comprising the expression. For the subordinate Chinese compound words, the same structure in prime and target facilitated the semantic priming effect, whereas for coordinative Chinese compound words, the same structure across prime and target inhibited the semantic priming effect. Results suggest that lexical processing of Chinese compounds is influenced by compounding structure processing.


Author(s):  
Marie Dekerle ◽  
Véronique Boulenger ◽  
Michel Hoen ◽  
Fanny Meunier

2021 ◽  
Author(s):  
Erin Michelle Buchanan ◽  
Kelly Cuccolo ◽  
Nicholas Alvaro Coles ◽  
Aishwarya Iyer ◽  
Neil Anthony Lewis ◽  
...  

Semantic priming has been studied for nearly 50 years across various experimental manipulations and theoretical frameworks. These studies provide evidence of cognitive underpinnings of the structure and organization of semantic representation in both healthy and clinical populations. In this registered report, we propose to create a large database of semantic priming values, alleviating the sample size and limited language issues with previous studies in this area. Consequently, this database will include semantic priming data across multiple languages using an adaptive sampling procedure. This study will test the size of semantic priming effect and its variability across languages. Results will support semantic priming when reduced response latencies are found for related word-pair conditions in comparison to unrelated word-pair conditions. Differences in semantic priming across languages will be supported when priming effect confidence intervals do not overlap.


2020 ◽  
Vol 10 (3) ◽  
pp. 57 ◽  
Author(s):  
Valeria Guglielmi ◽  
Davide Quaranta ◽  
Ilaria Mega ◽  
Emanuele Maria Costantini ◽  
Claudia Carrarini ◽  
...  

Introduction: Semantic memory is impaired in mild cognitive impairment (MCI). Two main hypotheses about this finding are debated and refer to the degradation of stored knowledge versus the impairment of semantic access mechanisms. The aim of our study is to evaluate semantic impairment in MCI versus healthy subjects (HS) by an experiment evaluating semantic priming. Methods: We enrolled 27 MCI and 20 HS. MCI group were divided, according to follow up, into converters-MCI and non converters-MCI. The semantic task consisted of 108 pairs of words, 54 of which were semantically associated. Stimuli were presented 250 or 900 ms later the appearance of the target in a randomized manner. Data were analyzed using factorial ANOVA. Results: Both HS and MCI answered more quickly for word than for non-word at both stimulus onset asynchrony (SOA) intervals. At 250 ms, both MCI and HS experienced a shorter time of response for related-word than for unrelated words (priming effect), while only the converters-MCI subgroup lost the priming effect. Further, we observed a rather larger Cohen’s d effect size in non converters-MCI than in converters-MCI. Conclusion: Our data, and in particular the absence of a semantic priming effect in converters-MCI, could reflect the impairment of semantic knowledge rather than the accessibility of semantic stores in MCI individuals that progress to dementia.


Neuroreport ◽  
2008 ◽  
Vol 19 (15) ◽  
pp. 1479-1482 ◽  
Author(s):  
Christina Bermeitinger ◽  
Christian Frings ◽  
Dirk Wentura

2014 ◽  
Vol 125 ◽  
pp. S113
Author(s):  
S. Pagani ◽  
M. Balconi ◽  
M. Sozzi ◽  
S. Bianchi Marzoli ◽  
L. Melzi ◽  
...  

1997 ◽  
Vol 96 (1-2) ◽  
pp. 83-101 ◽  
Author(s):  
Joel Myerson ◽  
Sandra Hale ◽  
Jing Chen ◽  
Bonnie Lawrence

2016 ◽  
Vol 10 (2) ◽  
pp. 91-97
Author(s):  
Candice Steffen Holderbaum ◽  
Letícia Lessa Mansur ◽  
Jerusa Fumagalli de Salles

ABSTRACT Investigations on the semantic priming effect (SPE) in patients after left hemisphere (LH) lesions have shown disparities that may be explained by the variability in performance found among patients. The aim of the present study was to verify the existence of subgroups of patients after LH stroke by searching for dissociations between performance on the lexical decision task based on the semantic priming paradigm and performance on direct memory, semantic association and language tasks. All 17 patients with LH lesions after stroke (ten non-fluent aphasics and seven non aphasics) were analyzed individually. Results indicated the presence of three groups of patients according to SPE: one exhibiting SPE at both stimulus onset asynchronies (SOAs), one with SPE only at long SOA, and another, larger group with no SPE.


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