scholarly journals PENERIMAAN TEKNOLOGI INFORMASI EMPLOYEE SYSTEM DENGAN MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL

2019 ◽  
Vol 7 (1) ◽  
pp. 41
Author(s):  
Rizka Vidya Fauzi Tatipatta
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Random Sampling ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Purposive Sampling ◽  
Acceptance Model

Orientasi Penelitian ini bertujuan untuk menguji faktor - faktor yang mempengaruhi penerimaan teknologi informasi Gamatechno Employee Sistem (GES) dengan memodifikasi model Technology Acceptance Model (TAM) yang di kembangkan oleh Davis pada tahun 1989. Sampel dipilih dengan Teknik non random sampling adalah teknik sampling yang tidak memberikan kesempatan yang sama pada setiap anggota populasi untuk dijadikan sampel penelitian. Purposive sampling Arikunto (2006) teknik mengambil sampel dengan tidak berdasarkan random, daerah atau strata, melainkan berdasarkan atas adanya pertimbangan yang berfokus pada tujuan tertentu. Hasil penelitian menunjukkan (1) Ada pengaruh positif signifikan perceived ease of use terhadap perceived of usefulness karyawan pada PT. Gamatechno Indonesia. (2) Ada pengaruh positif signifikan perceived ease of use terhadap Acceptance Of GES pada PT. Gamatechno Indonesia. (3) Ada pengaruh positif signifikan perceived of usefulness terhadap acceptance of GES pada PT. Gamatechno Indonesia.

scholarly journals ANALISIS E-LEARNING MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODELLING

2013 ◽  
Vol 11 (1) ◽  
pp. 39
Author(s):  
Noor Miyono
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Purposive Sampling ◽  
E Learning ◽  
It Usage ◽  
Learning Software ◽  
Acceptance Model

<p>TAM (<em>technology acceptance model) </em>adalah salah satu model perilaku pemanfaatan teknologi informasi dimana dalam penelitian ini akan difokuskan pada pemanfaatan e-learning. Model ini menyediakan dasar teori untuk menelusuri faktor yang menjelaskan pemakaian <em>e-learning </em>dan menghubungkannya dengan kinerja pemakai. Tujuan penelitian ini yaitu untuk menganalisis pengaruh penggunaan e-learning, konfirmasi pemakai, kemudahan dalam penggunaan e-learning terhadap minat pemanfaatan e-learning dengan kepuasan pemakai e-learning sebagai variabel intervening.</p><p>Sampel yang dipergunakan dalam penelitian yaitu sebanyak 140 responden dengan menggunakan metode <em>purposive sampling </em>yaitu pengambilan sampel yang didasarkan dengan kriteria-kriteria yang ditetapkan yaitu mahasiswa STMIK Provisi yang masih aktif mengikuti perkuliahan dengan e-materi kuliah berbasis e-learning. Software yang digunakan untuk analisis data menggunakan software AMOS.</p>Hasil penelitian menunjukkan <em>Perceived Usefulness </em>berpengaruh positif terhadap <em>Confirmation</em>,<em> Perceived Ease of Use</em> berpengaruh positif terhadap <em>Confirmation, Perceived Usefulness </em>berpengaruh positif terhadap <em>Perceived Ease of Use</em>,<em> Perceived Usefulness </em>berpengaruh positif terhadap <em>Satisfaction</em>,<em> Confirmation</em> berpengaruh positif terhadap <em>Satisfaction</em>,<em> Perceived Ease of Use</em> berpengaruh positif terhadap <em>Satisfaction</em>,<em> Perceived Usefulness </em>berpengaruh positif terhadap <em>Continued IT Usage Intention</em>,<em> Satisfaction</em> berpengaruh positif terhadap <em>Continued IT Usage Intention, Perceived Ease of Use</em> berpengaruh positif terhadap <em>Continued IT Usage Intention</em>.

scholarly journals Analisis Penerimaan Audit Software Bagi Auditor Eksternal Dengan Menggunakan Pendekatan Technology Acceptance Model (Tam)

2019 ◽  
Vol 3 (2) ◽  
pp. 1
Author(s):  
Alvin Alvin ◽  
Kurniawati Kurniawati
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Purposive Sampling ◽  
Acceptance Model

Technology Acceptance Model (TAM) merupakan suatu model yang digunakan untuk mengetahui tingkat penerimaan seseorang atau pemakai terhadap penggunaan teknologi. Penelitian ini bertujuan untuk menganalisis pengaruh terhadap tingkat penerimaan audit software bagi auditor eksternal dengan menggunakan model TAM. Adapun konstruk model TAM yang digunakan dalam penelitian ini terdiri dari 4 (empat) konstruk utama, yaitu: perceived usefulness (persepsi kegunaan), perceived ease of use (persepsi kemudahan penggunaan), attitude toward using (sikap terhadap penggunaan) dan penerimaan audit software. Penelitian ini dilakukan dengan menggunakan kuesioner online dan disebarkan kepada auditor di Kantor Akuntan Publik (KAP) wilayah DKI Jakarta. Teknik pengumpulan data menggunakan purposive sampling dan menghasilkan sampel akhir sebanyak 91 (sembilan puluh satu) responden. Hipotesis dalam penelitian ini menggunakan model analisis statistik persamaan struktural (SEM) dengan bantuan program WarpPLS 3.0. Hasil penelitian menunjukkan bahwa variabel persepsi kemudahan penggunaan berpengaruh signifikan dan positif terhadap variabel persepsi kegunaan, variabel persepsi kemudahan penggunaan dan persepsi kegunaan berpengaruh signifikan dan positif terhadap variabel sikap terhadap penggunaan dan variabel persepsi kegunaan dan sikap terhadap penggunaan berpengaruh signifikan dan positif terhadap variabel penerimaan audit software. Dari hasil penelitian dapat disimpulkan bahwa tingkat penerimaan audit software adalah sangat tinggi yang didasari oleh persepsi individu tentang kegunaan dan kemudahan audit software. Hal ini juga menunjukkan bahwa auditor sangat menerima dengan positif terhadap perkembangan teknologi di bidang auditing. Saran untuk penelitian selanjutnya adalah melakukan penelitian terkait perkembangan teknologi baru dalam bidang auditing yang memasuki tahap implementasi era revolusi industri 4.0.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN FINTECH LENDING

2021 ◽  
Vol 10 (3) ◽  
pp. 246
Author(s):  
Samuel Martono
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Random Sampling ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Relative Advantage ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Financial Technology

ABSTRACTThis study aims to examine the determinants of the developed Technology Acceptance Model (TAM) framework. The author used stratified random sampling, and data collection used a survey method. The analysis technique used is multiple regression analysis and path analysis using the IBM SPSS 25 software. The results show that perceived ease of use and perceived risk do not influence attitude towards fintech lending. In contrast, perceived usefulness, relative advantage, and perceived cost influence it, and attitude influences intention to use fintech lending behavior. Moreover, the attitude has a partial mediation role only in the relationship between perceived usefulness and relative advantage to fintech lending using intention. These results support the original model of TAM that states perceived ease of use has a nonsignificant effect on attitude towards using behavior. It suggested that financial technology services foster users to use fintech lending through various ways to tell it is easy enough to use and able to protect users' secure data and information. This study also contributes to giving more empirical evidence for other variables to modify and develop the Technology Acceptance Model.JEL : G23, G41, G51. Keywords : Technology Acceptance Model, financial technology, lending. ABSTRAKPenelitian ini bertujuan untuk menguji faktor-faktor pada kerangka kerja yang merupakan pengembangan dari Technology Acceptance Model (TAM). Peneliti menggunakan metode stratified random sampling dan pengumpulan data dilakukan dengan menggunakan metode survey. Teknik analisis yang digunakan adalah uji regresi berganda dan uji jalur dengan bantuan perangkat lunak IBM SPSS 25. Hasil penelitian menunjukkan bahwa perceived ease of use dan perceived risk tidak memberikan pengaruh pada sikap terhadap fintech lending. Sebaliknya, perceived usefulness, relative advantage dan perceived cost justru memberikan pengaruh, serta sikap memberikan pengaruh terhadap minat untuk menggunakan fintech lending. Lebih lanjut, sikap memilki mediasi parsial hanya pada hubungan antara perceived usefulness dan relative advantage terhadap minat untuk menggunakan fintech lending. Hasil penelitian ini mendukung model awal TAM yang menyatakan bahwa perceived ease of use memberikan pengaruh yang tidak signifikan terhadap sikap untuk menggunakan. Disarankan bagi penyedia jasa keuangan berbasis teknologi untuk mendorong pengguna fintech lending melalui berbagai langkah untuk menyampaikan kemudahan penggunaan dan fintech mampu melindungi data dan informasi pengguna yang bersifat rahasia. Penelitian ini juga berkontribusi untuk memberikan bukti empiris pada berbagai variabel yang digunakan untuk memodifikasi dan mengembangkan Technology Acceptance Model.

scholarly journals EVALUASI PENERIMAAN BIO SISTEM ONLINE MENGGUNAKAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

Respati ◽  
2017 ◽  
Vol 12 (34) ◽  
Author(s):  
Brigita Angga Wulan ◽  
Bambang Soedijono ◽  
Henderi Henderi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Abstrak – Kemajuan teknologi membawa perubahan pelayanan pendidikan di Dinas Pendidikan Kabupaten Magelang. Penerapan aplikasi pendataan Bio Sistem Online dalam rangka meningkatkan akses, mutu, tata kelola dan akuntabilitas, sejauh ini masih dirasa belum optimal dalam penggunaanya. Masih ada operator yang lupa pasword dan juga belum memahami manfaat menu-menu pada aplikasi. Kerangka Techology Acceptance Model (TAM) digunakan untuk mengetahui faktor-faktor yang mempengaruhi penerimaan aplikasi pendataan Bio Sistem Online di Dinas Pendidikan Kabupaten Magelang. Penelitian ini menggunakan empat konstruk dasar, yaitu perceived ease of use (PEOU), perceived usefulness (PU), attitude toward using (ATU) dan juga acceptance of system (AOS). Teknik pengambilan sampel menggunakan simple random sampling dengan jumlah responden sebanyak 53 orang operator jenjang Sekolah Menengah Pertama (SMP). Teknik analisa data menggunakan regresi. Hasil analisa statistik menunjukkan bahwa empat konstru berpengaruh signifikan terhadap penerimaan Bio Sistem Online. Variabel perceived ease of use merupakan faktor yang paling kuat dalam mempengaruhi penerimaan dalam Bio Sistem Online.Kata kunci: Evaluasi, Technology Acceptance Model (TAM), Regresi, Bio Sistem Online, SPSS

scholarly journals ANALISIS MINTA PENGGUNAAN LAYANAN E-FILING OLEH WAJIB PAJAK MELALUI PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DI KPP PRATAMA PURWAKARTA

2017 ◽  
Vol 16 (1) ◽  
pp. 63
Author(s):  
Sri Widiyanesti ◽  
Mochamad Reno Reynaldi
Keyword(s):  
Technology Acceptance ◽  
Least Squares ◽  
Partial Least Squares ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Purposive Sampling ◽  
Acceptance Model

Kepatuhan wajib pajak dalam melaporkan Surat Pemberitahuan (SPT) merupakan syarat utama bagi penerimaan pajak yang optimal. Sejak tanggal 1 Februari 2012, Direktorat Jenderal Pajak (DJP) telah menyediakan layanan yang dapat memudahkan wajib pajak dalam melaporkan SPT, yaitu melalui layanan e-Filing. Tingkat penerimaan user terhadap suatu teknologi baru merupakan hal yang perlu diperhatikan Teknologi yang memiliki kegunaan (perceived of usefulness) dan kemudahan pengoperasian (perceived ease of use) akan mempengaruhi sikap (attitude toward us) user yang kemudian akan mempengaruhi minat (intention to use) user dalam menggunakan teknologi tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana perceived of uselness (PU) dan perceived ease of use (PEOU) dapat mempengaruhi attitude towards use (ATU) yang kemudian akan mempengaruhi intention to use (ITU)layanan e-Filing oleh wajib pajak di KPP Pratama Purwakarta. Penelitian ini menggunakan kuesionar sebagai alat pengumpulan data. Teknik analisis data yang digunakan adalah analisis statistik deksriptif, melibatkan 20 indikator yang akan dianalisis dengan teknik analisis Partial Least Squares (PLS) dengan menggunakan bantuan software SmartPLS 2.0. Sampel yang digunakan yaitu sebanyak 123 responden dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa persentase tanggapan responden mengenai PU dari e-Filing yaitu sebesar 83.42% yang berarti sangat setuju, PEOU sebesar 78.05% yang berarti sangat setuju, ATU sebesar 80.13% yang berarti sangat setuju, dan ITU sebesar 79.32% yang berarti sangat setuju. Selain itu, hasil penelitian juga menunjukkan bahwa PU dan PEOU memiliki pengaruh positif ATU serta ATU memiliki pengaruh positif terhadap ITU. Pemeliharaan (maintenance) secara teratur dan berkala perlu dilakukan untuk mempertahankan kualitas layanan dari aspek kegunaan layanan e-Filing. Selain itu, penambahan fitur-fitur interaktif pada e-Filling akan sangat bermanfaat dalam meningkatkan minat penggunaan e-Filing.

Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 402-409
Author(s):  
Deepak Shrivastava ◽  
Apurva Shrivastava ◽  
Gyan Prakash
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
New Technology ◽  
Banking System ◽  
Point Of View ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Factors Affecting ◽  
Acceptance Model

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

I want to learn more! Integrating technology acceptance and task–technology fit models for predicting behavioural and future learning intentions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alessandro Lo Presti ◽  
Assunta De Rosa ◽  
Enrico Viceconte
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Moderated Mediation Model ◽  
Task Technology Fit ◽  
Acceptance Model ◽  
Training Opportunities ◽  
Future Learning

Purpose Constant and frequent technological changes within organizations call for further scholarly attention, as behavioural intentions need to be coupled also with future learning intentions to predict the present and prospective individual adaptations and performance. This study, grounded on the technology acceptance model, aims to examine the association between training opportunities and behavioural and future learning intentions also taking into account the role of task–technology fit as a moderator. Design/methodology/approach A survey was carried out within a single organization in the water processing sector on a sample of 200 workers who recently experienced a technological change through the adoption of System Application and Product in data processing. A moderated–mediation model was estimated through regression analyses with bootstrapping. Findings The results were consistent with study hypotheses. In particular, task–technology fit amplified the positive association between perceived ease of use and training opportunities as well as the indirect effect of this latter on both behavioural and future learning intentions through perceived ease of use and perceived usefulness. In sum, the hypothesized moderated–mediation model was confirmed. Originality/value Three novelty factors of this study can be stressed: it is among the few studies carried out on Italian workers in the realm of technology adoption, it expanded the technology acceptance model by including traditional behavioural intentions and future learning intentions as outcome variables and it integrated the task–technology fit perspective within the technology acceptance model.

scholarly journals EVALUASI TINGKAT PENERIMAAN APLIKASI DATA POKOK PENDIDIKAN (DAPODIK) MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM) (Studi Kasus : Pemutakhiran Data PIP Menggunakan Aplikasi DAPODIK)

2019 ◽  
Vol 9 (2) ◽  
pp. 396-406
Author(s):  
Aryanto Aryanto
Keyword(s):  
Data Processing ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Basic Education ◽  
Sampling Technique ◽  
Study Groups ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

ABSTRACT Smart Indonesia Program (PIP) is a direct cash assistance provided to underprivileged students with Smart Indonesia Card (KIP) as a marker / identity to ensure and ensure that children get the assistance of the Smart Indonesia Program. In order to monitor the distribution of KIP and to ensure that KIP has been accepted and can be utilized by the students, the Ministry of Education and Culture shall validate and update KIP recipient data through the Dapodik Application. Dapodik is an online and real time, based application that can be accessed and operated directly by all school operators in data entry, data processing, updating of PIP data, education personnel, students, periodic, sanitation, study groups and data of infrastructure school. This study aimed to evaluate the level of acceptance of basic education data applications (dapodik) using the method of Technology Acceptance Model (TAM). This study used 3 modified variables are Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) as independent variable while Acceptance of IT as dependent variable. This study used simple random sampling as a sampling technique, with the number of respondents as many as 66 people operators. For data analysis techniques, this study used multiple regression techniques with descriptive quantitative research types, as well as data processing tools using SPSS 16.00 for windows software. The results showed that the benefit factor (Perceived Ease of Use) of 43.5%, factor amenity (Perceived Usefulness) of 36.8%. This proves that the more dominant benefit factor influences receipt of Dapodik application usage as PIP data updating application.   Key Words: Aplication of Dapodik, Perceived Ease of Use, Perceived Usefulness, Perceived Usefulness, Acceptance of IT, Technology Accaptance Mod

scholarly journals Analisis Penggunaan E-Commerce Terhadap Peningkatan Permintaan Kuantitas Produk Pada UMKM di Kabupaten Banyumas (Suatu Pendekatan Teori Technology Acceptance Model)

2019 ◽  
Vol 10 (1) ◽  
pp. 63-74
Author(s):  
Dona Primasari ◽  
Sudjono Sudjono ◽  
Nining Abriani
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Use Behavior

Abstract. The long-term objective of this research is to enrich the development of science, especially the development of SMEs related to the adoption of information technology with studies using the Technology Acceptance Model. The specific aim of the research is to examine what factors are inhibiting the adoption of e commerce technology in SMEs in Banyumas Regency, as well as examining whether e-commerce adoption has an impact on increasing the demand for product quantities in SMEs. Collecting data in this study was carried out by distributing questionnaires through direct interviews with SMEs in Banyumas District who were respondents. The sampling technique in this study using random sampling technique. Whereas for data analysis using Statistical Product and Service Solution (SPSS) version 22.0 and Structural Equation Modeling (SEM) with AMOS program. The results of the study show that the Technology Acceptance Model theory is able to explain the institutions of SMEs actors to use e-commerce technology. Keywords: E-commerce, perceived usefulness, perceived ease of use, use behavior,TAM (Technology Acceptance Model) Abstrak. Tujuan jangka panjang penelitian ini adalah untuk memperkaya perkembangan ilmu, khususnya pengembangan UMKM terkait dengan adopsi teknologi informasi dengan kajian menggunakan Technology Acceptance Model.  Tujuan khusus penelitian adalah untuk menelaah faktor-faktor apakah yang menghambat adopsi teknologi e commerce pada UMKM di Kabupaten Banyumas, serta menelaah apakah adopsi e- commerce berdampak pada peningkatan permintaaan kuantitas produk pada UKM. Pengumpulan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner melalui antar langsung kepada pelaku UMKM di Kabupaten Banyumas yang menjadi responden.  Teknik pengambilan sampel dalam penelitian ini dengan menggunakan teknik random sampling. Sedangkan untuk analisis data mengunakan Statistical Product and Service Solution (SPSS) versi 22.0 dan Structural Equation Modeling (SEM) dengan program AMOS. Hasil penelitian menunjukkan bahwa teori Technology Acceptance Model  mampu menjelaskan instensi para pelaku UMKM untuk menggunakan teknologi e-commerce.  Hasil penelitian juga berhasil menerima 3 (tiga) hipotesis yaitu Perceived usefulnes  berpengaruh terhadap use behavior, Perceived ease of use berpengaruh terhadap use behavior, use behavior  berpengaruh terhadap peningkatan permintaan kuantitas produk.  Hasil penelitian juga menunjukkan implementasi e-commerce tidak berpengaruh terhadap persepsi manfaat (perceived usefulness), Implementasi e-commerce tidak berpengaruh terhadap persepsi kemudahan pengoperasian sistem  (perceived ease of use) atau dengan kata lain menolak 2 (dua) hipotesis lainnya.Keywords. E-commerce, perceived usefulnes, perceived ease of use, use behavior,peningkatan permintaan, TAM  (Technology Acceptance Model)

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