A factor Analytical Study: Organizational Climate and Employee Engagement in IT sector in National Capital Region

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 1178-1188
Author(s):  
Swati Bhatia ◽  
Sushma

The purpose of the present paper is to identify the drivers of the employee engagement in the IT sector of National Capital Region. The responses were collected through self- structured questionnaire on five point likert scale rating. The present research attempts to study the key factors of organizational climate and its impact on employee engagement. The study concludes that organizational climate is the combination of creative, development oriented, reward, recognition, involvement and participation, communication, openness and trust oriented systems within an organization which impacts the commitment and engagement level of employees. The results depicts that there is significant relationship between Organizational climate and the employee engagement.

Author(s):  
Gunjan Gumber ◽  
Jyoti Rana

In India, the concept of organic food is gaining widespread acceptability. Consumers are becoming more conscious about their health and are looking for food that serves as a promising alternative. Corporates, NGOs, Spiritual leaders and Government are also promoting this food, as it is free from irradiation, chemicals and artificial additives. A number of organic food brands are available in the market. The main objective of this study is to find out the level of brand awareness and its influence on purchase of organic grocery. The data was collected from 150 organic consumers in National Capital Region (Delhi, Gurgaon, Faridabad and Noida) through a structured questionnaire. Questions related to brand recall, brand recognition and purchase of organic grocery were asked. It was found that in general, there is a low level of brand awareness among consumers, and those who have high level of awareness; they consume organic grocery more often. The study will help corporates to make effective communication and brand-building strategies.


2021 ◽  
pp. 101932
Author(s):  
Kapil Dev ◽  
Lav Kesharwani ◽  
Pushpesh Kushwaha ◽  
Akshay Kumar ◽  
Kunwar Veer Vikram Srivastav ◽  
...  

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