scholarly journals Diseñando una recepción participativa para universos transmedia: roles y desafíos

2017 ◽  
pp. 21
Author(s):  
Javier Hernández Ruiz
Keyword(s):  
Social Networks ◽  
New Media ◽  
Media Studies ◽  
Redes Sociales ◽  
Modus Operandi ◽  
Transmedia Storytelling ◽  
New Media Studies

Desde una perspectiva que complementa la experiencia como creador de su autor y las aproximaciones académicas, desde una metodología conscientemente interdisciplinar, este artículo explora la problemática que se deriva a la hora de acometer un diseño de producción de un universo transmedia. Se parte del estudio del caso Plot 28 (2013), narrativa transmedia cocreada por el autor del artículo, para ir radiografiando los distintos pasos de ese diseño de potenciales audiencias –parte fundamental del diseño de producción en la lógica transmedial-: destinatarios, público objetivo, perfil, intereses y motivaciones de los usuarios, evolución del consumidor al prosumidor, exigencias de la cultura participativa, los Contenidos Generados por Usuarios (CGU), creación de comunidades de fans a partir de narrativas participativas y su proyección en las redes sociales. Amparándose en las aportaciones de la mercadotecnia, cruzándolas con la narratología, los estudios inermediales y de los new media, así como los estudios de recepción, se buscan unos parámetros que definan las problemáticas y el modus operandi con vistas a lanzar un producto basado en el transmedia storytelling. Combining the experience as a transmedia author and the academic approach, from an interdisciplinar methodology, this article explores the challenges about a transmedia production design. From the case study of Plot 28 (2013), a Spanish transmedia storytelling created by the author of this text, it will be the excuse of mapping the different steps in order to reach the potential audiences; this is a relevant part of transmedia production design that has an impact on several items: target, profiles, interests, motivation of users, evolution from consumer to prosumer, challenges of participative culture, Users Generated Contents, fandom and the use of social networks… Sharing the advances of marketing, mixing with narratology, studies in intermediality, recepcion and new media studies, this text is looking for some parameters to define which is the modus operandi to put on the market a transmedia product.  

scholarly journals Researching ELT 4.0 and Transmediality: Fostering Transliterate Reading through Transmedia Storytelling

2019 ◽  
Author(s):  
R. Della N Kartika Sari Amirulloh ◽  
Muhammad Amir Zikri
Keyword(s):  
New Media ◽  
Teaching And Learning ◽  
Classroom Observation ◽  
Interactive Media ◽  
Communication Studies ◽  
Story Comprehension ◽  
Transmedia Storytelling ◽  
Class A ◽  
Reading Activities

The notion of Education 4.0 has directed to the utilization of various media platforms in teaching, which, in this context, is the adoption of Transmedia storytelling. Transmedia storytelling is the material presented to the students during the teaching and learning session that aims at fostering students transliterate reading. Through transmedia storytelling students are introduced to reading activities that enable them to read through multiple media platforms presented in class. A number of studies have been done in researching transmediality in the area of communication studies, however only little is known in ELT research. Therefore, this paper endeavors to explore the ways in which transmedia storytelling helps foster students’ transliterate reading. Adopting Transmedia Play and Storytelling theories grounded in transmediality, the paper utilizes a case study as the research design. Employing classroom observation and students’ response sheets, the findings reveal that transmedia storytelling promotes students transliterate reading through facilitating them in engaging with multiple types of visual, audio and interactive media activities. It helps them develop awareness in three areas: 1) awareness of the function of pictures for story comprehension and vocabulary acquisition; 2) awareness of the way sound helps for narrative elements interpretation; 3) awareness of the needs of text-reader transaction through new media for comprehension.

Toward a Framework/Data Model

2011 ◽  
pp. 217-233
Author(s):  
Franc Feng
Keyword(s):  
New Media ◽  
Communities Of Practice ◽  
Complex Networks ◽  
Media Studies ◽  
Data Model ◽  
Graduate Courses ◽  
Teaching Online ◽  
New Model ◽  
New Media Studies

In this exploratory contribution, the author proposes a framework for re-mapping ePortfolio research around an emergent model of engagement with information. Through an anthropological lens, he casts ePortfolio implementation within communities of practice in complex networks of actors, artifacts, and flows. His work surveys extant approaches in the ePortfolio research, identifying gaps in the literature, towards an inclusive framework around a new model reflecting the changing relationship with information, grounding the theorizing in his practice, designing and teaching online graduate courses in Cultural and New Media Studies in Education.

scholarly journals Gaali cultures: The politics of abusive exchange on social media

2017 ◽  
Vol 20 (4) ◽  
pp. 1506-1522 ◽  
Author(s):  
Sahana Udupa
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Participation ◽  
Media Studies ◽  
Online Media ◽  
Political Debates ◽  
Online Abuse ◽  
New Media Studies

On the rapidly expanding social media in India, online users are witness to a routine exchange of abusive terms and accusations with choicest swearwords hurled even for the seemingly non-inflammatory political debates. This article draws upon anthropology of insult to uncover the distinctness, if at all, of online abuse as a means for political participation as well as for the encumbering it provokes and relations of domination it reproduces as a result. In so doing, the article critiques the conception of ludic as anti-hegemonic in the Bakhtin tradition, and develops an emic term “gaali” to signal the blurred boundaries between comedy, insult, shame, and abuse emerging on online media, which also incite gendered forms of intimidation. Gaali, it argues, is best conceptualized through the metaphor of “sound” as distinct from what recent new media studies theorize as “voice.”

scholarly journals “Binge-Watching”: The New Way of Watching TV Series

2018 ◽  
pp. 15
Author(s):  
Srđan Krstić
Keyword(s):  
Social Networks ◽  
Media Studies ◽  
Media Theory ◽  
Television Series ◽  
Research Article ◽  
Central Hypothesis ◽  
Tv Shows ◽  
Watching Tv ◽  
Tv Show

In this paper I deal with the concept of the binge-watching of television series episodes. The word binge means a period of excessive indulgence in an activity. Particularly, in terms of media theory, it becomes synonymous with obsessive, marathon watching of TV shows and movies through streaming television. The central hypothesis is that binge-watching goes beyond what has for previous decades been considered a generally accepted way of watching TV content. In order to better understand this notion, it is also necessary to explain the importance of non-linear television and its distinction in relation to ‘traditional’ or linear television. I will pay special attention to social networks as an indispensable factor that completes the binge-watching experience. Social networks are also involved in the peripheral specifics of binge-watching that lead to the emergence of new occupations, which are in direct correlation with the desire of viewers to be informed about their favorite TV content. I also performed a case study of the TV show Pretty Little Liars (PLL). This show had strong effect on connecting creators with viewers through social networks. As a relatively new phenomenon, binge-watching has the potential to soon become an interesting subject of research. Article received: March 27, 2018; Article accepted: May 10, 2018; Published online: October 15, 2018; Original scholarly paperHow to cite this article: Krstić, Srđan. "'Binge-Watching': The New Way of Watching TV Series." AM Journal of Art and Media Studies 17 (2018): 15−23. doi: 10.25038/am.v0i17.266 

scholarly journals What is global theater? or, What does new media studies have to do with performance studies?

2014 ◽  
Vol 18 ◽  
Author(s):  
Abigail De Kosnik
Keyword(s):  
New Media ◽  
Media Studies ◽  
Performance Studies ◽  
Fan Fiction ◽  
Telecommunications Networks ◽  
New Media Studies ◽  
And Performance

This piece summarizes some key historical points of connection between new media studies and performance studies, beginning with Marshall McLuhan's concept of telecommunications networks as constitutive of a global theater. In combination with Kurt Lancaster's and Francesca Coppa's theories of fan works as performances, the global theater model can yield new insights into the nature and purpose of Internet fan fiction and fan fiction archives.

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