EDUCATIONAL TECHNOLOGIES MANAGEMENT IN THE COURSE OF REALIZATION OF PROGRAMS IN "ADVERTISING AND PUBLIC RELATIONS" TRAINING

Author(s):  
Anna G. Golova ◽  
Author(s):  
Yuliana Lavrysh ◽  
Nataliia Saienko ◽  
Andrii Kyrychok

The issue of efficient technologies integration into educational environment has been a mainstream today. The present paper is focused on the issue of authen-ticity enhancement through learning technologies that are integrated into Public Relations course in the framework of Content and Language Integrated Learn-ing. Based on the questionnaire conducted among lecturers of the university, the authors analyzed teachers’ perception of authenticity and the ways of au-thenticity introduction in classes through educational materials, tasks and as-sessment. The findings of the empirical study, present evidence that technolo-gies provide teachers with an opportunity to bridge the gap between the class-room and a real world as well as add variety to learning authentic activities. Technologies also contribute to the implementation of four pillars of Content and Language Integrated Learning strategy: content, cognition, communication and socio cultural competence. The combination of authenticity and technolo-gies transforms the students’ perception of studying from theoretical into a practical and engaging experience.


2016 ◽  
Vol 4 (5) ◽  
pp. 25-30

Article reveals the theme of modern pedagogical technologies used in high school. The purpose of these technologies is promotion of the self-education of students, which provides understanding of the valuable aspects of the moral and ethical norms of the profession �Advertising and public relations�.


1999 ◽  
Vol 27 (2) ◽  
pp. 197-198
Author(s):  
Joseph R. Zakhary

In California Dental Association v. FTC, 119 S. Ct. 1604 (1999), the U.S. Supreme Court reviewed a decision by the U.S. Court of Appeals for the Ninth Circuit that a nonprofit affiliation of dentists violated section 5 of the Federal Trade Commission Act (FTCA), 15 U.S.C.A. § 45 (1998), which prohibits unfair competition. The Court examined two issues: (1) the Federal Trade Commission's (FTC) jurisdiction over the California Dental Association (CDA); and (2) the proper scope of antitrust analysis. The Court unanimously held that CDA was subject to FTC's jurisdiction, but split 5-4 in its finding that the district court's use of abbreviated rule-of-reason analysis was inappropriate.CDA is a voluntary, nonprofit association of local dental societies. It boasts approximately 19,000 members, who constitute roughly threequarters of the dentists practicing in California. Although a nonprofit, CDA includes for-profit subsidiaries that financially benefit CDA members. CDA gives its members access to insurance and business financing, and lobbies and litigates on their behalf. Members also benefit from CDA marketing and public relations campaigns.


ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.


1969 ◽  
Vol 114 (655) ◽  
pp. 58-61
Author(s):  
Tom Pocock
Keyword(s):  

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