scholarly journals Key Success Factors for Doing Business in Hot Air Balloon Riding

2020 ◽  
Vol 11 (20) ◽  
pp. 124-131
Author(s):  
Serkan Bertan
Keyword(s):  
Questionnaire Survey ◽  
Success Factors ◽  
Field Research ◽  
Reliability Factor ◽  
Key Success Factors ◽  
Average Value ◽  
Hot Air ◽  
Doing Business ◽  
Tourism Experience ◽  
Research Volunteers

The presented study analyzes the relation between customer satisfaction with balloon riding experience and related support activities. The field research by the method of the questionnaire survey of the hot balloon ride events participants was conducted in the Pamukkale district of Denizli province in Turkey. The target group of the research consisted of people who came to Pamukkale and who have participated in the balloon riding activity which is a memorable tourism experience. The questionnaire survey of participants was realized right after their balloon ride experience by research volunteers. Collected data were analyzed through reliability, factor, and regression analyses using package software. In the scope of memorable tourism experiences, the highest average value among the effects of the balloon ride experience was identified in case of happiness, followed by satisfaction and spending level. The effects of the balloon ride experience on happiness, satisfaction, and spending level were positively impacted by the support given for the improvement of hot air balloon activities. The variables describing satisfaction, happiness, and spending level were determined as the most important determinants in relation to support given to hot air balloon activities. The results of this study show that balloon businesses have to increase satisfaction, happiness, and spending levels for the customers who participate in the balloon riding experience. In this way, consumers will support hot air balloon activities, thus increasing the demand for hot air balloon experiences.

Applying the AHP Model to Explore Key Success Factors for High-Tech Startups Entering International Markets

2019 ◽  
Vol 11 (1) ◽  
pp. 45-63
Author(s):  
Yi-Fen Chen ◽  
Chia-Wen Tsai ◽  
Hsiu-Jung Liu
Keyword(s):  
Questionnaire Survey ◽  
Success Factors ◽  
Core Competencies ◽  
International Markets ◽  
High Tech ◽  
Strategic Positioning ◽  
Analytic Hierarchy ◽  
Domestic Markets ◽  
Key Success Factors ◽  
The Hierarchical Structure

Compared to various other types of entrepreneurships, high-tech entrepreneurships are the most difficult to succeed in, but the rewards can be great. For startups, identifying customers and markets are as important as developing a product. Given the limited scale of domestic markets, if a high-tech startup wants to become a unicorn company, it goes without saying that entering international markets is necessary. This study considers high-tech startups as the research object. Through literature review, it first summarizes five major dimensions and 15 criteria. Then, it conducts the preliminary questionnaire survey on the effects of firm competencies and industry environment on internationally successful high-tech startups using expert questionnaires. The questionnaire survey was also used to establish the hierarchical structure and key success factors (KSF). Subsequently, the study conducted survey and statistical analysis of the questionnaire data using analytic hierarchy process (AHP). By assessing the dimensions and summarizing the key success factors, this study can serve as a useful reference for future startups. Existing startups can examine their own conditions and opportunities to reconsider their strategic positioning. Additionally, the findings of this study can support high-tech startups to enable them to concentrate on their core competencies in order to strengthen competitiveness and likelihood of success in international markets.

scholarly journals Digital Transformation of Centru Region – Romania. Needs Assessment

2020 ◽  
Vol 15 (2) ◽  
pp. 270-281
Author(s):  
Ogrean Claudia ◽  
Herciu Mihaela
Keyword(s):  
Digital Technology ◽  
Success Factors ◽  
Human Life ◽  
Digital Transformation ◽  
Strategic Flexibility ◽  
Key Success Factors ◽  
Doing Business ◽  
Political Priority ◽  
Level Of Analysis ◽  
The Eu

AbstractCompetitiveness represents a never-ending moving target for any institution/entity, no matter the level of analysis (micro - companies /public administrations, mezzo - industries / national regions, or macro - countries / world regions); but its determinants (or key success factors) are changing, as ages go by, asking for continuous watch and strategic flexibility. With digital technology nowadays disrupting (almost) every aspect of human life, while framing a new age - of digitalization being both a source of competitiveness (for the industry leaders - whatever the “industry” might be), and (just) a prerequisite for survival (or doing business) for almost everyone else, the European Commission’s political priority for 2019-2024 “A Europe fit for the digital age” and the EU’s digital strategy aiming for a “digital transformation that will benefit everyone” are of great interest (accentuated by the new pandemic context) for all the EU regions and their institutions/entities. Within this framework, the paper (which is part of a bigger research) aims to perform an overview scan of Centru Region-Romania (mainly by comparison with Romania’s other Development Regions and with EU benchmarks) in order to broadly identify its needs for digital transformation, while setting the backgrounds for a more systematic, focused and applied analysis to follow.

scholarly journals Key success factors creating values in Marketing: a study on Instant-Food-Products (IFPs) marketing in Bangladesh

2016 ◽  
Vol 10 (1) ◽  
pp. 19
Author(s):  
Mohammad Bakhtiar Rana ◽  
Md. Masrurul Mowla ◽  
Md. Tarikul Islam
Keyword(s):  
Value Creation ◽  
Product Innovation ◽  
Success Factors ◽  
Food Product ◽  
Food Products ◽  
Consumption Pattern ◽  
Strategy Formation ◽  
Key Success Factors ◽  
Doing Business ◽  
Price Advertising

<p class="Style4">The concern as a marketer is to determine the key success factors that create value for products to the consumers in Bangladeshi market with regard to selected IFPs. Doing business based on value delivered gives companies the means to get an equitable return for their efforts. This study focusing on three <strong>IFTs </strong>such as <em>Noodles, Biscuits &amp; C'alces, and Chip, </em>has attempted to determine the key success factors that create value for these products to the customers and retailers. Factors are then thoroughly scanned in terms of their merits and weights on the basis of findings from consumers' and retailers' survey. Finally the higher weighted factors have been considered as the key success factors that create va lue for the IFPs in Bangladeshi market. Study reveals an interesting finding that price is not the most important factor that consumers firstly prioritize in order to buy a brand of instant food product, rather taste and quality is the priority that consumers first consider. Moreover, in addition to taste and quality, packaging, price, advertising and availability of the product have been found to be the most important key success factors for instant food product marketing in Bangladesh. As the economy moves forward living styles with consumption pattern are becoming diverse. The criteria of choosing an instant food product, therefore, have been greatly different and factor dependent Marketers need to pay more attention on marketing strategy formation with regard to taste &amp; quality, packaging and advertising as well as product innovation.</p><p class="Style2"><strong>Key words: </strong>key-success-factors, value creation, instant-food products, Introduction</p>

Key Success Factors of Organizational Success: A Study of MULA Car International

2020 ◽  
Vol 3 (2) ◽  
pp. 46-56
Author(s):  
Muhammad Ashraff ◽  
Daisy Mui Hung Kee ◽  
Roshini A/P Subramaniam ◽  
Nur Hazimah ◽  
Nur Aina Syafiqah
Keyword(s):  
Success Factors ◽  
Organizational Success ◽  
Key Success Factors

MANAGING DIGITAL TRANSFORMATION IN DIGITAL BUSINESS ECOSYSTEMS

2021 ◽  
Author(s):  
TIINA TAWASTSTJERNA ◽  
HEIDI OLANDER
Keyword(s):  
Success Factors ◽  
Collaborative Governance ◽  
Digital Transformation ◽  
Key Success Factors ◽  
Multiple Partners ◽  
Business Ecosystems

Previous research has increased our understanding of digital transformation (DT) and digital business ecosystems as independent topics. Less is known about how DT unfolds in digital business ecosystems. Such collaborative creation of digital innovations is affected by individual actors and by ecosystem as a whole. Based on an empirical case study of an ecosystem facilitator company and its digital business ecosystems as embedded cases, this paper contributes to the understanding of key success factors in new digital business ecosystems. The findings support collaborative governance as an important tool in leading the DT among multiple partners. Moreover, the findings present the concept of a common rulebook, including the practices, principles, guidelines, tools, handshakes, and boundaries, as an enabler for ways of working in an ecosystem. Managers can use this paper to increase their understanding on the governance of digital business ecosystems and to clarify their organisational expectations when participating in joint endeavours involving DT.

Sign in / Sign up

Export Citation Format

Share Document