scholarly journals 2. Marketing Communication Tools and Cultural Tourism in the Northeast of Brazil: the ‘forró pé de serra’ of Salvador/BA

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Rodrigo Ladeira ◽  
Tatiane Nunes Viana De Almeida ◽  
Maria Teresa Grimaldi Larocca
Keyword(s):  
Cultural Production ◽  
Multiple Case Study ◽  
Cultural Tourism ◽  
Target Audience ◽  
Marketing Communication ◽  
Management Styles ◽  
Communication Tools ◽  
Multiple Case ◽  
Qualitative Multiple Case Study

The aim of this study is to discover how forró artists/bands in Salvador-BA, who work with forró pé de serra - considered the original rhythm and form in which execution of the music is based on the accordion, zabumba and triangle - use marketing communication tools to disseminate their work, reach their target audience and exert an influence on the cultural tourism market. The article presents the cultural tourism market in the northeast, forró, concepts of cultural production and marketing (communication and advertising) to set against the participants’ insights. This research, an exploratory and qualitative multiple case study, interviewed three artists/bands for this purpose. As a result, the range of marketing communication used by the actors of this research and their influence on the cultural tourism market was observed. Different uses were identified on account of their management styles. Bands which have greater knowledge and use of marketing and communication tools had a wider audience and higher profits in the groups studied. Furthermore, this research helps to reveal how forró production in Salvador-BA operates.

scholarly journals Healthcare access challenges facing six African refugee mothers in South Korea: a qualitative multiple-case study

2017 ◽  
Vol 60 (5) ◽  
pp. 138 ◽  
Author(s):  
Min Sun Kim ◽  
In Gyu Song ◽  
Ah Reum An ◽  
Kyae Hyung Kim ◽  
Ji Hoon Sohn ◽  
...  
Keyword(s):  
South Korea ◽  
Healthcare Access ◽  
Multiple Case Study ◽  
Multiple Case ◽  
Qualitative Multiple Case Study ◽  
African Refugee

Successful approaches for implementing additive manufacturing

2020 ◽  
Vol 16 (2) ◽  
pp. 131-148
Author(s):  
Robert Martens ◽  
Susan K. Fan ◽  
Rocky J. Dwyer
Keyword(s):  
Additive Manufacturing ◽  
The Netherlands ◽  
Business Models ◽  
Multiple Case Study ◽  
High Tech ◽  
Manufacturing Companies ◽  
Content Type ◽  
Multiple Case ◽  
Qualitative Multiple Case Study

PurposeThe purpose of this qualitative, multiple-case study was to explore the successful strategies that managers of light and high-tech small and medium-sized manufacturing companies in the Netherlands, use to adopt additive manufacturing (AM) technology into their business models.Design/methodology/approachA qualitative, multiple-case study approach was used. The participants for this study consisted of executive-level managers of light and high-tech manufacturing companies in the Netherlands. Company documents were studied, and individual interviews were undertaken with participants to gain an understanding of the strategies they used to adopt AM technology into their business models.FindingsThree significant themes emerged from the data analysis: identify business opportunities for AM technology, experiment with AM technology and embed AM technology.Research limitations/implicationsThe findings of this study could be of advantage to industry leaders and manufacturing managers who are contemplating to adopt AM in their business models.Originality/valueThis study may contribute to the further proliferation of AM technology. Industry leaders may also gain a clearer understanding of the effects of 3DP on local employment. The results of the study may also work as a catalyst for increased awareness for manufacturing firm leaders who have not yet considered the opportunities and threats AM technology presents to their organizations.

The Usefulness of Offering 24/7 Online Support Within a Wider Mix of Professional Services for People With Intellectual and Developmental Disabilities Living Independently: A Qualitative, Multiple Case Study

Inclusion ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 138-154
Author(s):  
Miriam Zaagsma ◽  
Karin M. Volkers ◽  
Mark H. M. Koning ◽  
Geert van Hove ◽  
Alice P. Schippers
Keyword(s):  
Developmental Disabilities ◽  
Multiple Case Study ◽  
Support Service ◽  
Professional Services ◽  
Service Organizations ◽  
Online Support ◽  
Intellectual And Developmental Disabilities ◽  
Multiple Case ◽  
Qualitative Multiple Case Study

Abstract Service organizations for people with intellectual and developmental disabilities (IDD) increasingly use telecare applications to improve their services. This study explored the usefulness of offering the 24/7 online support service DigiContact within a broader mix of professional services for people with IDD living independently. We employed a qualitative multiple case study, in which the cases of nine online support users were reconstructed through semistructured interviews with both support users and their case workers. Thematic analysis showed that online support was used as an addition to regular onsite support to enable a more tailor-made delivery of professional supports. Online support can be valuable for its users by increasing the accessibility of professional support and creating opportunities for more self-direction in support.

Operationalizing and Conceptualizing Quality in Mixed Methods Research: A Multiple Case Study of the Disciplines of Education, Nursing, Psychology, and Sociology

2018 ◽  
Vol 13 (4) ◽  
pp. 424-445 ◽  
Author(s):  
Sergi Fàbregues ◽  
Marie-Hélène Paré ◽  
Julio Meneses
Keyword(s):  
Mixed Methods ◽  
Mixed Methods Research ◽  
Multiple Case Study ◽  
Quality Criteria ◽  
The Other ◽  
Multiple Case ◽  
Qualitative Multiple Case Study ◽  
Education Nursing

The purpose of this qualitative multiple case study is to describe and compare how researchers in the education, nursing, psychology, and sociology disciplines operationalize and conceptualize the quality of mixed methods research (MMR). An international sample of 44 MMR researchers representing these four disciplines were interviewed. The study findings point to (a) two perspectives from which the quality of MMR is understood, one contingent and flexible and the other universal and fixed; (b) a relationship between these two perspectives and the participants’ discipline; and (c) a similar occurrence, both in terms of nature and frequency, of the MMR quality criteria most mentioned by the participants across disciplines. Implications of the findings for the field of MMR are discussed.

scholarly journals Towards community-based integrated care: A qualitative multiple case-study of Dutch primary care centres

2014 ◽  
Vol 14 (6) ◽  
Author(s):  
Karen Schelleman-Offermans ◽  
Maike Tietschert ◽  
Maria Jansen ◽  
Mieke Derickx ◽  
Mieke Steenbakkers ◽  
...  
Keyword(s):  
Primary Care ◽  
Integrated Care ◽  
Multiple Case Study ◽  
Community Based ◽  
Multiple Case ◽  
Qualitative Multiple Case Study
Sign in / Sign up

Export Citation Format

Share Document