Effects of Country Image of Korea on Purchase Intention and Moderating Effect of Cultural Openness: Focusing on Consumers from Republic of South Africa

Journal of Korea Research Association of International Commerce ◽

10.29331/jkraic.2019.12.19.6.197 ◽

2019 ◽

Vol 19 (6) ◽

pp. 197-219

Author(s):

You-Kyung Lee

Keyword(s):

South Africa ◽

Purchase Intention ◽

Moderating Effect ◽

Country Image ◽

Cultural Openness

Download Full-text

Moderating Effect of Country Familiarity and Country Image on Product Purchase Intention in South Africa

10.16980/jitc.12.4.201608.237 ◽

2016 ◽

Vol 12 (4) ◽

pp. 237-256 ◽

Author(s):

You-Kyung Lee ◽

◽

Charles Arthur Robb ◽

Keyword(s):

South Africa ◽

Purchase Intention ◽

Moderating Effect ◽

Download Full-text

The Effect of Consumption Values of Korean Cosmetics and Country Image of Korea on Attitude and Purchase Intention in Myanmar: The Moderating Effect of Korean Wave

The Korean Academic Association of Business Administration ◽

10.18032/kaaba.2016.29.9.1461 ◽

2016 ◽

Vol 29 (9) ◽

pp. 1461-1482 ◽

Author(s):

Khanwar Nann ◽

◽

Jaekie Park ◽

Keyword(s):

Purchase Intention ◽

Moderating Effect ◽

Country Image ◽

Korean Wave ◽

Consumption Values

Download Full-text

The Relationship of Country Image, ProductCountry Image, and Purchase Intention of Korean Products: Focusing on Differences among Ethnic Groups in South Africa

10.35611/jkt.2019.23.6.33 ◽

2019 ◽

Vol 23 (6) ◽

pp. 33-51 ◽

Author(s):

You-Kyung Lee ◽

Charles Arthur Robb

Keyword(s):

South Africa ◽

Ethnic Groups ◽

Purchase Intention ◽

Country Image ◽

Relationship Of ◽

The Relationship

Download Full-text

Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO): The moderating effect of E-tailer's country image

Journal of Retailing and Consumer Services ◽

10.1016/j.jretconser.2019.03.021 ◽

2019 ◽

Vol 49 ◽

pp. 186-197 ◽

Author(s):

Bharath Ramkumar ◽

Byoungho Ellie Jin

Keyword(s):

Purchase Intention ◽

Moderating Effect ◽

Country Image ◽

Download Full-text

ASPECTS OF CELEBRITY ENDORSEMENTS AND BRAND VALUES INFLUENCING YOUNG ADULTS’ ATTITUDE AND PURCHASE INTENTION OF COSMETICS BRANDS IN SOUTH AFRICA

Global Fashion Management Conference ◽

10.15444/gfmc2019.07.06.03 ◽

2019 ◽

Vol 2019 ◽

pp. 777-779

Author(s):

Helen Duh Inseng ◽

◽

Banqobile Tshabalala

Keyword(s):

South Africa ◽

Young Adults ◽

Purchase Intention ◽

Celebrity Endorsements ◽

Download Full-text

The Effects of Fun Priming on Purchase Intention: The Moderating Effect of Gift-Giving Situations and Self-Construal

Journal of Korea Service Management Society ◽

10.15706/jksms.2017.18.2.008 ◽

2017 ◽

Vol 18 (2) ◽

pp. 167-195

Author(s):

김형우 ◽

여찬구 ◽

Hur, Chung

Keyword(s):

Purchase Intention ◽

Moderating Effect ◽

Gift Giving ◽

Download Full-text

The effects of food O2O quality on consumer trust, attitude, and purchase intention: Focused on the moderating effect of purchase frequency and age

Korean Journal of Hospitality & Tourism ◽

10.24992/kjht.2018.08.27.06.55. ◽

2018 ◽

Vol 27 (6) ◽

pp. 55-73

Author(s):

Jee-Won Kang ◽

Young Namkung

Keyword(s):

Purchase Intention ◽

Moderating Effect ◽

Consumer Trust ◽

Purchase Frequency

Download Full-text

Purchase Intention of Korean Functional Food Related to Hallyu with Moderating Effect of Hallyu Involvement

Journal of Industrial Economics and Business ◽

10.22558/jieb.2020.10.33.5.1547 ◽

2020 ◽

Vol 33 (5) ◽

pp. 1547-1570

Author(s):

Jargalmaa Jargalmaa ◽

So-Ye You

Keyword(s):

Functional Food ◽

Purchase Intention ◽

Moderating Effect

Download Full-text

Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa

Journal of Global Marketing ◽

10.1080/08911762.2021.1934770 ◽

2021 ◽

pp. 1-20

Author(s):

Anwar Sadat Shimul ◽

Isaac Cheah ◽

Basheera Bibi Khan

Keyword(s):

South Africa ◽

Purchase Intention

Download Full-text

The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa

The International Review of Retail Distribution and Consumer Research ◽

10.1080/09593969.2015.1068828 ◽

2015 ◽

Vol 26 (2) ◽

pp. 171-201 ◽

Author(s):

Justin Beneke ◽

Simona de Sousa ◽

Marcelle Mbuyu ◽

Bradley Wickham

Keyword(s):

South Africa ◽

Brand Equity ◽

Purchase Intention ◽

Consumer Electronics ◽

Customer Reviews ◽

Online Customer Reviews

Download Full-text