Impacts of Green Country Image and Country Familiarity on Consumption Behavior of Foreign Products: Focusing on Chinese Consumers

2021 ◽  
Vol 21 (1) ◽  
pp. 123-147
Author(s):  
You-Kyung Lee
Keyword(s):  
Country Image ◽  
Chinese Consumers ◽  
Consumption Behavior ◽  
Foreign Products

The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Byoungho Ellie Jin ◽  
Heesoon Yang ◽  
Naeun Lauren Kim
Keyword(s):  
National Culture ◽  
Structural Equation ◽  
Brand Image ◽  
Positive Influence ◽  
Two Dimensions ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Country Image ◽  
Chinese Consumers ◽  
Content Type

PurposeBuilt on the prototype and cue theories, the purpose of this study is to understand how a country's prototypical brand, a corporate brand that most consumers associate with a country (e.g. Samsung), contributes to forming two dimensions of country image – overall country image (i.e. macro country image) and product-specific country image (i.e. micro country image) – and how country image impacts the product quality evaluations of Korean cosmetics, along with the moderating effect of national culture.Design/methodology/approachData were collected from 491 US and Chinese consumers ages 20 and older and analyzed using structural equation modeling.FindingsThe findings confirmed the positive influence of prototypical brand image on macro and micro country image. Macro country image also had a positive effect on micro country image. However, only micro country image yielded a positive influence on the quality evaluations of Korean cosmetics. Analyses of the moderating effect of national culture showed that the positive influence of prototypical brand image on macro and micro country image was found to be stronger in China than in the US.Originality/valueThese findings provided new theoretical perspectives for country image studies, and practical insights for companies and governments, especially those in countries whose country image is less distinctive, to help develop effective marketing strategies.

The influence of country image structure on consumer evaluations of foreign products

2005 ◽  
Vol 22 (1) ◽  
pp. 96-115 ◽  
Author(s):  
Michel Laroche ◽  
Nicolas Papadopoulos ◽  
Louise A. Heslop ◽  
Mehdi Mourali
Keyword(s):  
Country Image ◽  
Consumer Evaluations ◽  
Image Structure ◽  
Foreign Products

A study of the Chinese consumers’ product-country image of Spain

2017 ◽  
Vol 29 (5) ◽  
pp. 947-977 ◽  
Author(s):  
Haritz Gorostidi-Martinez ◽  
Weimin Xu ◽  
Xiaokang Zhao
Keyword(s):  
Private Sector ◽  
Personal Data ◽  
Country Image ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Product Price ◽  
Content Type ◽  
Research Results ◽  
Product Image ◽  
Public And Private Sector

Purpose As part of a cross-cultural research, the purpose of this paper is to provide further insights into the existing product-country image (PCI) of the Chinese consumers’ perceptions of Spain, its products, and its people, thereby providing an overall contemporary Spanish PCI within the Chinese market. Design/methodology/approach In total, 215 valid structured questionnaires were gathered throughout China. Following a pre-investigation of 259 usable questionnaires, a 52-item construct was drawn from the existing widely used PCI item scales, designing a structured PCI construct, covering: “country image,” “personal image,” “product image,” “general knowledge about Spain,” and “personal data.” Findings The study provides: a PCI pre-investigation research results as well as a literature review on PCI topic; research results for the five hypotheses concerning Chinese citizens’ view of Spanish product price, quality, technicality, inventiveness, and known brands view; descriptive statistics as well as result graphs for each of the covered PCI sections; our PCI construct variable correlations with the tested five product image variables; and general implications. Research limitations/implications Standardizing PCI longitudinal studies, as well as focusing on how the Spanish Government and private sector should determine the long-term criteria to facilitate a clearer representation of the Spanish PCI evolution within the Chinese market, is advised. Originality/value The current study intends to capture insights for Spain and other country’s public and private sector decision makers to better integrate market and non-market strategies. The results would further assist delineating strategies to avoid the liability of foreignness of Spanish organizations within China.

scholarly journals A Comparative Analysis of Chinese and British Consumers’ Consumption Behaviours and Attitudes Toward Fast-Fashion Brand as Zara and H&M

2020 ◽  
Vol 5 (2) ◽  
pp. 17
Author(s):  
Shan Jiang
Keyword(s):  
Comparative Analysis ◽  
Research Result ◽  
Cultural Background ◽  
Chinese Consumers ◽  
Fast Fashion ◽  
Consumption Behavior ◽  
Fashion Brand ◽  
The World ◽  
Similarities And Differences ◽  
Major Factors

With emerging of economy and increasing awareness, fast-fashion consumption has been a popular trend around the globe. With features of rapid updating speed, competitive capability and unerring insight, fast-fashion brand consumption had been a regular experience for people in the world. However, owning to different consumption perception and cultural background, attitude towards fast-fashion brands varied from one country to another. Therefore, this research was aimed to conduct a comparative analysis on consumption behavior and attitude about fast-fashion brands between Chinese consumers and British consumers. By means of distributing questionnaires to Chinese consumers and British consumers respectively, this research figured out the similarities and differences in relation to consumption behavior and attitude between Chinese consumers and British consumers. Moreover, major factors were explored to analyze their influence on consumption behavior and attitude of consumers. Finally, with the help of research result and its analysis, effective measures were put forward to help fast-fashion brands to motivate Chinese consumers and British consumers to have fast-fashion brand consumption.

scholarly journals Does the COVID-19 Pandemic Change Consumers’ Food Consumption and Willingness-To-Pay? The Case of China

Foods ◽  
2021 ◽  
Vol 10 (9) ◽  
pp. 2156
Author(s):  
Wei Yue ◽  
Na Liu ◽  
Qiujie Zheng ◽  
H. Holly Wang
Keyword(s):  
Willingness To Pay ◽  
Food Consumption ◽  
Food Industry ◽  
Online Shopping ◽  
Grocery Shopping ◽  
Chinese Consumers ◽  
Factors Affecting ◽  
Consumption Behavior ◽  
Direct Exposure ◽  
Food Needs

Since COVID-19 was first detected in China in 2019, governments around the world have imposed strict measures to curb the spread of the coronavirus, which substantially impacted peo-ple’s life. Consumers’ food consumption behavior has also changed accordingly with reduced gro-cery shopping frequency, replaced in-person grocery shopping with online shopping, and increased valuation on food. In this paper, we aim to investigate the change in Chinese consumers’ food con-sumption and their willingness to pay (WTP) for vegetables and meat, using a dataset with 1206 online samples collected between February and March 2020. Consumers’ WTP for vegetables and meat is estimated using a double-bounded dichotomous contingent valuation design, and factors affecting their WTPs are also investigated. Results show that consumers have a higher WTP for these food products during the pandemic, and their WTP is positively affected by their anticipated duration of the COVID-19, their online shopping shares, their direct exposure to infected patients, their gender, and their income. These results imply that the food industry shall try to develop online market channels as consumers are willing to share the costs, while lower-income consumers may not be able to meet their food needs with prices increased beyond their WTP and thus may call for the government’s support.

Social media and Chinese consumers’ environmentally sustainable apparel purchase intentions

2019 ◽  
Vol 31 (4) ◽  
pp. 855-874 ◽  
Author(s):  
Li Zhao ◽  
Stacy H. Lee ◽  
Lauren Reiter Copeland
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Unique Contribution ◽  
Chinese Consumers ◽  
Content Type ◽  
Consumption Behavior ◽  
Environmentally Sustainable ◽  
Prototype Willingness Model ◽  
Environmentally Sustainable Apparel

Purpose Social media and sustainability are changing Chinese consumers’ consumption behavior in notable ways. Few apparel industry sustainability efforts are enforced or well known in China. As China operates its own social media sites, it is necessary to study Chinese social media, rather than Western types, in order to understand its influence on Chinese consumer behavior with regard to sustainability. By extending the theory of reasoned action (TRA) and the prototype willingness model, the purpose of this paper is to investigate how Chinese consumers were taught their environmentally sustainable apparel (ESA) consumption behavior through social media, and also how the influence of peers affected their purchase intentions. Design/methodology/approach A total of 238 survey responses were collected and analyzed from a Chinese research firm in 2016. In accord with the study objectives, an exploratory factor analysis was first conducted, and then a two-step analysis of a structural equation model was employed for hypothesis testing. To test the significance of hypothesized mediated effects, a bootstrap procedure with 2,000 bootstrap samples from the original data was used to compute bias-corrected 95% CI for indirect effects. Moreover, hierarchical regressions were demonstrated to verify the unique contribution of social media influence. Findings The study findings support the previous literature that indicated positive attitudes toward environmentally sustainable purchasing behavior increased as Chinese consumers learned about social and environmental issues. Also, results of the analysis revealed that Chinese consumers’ engagement with social media and their peers were important social influences that were directly tied to increasing sustainable apparel purchase intentions. Originality/value By extending two grand theories of the prototype willingness model theory and the TRA, this study underlines a novel link between the influence of social media and ESA purchase intentions among Chinese consumers. Results are valuable in a global context as it is one of only a few studies to explore Chinese consumers’ purchase intentions of ESA through an exclusive social media platform – WeChat – in China.

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