scholarly journals The Effect of Celebrity Endorsers on Purchase Decisions on the Fait Hijab Online Shop on Instagram

2020 ◽  
Author(s):  
A. D. Aprilia ◽  
N. Hidayati
Keyword(s):  
Purchase Decisions ◽  
Celebrity Endorsers

scholarly journals The Influence of Celebrity Endorser, Brand Image, and EWOM on Consumer Purchase Decisions of Sunco Cooking Oil 

Academia Open ◽  
2021 ◽  
Vol 5 ◽  
Author(s):  
Atika Dwi Wardani ◽  
Lilik Indayani
Keyword(s):  
Quantitative Methods ◽  
Brand Image ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Cooking Oil ◽  
Analysis Technique ◽  
Statistical Program ◽  
Celebrity Endorser ◽  
Data Collection Technique ◽  
Celebrity Endorsers

This study aims to determine celebrity endorsers, brand image, and E-WOM on consumer purchasing decisions on Sunco cooking oil (study in Sedati Gede Village, Sidoarjo Regency). This research is a descriptive study using quantitative methods. The data collection technique is by distributing questionnaires to 100 respondents who are customers of Sunco cooking oil. The analysis technique used in this study is multiple linear regression using the SPSS (Statistical Program for Social Science) version 18 for windows. The results of this study indicate that the celebrity endorser variable has an effect on purchasing decisions, the brand image variable has an effect on purchasing decisions, and E-WOM has an effect on purchasing decisions for consumers of Sunco cooking oil (study in Sedati Gede Village, Sidoarjo Regency).

scholarly journals Pengaruh Celebrity Endorser dan Label Halal terhadap Keputusan Pembelian Produk Kosmetik Wardah Di Kota Lhokseumawe

2021 ◽  
Vol 6 (1) ◽  
pp. 1-11
Author(s):  
Fuadi ◽  
Munandar ◽  
Khairawati ◽  
Miftahul Jannah Muhammad
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Cosmetic Product ◽  
Celebrity Endorser ◽  
Celebrity Endorsers

Abstract This study aims to determine how much influence celebrity endorsers and halal labels have on purchasing decisions for Wardah cosmetic products in Lhokseumawe City. This study uses primary data obtained by distributing questionnaires to 100 respondents selected using the Accidental sampling technique. The data analysis method used is multiple linear regression analysis. The results simultaneously and partially show that celebrity endorsers and halal labels significantly influence purchase decisions for Wardah cosmetic products in Lhokseumawe City. Result of the research shown that simultaneously give significant effect to buyer decision Wardah cosmetic product in Lhokseumawe City and has result F-statistic > F-table (373,379 > 2,31) and has positive relation. While partially celebrity endorser gave positive and siginificant effect to buyer decision with result T-statistic > T-table (3,090 > 1.66). and halal label also gave positive and significant effect to buyer decision Wardah Cosmetic Product in Lhokseumawe City with T-statistic > T-table (13,194 > 1,66).   Keywords: Celebrity endorser, Halal label, Purchase decision.     Abstrak Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh celebrity endorser  dan label halal terhadap keputusan pembelian produk kosmetik wardah di Kota Lhokseumawe. Penelitian ini menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan tekhnik Accidental sampling. Metode analisis data yang digunakan adalah metode analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa secara simultan berpengaruh signifikan terhadap keputusan pembelian produk kosmetik wardah Di Kota Lhokseumawe dan memiliki nilai F-statistik > F-tabel (373,379 > 2,31) dan memiliki hubungan positif. Sedangkan secara parsial celebrity endorser berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai T-statistik > T-tabel (3,090 > 1,66). Dan label halal juga berpengaruh positif dan signifikan terhadap keputusan pembelian produk kosmetik wardah Di Kota Lhokseumawe dengan nilai T-statistik > T-tabel (13,194 > 1,66). .

The Influence of E-WOM and Celebrity Endorser on Instagram on Ortuseight Shoes Purchase Decisions

2021 ◽  
Vol 4 (3) ◽  
pp. 149-155
Author(s):  
Dwi Indah Kinanti ◽  
Anindita Lintangdesi Afriani
Keyword(s):  
Social Media ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Digital Marketing ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Celebrity Endorser ◽  
Source Of Information ◽  
Celebrity Endorsers

The development of technology and information is increasingly advanced and rapid, making it easy for people to access the internet looking for various kinds of information. One source of information that is often accessed is social media, especially social media Instagram. The rise of the user's social media especially instagram provides opportunities that can be exploited for employers to do digital marketing, as did Ortuseight. Ortuseight is a local brand that was founded in 2018, with a focus on selling futsal and football shoes. Ortuseight promotes its products through e-wom which utilizes Instagram media and uses celebrity endorsers to give trust to consumers. The purpose of this study is analyze the influence of e-wom and celebrity endorsers on purchasing decisions shoes Ortuseight. This research method uses a quantitative approach, with multiple linear regression analysis techniques. Data collection for distributing questionnaires via google form to 50 people who have purchased  Ortuseight shoes. The results of this study include: 1) e-wom partially has a significant effect on purchasing decisions; 2) celebrity endorsers partially do not affect purchasing decisions; 3) electronic word of mouth and celebrity endorser simultaneously have a positive and significant effect on purchasing decisions. This research concludes that simultaneously the e-wom and celebrity endorser variables have a positive and significant effect on purchasing decisions. However, a partially e-wom variable has a positive and significant influence on purchasing decisions.   Keywords: e-wom, celebrity endorser, purchase decision, ortuseight.

Analisa Pengaruh Motivasi Konsumen, Persepsi Kualitas, Dan Sikap Konsumen Terhadap Keputusan Pembelian Sepeda Motor PT. Yamaha Indonesia MFG

CICES ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 188-203
Author(s):  
Ria Wulandari ◽  
M. Ifran Sanni ◽  
Dani Ramadhan
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Qualitative Analysis ◽  
Purchase Decisions ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Processing Data ◽  
Customer Purchases ◽  
Customer Attitudes ◽  
Quantitative And Qualitative Methods

This research is motivated by a decline in motorcycle sales produced by PT. Yamaha Indonesia MFG in the 2014-2018 period. In this research there was a decrease in the decision on the power of interest in customer purchases on PT. Yamaha Indonesia MFG so that later can be analyzed in the formulation of this paper, that how customer take motorcycle purchase decisions amid the phenomenon of competition and increasingly crowded sales rivalries. The purpose of this research was to analyze the influence of motivation, perceived quality, and customer attitudes toward decisions in purchasing Yamaha motorbikes. This research uses quantitative and qualitative methods. The respondents in this research were 100 people who could meet one to five criteria consisting of; initiator (initiator), influencer (influencer), decision making (decider), purchase (buyer), user (user) motorcycle production PT. Yamaha Indonesia MFG. There are 3 hypotheses formulated and tested using the Regression Analysis method. In qualitative analysis it is obtained from the interpretation of processing data by providing information and explanation. In the results of this research shows the results of Motivation, Quality Perception, and Customer Attitudes have a relationship that has a significant impact on Purchasing Decisions.

FACTORS INFLUENCING HOME BUYERS’ PURCHASE DECISIONS IN KLANG VALLEY, MALAYSIA

2020 ◽  
Vol 7 (2) ◽  
pp. 77
Author(s):  
JieSheng Mang ◽  
Rozlin Zainal ◽  
Indera Syahrul Mat Radzuan
Keyword(s):  
Purchase Decision ◽  
Purchase Decisions ◽  
Structure Space ◽  
Factors Influencing ◽  
Klang Valley ◽  
Housing Industry ◽  
House Structure ◽  
Research Studies

Focusing on Klang Valley, this research studies the outcome of house purchase factors in Malaysia. This research identifies the house purchase factors that affect home buyers’ purchase decisions. The researcher collected data using SurveyMonkey by using a questionnaire to elicit the opinions of Klang Valley residents on housing purchase factors and purchase decision. The factors were evaluated and studied to identify their influence on home buyers’ purchase decision. Findings show that home buyers’ purchase decision are influenced by house structure, space, finance, location, and neighbourhood factors. The findings have laid a foundation for the housing industry to improve.

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