Network Analysis and Actors #CancelOmnibusLaw on Twitter Social Media Using Social Network Analysis (SNA)

Omnibus Law is the merging of several different rules into one law. RUU Cipta Kerja is one part of the Omnibus Law that attracts attention because it is considered detrimental to society. This caused a lot of rejection and protests from the society. The protest was held directly in the form of demonstrations in various regions of Indonesia and also in Twitter through #BatalkanOmnibusLaw. The purpose of this research is to find out the analysis of communication networks and identify influential actors in #BatalkanOmnibusLaw on Twitter. This research uses Social Network Analysis (SNA) methods and Computer-mediated Communication theory. Data is collected through Twitter from August 1-October 31, 2020. The process of analyzing and retrieving data is using Netlytic.org and Gephi software. The results showed that there were 62 actors with 153 interactions. Proximity between actors is worth 3, meaning close proximity and easy interaction between actors. The interactions created between actors are very few, uneven ,and the interactions that occur only one way. The #BatalkanOmnibusLaw is centered on ten actors, the most dominant account is @fraksirakyatid. Based on degree centrality analysis, closeness centrality, betweenness centrality, and eigenvector centrality the most influential actors in #BatalkanOmnibusLaw network are @fraksirakyatid and @walhinasional. Keywords: #BatalkanOmnibusLaw, Twitter, Actor, Communication Network

Community Response to Village Information System (SID) in Basic Services In East Lombok Regency

This study aims to determine the public's response to use SID as a medium for basic social services, SID as a source of information, and SID as a community medium. This research can provide information about the readiness of the community to face the 4.0 revolution era, especially people in rural areas. If the community is ready and accustomed to using SID as a basic social service center and the other hand, managing resources continue to increase their capacity both in human resources and infrastructure, then SID can become a reliable database and can provide basic social services one-stop service in the village. This study used a qualitative descriptive method, data collecting on informants was carried out using in-depth interviews, direct observation, sampling techniques, documentation, and FGD. Then simultaneously carried out data analysis with interactive analysis methods. Key informants were the Village Head and SID Managers in Rarang Selatan and Kalijaga Timur Villages; as well as informants from village residents as many as 50 informants each 25 informants per village (consisting of elements of teachers, students, agricultural extension workers, heads of farmer groups, farmers, heads of farmer groups, Posyandu cadres, hamlet heads, housewives, traders). The results showed that the public response to SID as a service medium was positive, as a source of information was positive, and as a community medium was positive. This is shown by the behavior of the community using SID intensively, participating in disseminating the existence of SID, inviting villagers to take advantage of SID, even taking part in providing information (filling in content) to be conveyed to the community (especially village communities) through SID.Keywords: Response, Village Information System (SID), resources, community media, basic social services

Consumer Buying Interest: Survey of Shopee Consumers in Yogyakarta

The digital era has led consumer behavior to shop online. It is undeniable that online shopping is indeed more in demand by some consumers because of various supporting factors. Shopee is an online shop application with many features so that consumers can easily shop, explore and even easily create an online store and sell products. This study uses quantitative research methods to see the effect of buying interest in Shopee online shopping in Yogyakarta. Sources of data were obtained from primary and secondary data with cluster sampling technique to 500 respondents. The results showed that each indicator of buying interest showed positive and significant results. The Transactional Interest indicator is included in the value category with a percentage of 34%, and then for Reference Interest, it has a percentage order of 69% with a very high category. Then for Preferential Interest, the order of category is very high at 70%, and Explanative Interest with a high percentage category at 58%.

Representation of Female Footballers in Interviews on PSSI TV: A Critical Discourse Analysis

Sports is inseparable from gender inequality and is attached to masculine image even though nowadays the two things are fading, particularly, in the realm of football. In Indonesia, female footballers are increasingly starting to exist not only on the field but also in the media, one of which is on the PSSI TV YouTube channel which shows videos of exclusive interviews with female footballers. This study examines how female footballers are represented in the video interview. Using the Sara Mills’ Critical Discourse Analysis (CDA) method, it is known that female footballers who are the interviewees are positioned as both the subject and object of narrating and being narrated. Meanwhile, the representation of female footballers which is reflected emphasizes on two things, namely the ones who uphold gender equality and professionalism. The interviewees also make use mediation with a dominantly showing portion in media and several cultural codes to represent themselves. Keywords: sports; football;, female footballer; critical discourse analysis

The Influence of E-WOM and Celebrity Endorser on Instagram on Ortuseight Shoes Purchase Decisions

The development of technology and information is increasingly advanced and rapid, making it easy for people to access the internet looking for various kinds of information. One source of information that is often accessed is social media, especially social media Instagram. The rise of the user's social media especially instagram provides opportunities that can be exploited for employers to do digital marketing, as did Ortuseight. Ortuseight is a local brand that was founded in 2018, with a focus on selling futsal and football shoes. Ortuseight promotes its products through e-wom which utilizes Instagram media and uses celebrity endorsers to give trust to consumers. The purpose of this study is analyze the influence of e-wom and celebrity endorsers on purchasing decisions shoes Ortuseight. This research method uses a quantitative approach, with multiple linear regression analysis techniques. Data collection for distributing questionnaires via google form to 50 people who have purchased Ortuseight shoes. The results of this study include: 1) e-wom partially has a significant effect on purchasing decisions; 2) celebrity endorsers partially do not affect purchasing decisions; 3) electronic word of mouth and celebrity endorser simultaneously have a positive and significant effect on purchasing decisions. This research concludes that simultaneously the e-wom and celebrity endorser variables have a positive and significant effect on purchasing decisions. However, a partially e-wom variable has a positive and significant influence on purchasing decisions. Keywords: e-wom, celebrity endorser, purchase decision, ortuseight.

Pergeseran Model Pendampingan Penggunaan Media Digital oleh Orangtua pada Anak di Masa Pandemi COVID-19

As an effort to control and handle COVID-19, the government has issued a school from home (SFH) policy. This policy has forced children to stay at home and carry out learning using digital media. This situation has an impact on increasing the use of digital media and the involvement of parents in children's learning significantly. This study explores the use of digital media in children in Surabaya during the pandemic period and how parents can assist the use of these media. This research uses qualitative methods with in-depth interview techniques. Researchers distributed questionnaires about the use of digital media to 66 parents, and nine parents stated that they were willing to become informants. The results show that in addition to a significant increase in the time to use digital media during the pandemic, the pandemic has also changed the parental assistance and supervision of children. Before the pandemic, the assistance model was carried out more with technical restrictions, in the form of time restrictions, content access, application choices, and the number of data packages (restrictive mediation). However, during a pandemic, the mentoring model was carried out with active mediation through discussions and critical thinking, active together with devices, close surveillance, and monitoring on applications and post online activities (active mediation, co-using, supervision, monitoring). One of the pandemic's positive impacts is the opening of discussion spaces between parents and children, the opportunity to use gadgets together, and opportunities for children and parents to learn digital skills.

Mendulang Suara di Masa Pandemi dengan Komunikasi Persuasif (Studi Kasus Pemilihan Umum Kepala Daerah Samarinda Untuk Pasangan Calon dengan Tag Line Siap Dipilih Berani Ditagih)

Direct election’s celebration of the head of the region at each steps in 2020 has been held at pandemic situation of covid-19. The decision of KPUD Samarinda has final and the candidate number 2 has been sworn with length of service 2021-2024 periods. The main question that will be asked is how is the candidate number 3 communicates the message they have to be interesting and positively so vote acquisition of the candidat number 3 can align with the candidat number 2 of vote’s acquisition whereas the political machine not so mature than the winner’s political machine. To answer this question, this article uses Analysis of Elaboration Likelihood Model (ELM) and using qualitative descriptive analysis with case study for detail and depth investigation of the candidate number 3 with tag line “Siap Dipilih Berani Ditagih.”

Webqual 4.0 untuk Meningkatkan Keterlibatan Pengusaha UMKM di Indonesia (Studi pada www.berrybenka.com sebagai Platform E-Commerce Produk lokal UMKM (Usaha Mikro Kecil Menengah)

Saat ini pola perilaku berbelanja masyarakat telah bergeser dari offline menuju online. Trend belanja online memicu kemunculan bisnis baru yang disebut dengan e-commerce. Di Indonesia mulai banayak e-commerce bermunculan, hal tersebut menyebabkan persaingan antar e-commerce semakin ketat. Oleh karena itu perlu adanya strategi komunikasi pemasaran untuk memenangkan persaingan antar e-commerce salah satunya ialah dengan menerapkan Webqual. Melalui penelitian ini, peneliti akan menemukan efektifitas Webqual terhadap keterlibatan konsumen. Secara akademis, penelitian ini dapat mengembangkan kajian ilmu komunikasi khususnya topik perubahan perilaku kognitif konsumen e-commerce di Indonesia dan menjadi dasar pengambilan keputusan bagi pembuat strategi komunikasi pemasaran dalam mempromosikan, mempertahankan dan meningkatkan kualitas dan kepuasan konsumen khususnya pada konsumen digital. Penelitian ini menggunakan skala diferensial semantik yang mengukur perasaan subjektif seseorang dengan menggunakan berbagai kata sifat karena orang biasanya mengomunikasikan evaluasi melalui kata sifat. Berdasarkan hal tersebut maka variable bebas dalam penelitian ini adalah dimensi Webqual 4.0 yang terdiri dari usability, information quality, dan service interaction quality. Berikutnya variable terikat dalam penelitian ini adalah keterlibatan konsumen. Metode yang digunakan dalam penelitian ini adalah kuantitatif eksplanatif, sedangkan teknik analisis yang digunakan adalah analisis linier sederhana. Hasil penelitian ini ditemukan hubungan yang signifikan antara Webqual dengan keterlibatan konsumen yaitu UMKM di Indonesia

Komunikasi Pemerintah Daerah Kabupaten Lombok Utara Dalam Pemulihan Pembangunan Ekonomi Pasca Gempa

Kabupaten Lombok Utara merupakan wilayah yang terdampak bencana gempa bumi secara signifikan. Pemulihan pembangunan ekonomi pasca gempa bumi di Lombok Utara fokus pada aspek pembangunan infrastruktur penunjang ekonomi dan sistem yang mendukung percepatan pembangunan ekonomi, baik dalam bidang pariwisata, UMKM, pertanian dan perkebunan, termasuk dalam kehidupan sosial masyarakat. Namun, dalam pelaksanaannya terdapat hambatan komunikasi antar dinas terkait. Munculnya ego sektoral yang lebih mendominasi dalam praktik komunikasi organisasi di pemerintah daerah kabupaten Lombok utara diprediksi akan menjadi penghambat percepatan pembangunan ekonomi di kabupaten Lombok Utara. Sebab, pelaksanaan program pemulihan ekonomi pasca gempa bumi memerlukan kerjasama antar satuan kerja perangkat daerah di lingkungan pemerintah Kabupaten Lombok Utara. Oleh karena itu, dibutuhkan koordinasi yang efektif antar satuan kerja perangkat daerah sehingga pelaksanaan dan tujuan program yang telah dirumuskan dapat berlangsung optimal. Penelitian ini menggunakan metode deskriptif kualitatif, dimana data diperoleh melalui wawancara mendalam (Indepth Interview), pengamatan (observasi) dan dokumentasi. Data penelitian diperoleh dari informan, yaitu para pengambil kebijakan di dinas-dinas terkait.

Video Animasi Sebagai Media Pembelajaran Efektif bagi Siswa Sekolah Dasar di Masa Pandemi COVID-19

This article's background is the impact of the Coronavirus Disease 2019 (COVID-19) pandemic on the process of implementing school learning that has turned online. This article contains the process of making animated video learning media using the Powtoon application. Animated video material is the National Examination subject (Indonesian, Science, and Mathematics) for elementary school students in grades one to six. The data collection method used interviewing students, parents, teachers, village heads, PKK administrators, and youth organizations. By analyzing the problems then accomplished by making animated videos that suitable to the syllabus for each subject. The animated video is uploaded to the Sidokumpul Village Community Service Program's official Youtube channel to be accessed by all target elementary students and the wider community. Making animation is to provide learning innovation for elementary school teachers and students in Sidokumpul village and attract interest in learning. The stages of making animated videos consist of pre-production, production, and post-production. Animated videos can accelerate elementary students' understanding of the subject matter. Moreover, parental involvement in online learning provides many positive things for relationships between family members and student personality development.