scholarly journals Reducing Computational Complexity of Network Analysis using Graph Compression Method for Brand Awareness Effort

Author(s):  
Andry Alamsyah ◽  
Yahya Peranginangin ◽  
Budi Rahardjo ◽  
Intan Muchtadi-Alamsyah ◽  
Kuspriyanto Kuspriyanto
2017 ◽  
Vol 8 (2) ◽  
pp. 205-219 ◽  
Author(s):  
Jane F. Bokunewicz ◽  
Jason Shulman

Purpose Destination marketing organizations (DMOs) use Twitter to promote attractions and special events and to build brand awareness. Tweets of a DMO spread through a complex network of connected accounts. Some of these are more influential than others due to their position within the network. This paper aims to use a network analysis of 14 DMOs to identify the categories of influencers that have the greatest reach. Design/methodology/approach NodeXL was used to download and analyze network data from Twitter during July 2016 for a collection of DMOs promoting US cities. Accounts in the networks were ranked using several measures of relative influence such as the number of times the accounts mentioned/retweeted others or were mentioned in posts about the DMO. The most influential accounts in the network were identified and coded by category. Findings Media, promotional accounts and those of individuals were determined to be influential by each metric considered. Stakeholders such as hotels and restaurants occupy positions of low importance in the networks and generally do not capitalize on opportunities provided by the DMOs. Practical implications DMOs can seek out strategic partnerships with key influencers to maximize their effectiveness. Additionally, stakeholders can improve their Twitter presence by interacting with the DMOs and other influential accounts. Originality/value This paper identifies influencers that can aid in DMOs’ marketing campaigns. It also presents a methodology that can monitor the effectiveness of such campaigns, something absent in the current literature.


Complexity ◽  
2018 ◽  
Vol 2018 ◽  
pp. 1-16 ◽  
Author(s):  
Shuai Liu ◽  
Weiling Bai ◽  
Gaocheng Liu ◽  
Wenhui Li ◽  
Hari M. Srivastava

With the development of technologies such as multimedia technology and information technology, a great deal of video data is generated every day. However, storing and transmitting big video data requires a large quantity of storage space and network bandwidth because of its large scale. Therefore, the compression method of big video data has become a challenging research topic at present. Performance of existing content-based video sequence compression method is difficult to be effectively improved. Therefore, in this paper, we present a fractal-based parallel compression method without content for big video data. First of all, in order to reduce computational complexity, a video sequence is divided into several fragments according to the spatial and temporal similarity. Secondly, domain and range blocks are classified based on the color similarity feature to reduce computational complexity in each video fragment. Meanwhile, a fractal compression method is deployed in a SIMD parallel environment to reduce compression time and improve the compression ratio. Finally, experimental results show that the proposed method not only improves the quality of the recovered image but also improves the compression speed by compared with existing compression algorithms.


2004 ◽  
Vol 171 (4S) ◽  
pp. 502-503
Author(s):  
Mohamed A. Gomha ◽  
Khaled Z. Sheir ◽  
Saeed Showky ◽  
Khaled Madbouly ◽  
Emad Elsobky ◽  
...  

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