scholarly journals A Perspective on the Language-game Rules and Complete Translation Strategy of EST: English for Textile Science and Technology

2018 ◽  
Author(s):  
Xu Hua
Keyword(s):  
Science And Technology ◽  
Language Game ◽  
Translation Strategy ◽  
Complete Translation

scholarly journals Audiovisual translation of puns in animated films: strategies and procedures

2020 ◽  
Vol 7 (4) ◽  
Author(s):  
Elena Aleksandrova
Keyword(s):  
Language Game ◽  
Theory And Practice ◽  
General Strategy ◽  
Translation Theory ◽  
Translation Strategies ◽  
University Teachers ◽  
Translation Strategy ◽  
Animated Films ◽  
The Common ◽  
Target Culture

The translation of the pun is one of the most challenging issues for translators and interpreters. Sometimes puns, especially those containing realia, are considered to be untranslatable. Most translation strategies and procedures offered in previous findings for the translation of realia-based puns are not appropriate for audiovisual translations of animated films, for either dubbing or subtitling. It is caused by the specificity of the target audience, and the genre. The problem of choosing the most relevant strategy and procedures for realia-based puns is underexplored. To narrow the gap, the metamodern and semiotic approaches are applied to the translation of puns. In accordance with the semiotic approach, a pun is considered as a type of language game, based on the use of the asymmetry of the form, and the content of the sign. The “Quasi-translation” strategy offered in this paper reflects the attitude to the game in metamodernism, where the “game change” is one of the basic postulates. “Quasi-translation” involves three types of translation procedures: quasi-localisation, quasi-globalisation, and quasi-glocalisation. The term, “quasi-glocalisation”, is also used to denote the general strategy for the translation of audiovisual works containing realia-based puns, which involves: 1) oscillation between the need to adapt the translation to the target culture, and the need to preserve the culturally-marked components of the original; and 2) the reproduction of “atmosphere” (the common reality of the perceiver and the perceived). This insight can be used by audiovisual translator-practitioners, and university teachers in the course of translation theory and practice.

scholarly journals Audiovisual translation of puns in animated films: strategies and procedures

2020 ◽  
Vol 7 (4) ◽  
pp. 86
Author(s):  
Elena Aleksandrova
Keyword(s):  
Language Game ◽  
Theory And Practice ◽  
General Strategy ◽  
Translation Theory ◽  
Translation Strategies ◽  
University Teachers ◽  
Translation Strategy ◽  
Animated Films ◽  
The Common ◽  
Target Culture

The translation of the pun is one of the most challenging issues for translators and interpreters. Sometimes puns, especially those containing realia, are considered to be untranslatable. Most translation strategies and procedures offered in previous findings for the translation of realia-based puns are not appropriate for audiovisual translations of animated films, for either dubbing or subtitling. It is caused by the specificity of the target audience, and the genre. The problem of choosing the most relevant strategy and procedures for realia-based puns is underexplored. To narrow the gap, the metamodern and semiotic approaches are applied to the translation of puns. In accordance with the semiotic approach, a pun is considered as a type of language game, based on the use of the asymmetry of the form, and the content of the sign. The “Quasi-translation” strategy offered in this paper reflects the attitude to the game in metamodernism, where the “game change” is one of the basic postulates. “Quasi-translation” involves three types of translation procedures: quasi-localisation, quasi-globalisation, and quasi-glocalisation. The term, “quasi-glocalisation”, is also used to denote the general strategy for the translation of audiovisual works containing realia-based puns, which involves: 1) oscillation between the need to adapt the translation to the target culture, and the need to preserve the culturally-marked components of the original; and 2) the reproduction of “atmosphere” (the common reality of the perceiver and the perceived). This insight can be used by audiovisual translator-practitioners, and university teachers in the course of translation theory and practice.

The translation of proper nouns into Arabic

Babel ◽  
2015 ◽  
Vol 61 (4) ◽  
pp. 511-526
Author(s):  
Mashael A. Al-Hamly ◽  
Mohammed Farghal
Keyword(s):  
Syntactic Structure ◽  
Ordinary Language ◽  
Proper Noun ◽  
Translation Strategies ◽  
Personal Names ◽  
English Novel ◽  
Translation Strategy ◽  
Proper Nouns ◽  
White Tiger ◽  
Complete Translation

This paper aims to explore the strategies that translators adopt when rendering English proper nouns into Arabic and, consequently, offer both qualitative and quantitative insights into this process. It is a case study of proper nouns in professional Arabic translation based on one English novel (The White Tiger by Aravind Adiga (2008); translated into Arabic by Taiba Sadeq (2011). Proper nouns are categorized and analyzed in terms of internal syntactic structure (Central, Converted and Extended proper nouns), as well as thematically (e.g. personal names, names of institutions, bodies of water, etc.), with an eye to establishing correlations between the type of proper noun and the translation strategy opted for. The results indicate that the translator’s choice between different strategies is governed by two main factors. Firstly, the translator needs to check whether the proper noun individualizes entities by means of ordinary language predicates (e.g. common nouns), proper nouns proper, or a combination of both, as each type usually requires a different strategy. Secondly, the translator needs to pay attention to the degree of comprehensibility and naturalness of his/her rendering, which may necessitate consolidating the single strategies of transliteration and translation with addition in the form of a generic word or even substitution in the case of idiomatic proper nouns. The paper concludes that proper nouns cannot be treated uniformly in translation between English and Arabic because they belong to different categories and, consequently, they may require different translation strategies including transliteration, complete translation, partial translation, transliteration plus addition, and translation plus addition.

Laboratory Simulation of Lunar Luminescence

1962 ◽  
Vol 14 ◽  
pp. 441-444 ◽  
Author(s):  
J. E. Geake ◽  
H. Lipson ◽  
M. D. Lumb
Keyword(s):  
Science And Technology ◽  
Laboratory Simulation ◽  
The Moon ◽  
Physics Department ◽  
Luminescent Spectrum

Work has recently begun in the Physics Department of the Manchester College of Science and Technology on an attempt to simulate lunar luminescence in the laboratory. This programme is running parallel with that of our colleagues in the Manchester University Astronomy Department, who are making observations of the luminescent spectrum of the Moon itself. Our instruments are as yet only partly completed, but we will describe briefly what they are to consist of, in the hope that we may benefit from the comments of others in the same field, and arrange to co-ordinate our work with theirs.

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