scholarly journals PERANAN INOVASI SEBAGAI MEDIATOR PADA KINERJA USAHA CAFÉ

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Michael Christian
Keyword(s):  
Structural Equation ◽  
Business Performance ◽  
Customer Orientation ◽  
Food Service ◽  
Research Data ◽  
Service Market ◽  
The Third ◽  
Equation Modelling ◽  
Service Businesses ◽  
The Impact

<p><em>Research data shows that in the Southeast Asian region, Indonesia is the largest country in terms of the foodservice market with sales figures increasing from 2010-2014. This indicates that even though this trend was followed by the "loss of time" of food service businesses in Indonesia, the food service market still has markets and enthusiasts who are always there. Cafes in the Indonesian food service market increased from a compound year growth rate (CAGR) of 9.4% in sales from 2010 to 2014, reaching US $ 3.6 billion in 2014, and are expected to continue to increase sales value at 9 CAGR, 7% from 2015 to 2019. Sales in café businesses are second in the food service subsector in Indonesia. This explains that there is a large enough market for business opportunities especially when looking at the number of outlets and the number of existing transactions. The development of information technology cannot be separated in the formation of a new concept of business marketing and sales in the form of cafes. This study aims to analyse the impact of innovation as a mediator on cafe business performance and other factors that influence business performance. This study uses Partial L</em><em> </em><em>east Square - Structural Equation Modelling (SEM) using SMART PLS 3.0. The results of this study explain that the business performance of cafes in the Central Jakarta area is influenced by Customer Orientation. Furthermore, the café business performance in the Central Jakarta area is influenced by Innovation. The third thing is that innovation is influenced by customer orientation factors. Furthermore, the fourth conclusion is that the business performance of cafes in the Central Jakarta area is influenced by customer orientation which is mediated by the Innovation factor.</em></p><p><strong><em>Keywords:</em></strong><em> business performance, customer orientation, innovation</em></p>

Do Long Format Advertisements Sell? Evidence from Indian Consumers

2017 ◽  
Vol 18 (3_suppl) ◽  
pp. S38-S51 ◽  
Author(s):  
Jay P. Trivedi
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Research Data ◽  
Purchase Intentions ◽  
Mediation Effect ◽  
Descriptive Research ◽  
Equation Modelling ◽  
Indian Consumers ◽  
The Impact

Indian firms are engaging consumers with long format advertisements (ads longer than 60 seconds in duration). Television (TV) spot costs are escalating for high viewership programmes. Limited attempt has been made to explore the impact of long format ads (ads longer than 60 seconds in duration) on consumer behaviour. The researcher explores the types of long format ads which increases the audience involvement leading to formation of purchase intentions (PI). Descriptive research design was used to conduct the research. Data was collected from 364 respondents. The conceptual framework was tested using structural equation modelling. The findings reveal that entertaining and informative long format ads exhibit the strongest influence on audience involvement which leads to formation of PI. However, long format ads do not directly lead to formation of PI among the consumers. The mediation effect of message process involvement (MPI) and attitude towards the brand is statistically evident.

Market orientation, entrepreneurial orientation and business performance among small retailers

2015 ◽  
Vol 43 (7) ◽  
pp. 580-596 ◽  
Author(s):  
Sami Kajalo ◽  
Arto Lindblom
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Marketing Capabilities ◽  
Performance Impact ◽  
Content Type ◽  
Equation Modelling ◽  
Research Findings ◽  
The Impact

Purpose – The purpose of this paper is to investigate the impact of market orientation (MO) and entrepreneurial orientation (EO) on business performance among small retailers. In particular, the goal is to understand and determine to what extent MO and EO influence firm performance directly, and to what extent MO and EO are connected to performance via marketing capabilities. Design/methodology/approach – The developed conceptual model is tested using structural equation modelling (SEM) using a sample of 202 small retailers. Findings – The result of the SEM model shows that both MO and EO act as a basis for improved business performance among small retailers. However, the performance impact of MO and EO is not that straightforward. Based on the research findings, it can be argued that both MO and EO require marketing capabilities to more fully unlock their value-creating potential among small retail firms. Originality/value – This study has provided new insights regarding the impact of MO and EO on business performance in the context of small retail firms. In particular, the study has contributed to the literature by demonstrating the routes through which MO and EO impact on performance.

scholarly journals ORIENTASI PELANGGAN, ORIENTASI PASAR DAN INOVASI SERTA PENGARUHNYA TERHADAP KINERJA BISNIS HOTEL BERBINTANG TIGA DI INDONESIA

2017 ◽  
Vol 11 (3) ◽  
pp. 367
Author(s):  
Basuki Rachmat
Keyword(s):  
Market Orientation ◽  
Significant Influence ◽  
Structural Equation ◽  
Business Performance ◽  
Customer Orientation ◽  
P Value ◽  
Human Resource Managers ◽  
Significance Level ◽  
Equation Modelling ◽  
Research Populations

This research was aimed at exploring the influence of marketing strategy with customer orientation, market orientation, and innovation on the business performance in the hotel three-star hotel in Indonesia, the purposes of the research are as follows: 1). to test the influence of the customer orientation on the business performance and market orientation, 4). to test the influence of the market orientation on the business performance and innovation, 5). to test the influence of innovation on the business performance.  The research populations are all the three-star hotels in Indonesia as many as 227 hotels. While the unit of the research sample is three-star hotels in Java, Bali, and Lombok Island with amount 158 hotels and by achieved 107 questionaires of the sample unit (response rate 67.7%) are valid. The respondents are human resource managers, general managers, marketing managers, and financial managers. The data were analyzed by using stuctural equation modelling (SEM), and the AMOS Program which has 4.0 version. Structural Equation Modelling (SEM) is a set of statistical technics enable testing a complex relationship combination simultantly.  The hypothesis tested by regression weight-standardized estimates by comparing p-value method and 5% (a=5%) significance level. The hypothesis is significant if probability value (p-value) is < 5%. The results of the research show that three hypothesis are significant and acceptable and two hypothesis are non significant which have non significant influence customer orientation on the business performance (H1), positive significant influence customer orientation on the market orientation (H2), non significant influence market orientation on the business performance (H3), positive significant influence market orientation on the innovation (H4), and positive significant influence innovation on the business performance (H5) have been found.

scholarly journals ORIENTASI PELANGGAN, ORIENTASI PASAR DAN INOVASI SERTA PENGARUHNYA TERHADAP KINERJA BISNIS HOTEL BERBINTANG TIGA DI INDONESIA

2018 ◽  
Vol 11 (3) ◽  
pp. 367-390
Author(s):  
Basuki Rachmat
Keyword(s):  
Market Orientation ◽  
Significant Influence ◽  
Structural Equation ◽  
Business Performance ◽  
Customer Orientation ◽  
P Value ◽  
Human Resource Managers ◽  
Significance Level ◽  
Equation Modelling ◽  
Research Populations

This research was aimed at exploring the influence of marketing strategy with customer orientation, market orientation, and innovation on the business performance in the hotel three-star hotel in Indonesia, the purposes of the research are as follows: 1). to test the influence of the customer orientation on the business performance and market orientation, 4). to test the influence of the market orientation on the business performance and innovation, 5). to test the influence of innovation on the business performance.   The research populations are all the three-star hotels in Indonesia as many as 227 hotels. While the unit of the research sample is three-star hotels in Java, Bali, and Lombok Island with amount 158 hotels and by achieved 107 questionaires of the sample unit (response rate 67.7%) are valid. The respondents are human resource managers, general managers, marketing managers, and financial managers. The data were analyzed by using stuctural equation modelling (SEM), and the AMOS Program which has 4.0 version. Structural Equation Modelling (SEM) is a set of statistical technics enable testing a complex relationship combination simultantly.  The hypothesis tested by regression weight-standardized estimates by comparing p-value method and 5% (a=5%) significance level. The hypothesis is significant if probability value (p-value) is < 5%. The results of the research show that three hypothesis are significant and acceptable and two hypothesis are non significant which have non significant influence customer orientation on the business performance (H1), positive significant influence customer orientation on the market orientation (H2), non significant influence market orientation on the business performance (H3), positive significant influence market orientation on the innovation (H4), and positive significant influence innovation on the business performance (H5) have been found.

INFLUENCE MODELS OF ENTREPRENEURIAL ORIENTATION, ENTREPRENEURSHIP TRAINING, AND BUSINESS PERFORMANCE OF SMALL MEDIUM ENTERPRISES

2017 ◽  
Vol 1 (1) ◽  
pp. 16-28
Author(s):  
Ade Octavia ◽  
Zulfanetti Zulfanetti ◽  
Erida Erida
Keyword(s):  
Market Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Survey Method ◽  
Entrepreneurship Training ◽  
Equation Modelling ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Impact ◽  
The Relationship

Purpose-the increasing of SME number in Indonesia is not followed by the increasing of business performance, although various managerial and entrepreneural tranings, as well as busniness advocations has been given intensively by government. The objective of this research is to analise the impact  of entrepreneural orintation, market orientation, managerial  skill,and entrepreneurship training on SMEs business performance. Design/methodology/ approach- the approach used is survey method. Data gathered from 200 respondents accross for districts or city in Jambi Province,  and Structural Equation Modelling (SEM) used as analysing tool.  Findings- this research find  that the business performance is influenced  by the level of entrepreneural orientation and the attending of entrepreneurship training. Management skill is the intervening variable between entrepreneurship traning and business performance. The result also find that market orientation is an intervening for the relationship between entrepreneural orientation and business performance.

scholarly journals Do Environmental Transformational Leadership Predicts Organizational Citizenship Behavior towards Environment in Hospitality Industry: Using Structural Equation Modelling Approach

2021 ◽  
Vol 13 (10) ◽  
pp. 5594
Author(s):  
Jehanzeb Khan Gurmani ◽  
Noor Ullah Khan ◽  
Muhammad Khalique ◽  
Muhammad Yasir ◽  
Asfia Obaid ◽  
...  
Keyword(s):  
Transformational Leadership ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Social Information Processing ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Meaningful Work ◽  
Citizenship Behavior ◽  
Equation Modelling ◽  
The Impact

Voluntary pro-environmental behaviors in the workplace such as organizational citizenship behavior towards environment (OCBE) are pertinent for the organizations striving to become environmentally responsible entities. The significance of OCBE for green organizational initiatives has led scholars to strive for expanding its nomological network. Approaching from the theoretical angle of the social information processing approach, this quantitative, survey-based study theoretically links and empirically tests the impact of environmental transformational leadership on organizational citizenship behavior towards environment (OCBE) via mediating mechanism of perceived meaningful work. Data from a sample of 311 employees working in Pakistan’s hospitality sector were collected and analyzed to test the hypothesized relationships using structural equation modelling. Results indicated the indirect effect of perceived meaningful work on the relationship between environmental transformational leadership and organizational citizenship behavior towards environment. Implications of both theoretical and practical nature are laid out in the relevant sections of the paper.

The impact of the social network, stigma and empowerment on the quality of life in patients with schizophrenia

2011 ◽  
Vol 26 (1) ◽  
pp. 28-33 ◽  
Author(s):  
I. Sibitz ◽  
M. Amering ◽  
A. Unger ◽  
M.E. Seyringer ◽  
A. Bachmann ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Social Network ◽  
Structural Equation ◽  
Internalized Stigma ◽  
Stigma Reduction ◽  
Equation Modelling ◽  
The Social ◽  
Recovery Approach ◽  
The Impact

Abstract:Objective:The quality of life (QOL) of patients with schizophrenia has been found to be positively correlated with the social network and empowerment, and negatively correlated with stigma and depression. However, little is known about the way these variables impact on the QOL. The study aims to test the hypothesis that the social network, stigma and empowerment directly and indirectly by contributing to depression influence the QOL in patients with schizophrenia and schizoaffective disorders.Method:Data were collected on demographic and clinical variables, internalized stigma, perceived devaluation and discrimination, empowerment, control convictions, depression and QOL. Structural equation modelling (SEM) was applied to examine the impact of the above-mentioned constructs on QOL.Results:The influences of the social network, stigma, empowerment and depression on QOL were supported by the SEM. A poor social network contributed to a lack of empowerment and stigma, which resulted in depression and, in turn, in poor QOL. Interestingly, however, the social network and stigma did not show a direct effect on QOL.Conclusions:Following a recovery approach in mental health services by focusing on the improvement of the social network, stigma reduction and especially on the development of personal strength has the potential to reduce depression in patients with psychosis and improving their QOL.

Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

2015 ◽  
Vol 6 (1) ◽  
pp. 133-147 ◽  
Author(s):  
Ahasanul Haque ◽  
Abdullah Sarwar ◽  
Farzana Yasmin ◽  
Arun Kumar Tarofder ◽  
Mirza Ahsanul Hossain
Keyword(s):  
Structural Equation ◽  
Random Distribution ◽  
Service Industry ◽  
Food Service ◽  
Food Products ◽  
Content Type ◽  
Muslim Countries ◽  
Equation Modelling ◽  
Halal Food ◽  
Practical Implications

Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers from various states in Malaysia. Findings – Using SPSS package, the factor analysis was able to identify three main variables. Later, the hypotheses were tested using structural equation modelling. This study has indicated that the perception of non-Muslim consumers about halal food products is influenced by their attitude, subjective norm and perceived behavioural control, specifically in the context of Malaysia. Research limitations/implications – This finding will help both the academics and the industry food makers in understanding the perception of non-Muslim consumers towards the concept of halal food products. Practical implications – The outcome of the study can serve as a useful reference to relevant Malaysian statutory bodies on the current perception of the Malaysian non-Muslim consumers towards Malaysian halal agenda. This will also help the industry food makers to serve their customers better as well as maximize their profit through a well-planned marketing campaign. Social implications – It prepares a sound basis for Malaysian policymakers to promote the involvement of Malaysian non-Muslim entrepreneurs within the halal food service industry with the intent of improving the socio-economic strata of its participants and, at the same time, fulfilling their religious obligations in providing halal foods for fellow Muslims. Originality/value – Because very few researches have studied non-Muslim consumers’ perception towards halal food products, the development of halal food theory will help in capitalizing the practices in non-Muslim countries.

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