scholarly journals HOW GREEN PERFORMANCE STIMULATES TOURIST LOYALTY? EXAMINING THE ROLE OF RELATIONSHIP QUALITY IN VIETNAM

2021 ◽  
Vol 34 (1) ◽  
pp. 202-208
Author(s):  
Anh Tuan PHAM ◽  
◽  
The Kien NGUYEN ◽  
Van Anh VU ◽  
Canh Huy PHAM ◽  
...  

The main purpose of this research is to propose and test a conceptual model that clarifies the relationship between green performance of hotels and customer loyalty with the mediating role of relationship quality. The data collected from 200 homestay tourists in Moc Chau national tourism area, Son La province, Vietnam through questionnaire survey was tested by applying partial least squares wit h SmartPLS software. Analytical results showed that the higher tourists perceive the homestay green performance, the tighter the relationship quality they have towards the homestays, which in turns stimulates their loyalty behavior. The evidence also indicated that relationship quality contributes as the partial mediator in the relationship between green practice and tourist loyalty. The theoretical and managerial contribution, as well as the limitation and future research direction were also discussed in the paper.

2018 ◽  
Vol 10 (4) ◽  
pp. 94
Author(s):  
Iman Abdel Hamid Hasanin

The study aims to identify the nature of the relationship between the dimensions of corporate entrepreneurship and loyalty of customers. It intends to do that through the mediating role of customer satisfaction, by identifying the extent to which these dimensions apply according to the study the study, as well as the knowledge of the relationship quality. In order to meet the objectives of the study, a regular sample of 384 individuals was selected. These individuals were clients of the selected commercial banks, selected by customers who frequented the banks within a specified period of time. The study also found that there was a statistically significant correlation between corporate entrepreneurship and customer loyalty, which means that the greater the application of corporate entrepreneurship, the higher the effect of internal and external factors. The study suggests a set of recommendations to encourage banks in the study to apply CE to enhance customer loyalty.


2017 ◽  
Vol 5 (1) ◽  
pp. 23-33
Author(s):  
Muhammad Asad

This study empirically examined the impact of breach of psychological contract on employees’ quality of life via the mediating mechanism of psychosomatic strain, while facilitating effect of power distance was also examined. Data were collected from a sample of 183 employees using a questionnaire. Results confirm that the breach of psychological contract declines employees’ quality of life, while mediating role of psychosomatic strain in this particular relationship was also established. Contrary to expectations, power distance does not act as a moderating variable. Implications, limitation and future research direction are discussed.


2017 ◽  
Vol 16 (3) ◽  
pp. 155-159 ◽  
Author(s):  
Peizhen Sun ◽  
Jennifer J. Chen ◽  
Hongyan Jiang

Abstract. This study investigated the mediating role of coping humor in the relationship between emotional intelligence (EI) and job satisfaction. Participants were 398 primary school teachers in China, who completed the Wong Law Emotional Intelligence Scale, Coping Humor Scale, and Overall Job Satisfaction Scale. Results showed that coping humor was a significant mediator between EI and job satisfaction. A further examination revealed, however, that coping humor only mediated two sub-dimensions of EI (use of emotion and regulation of emotion) and job satisfaction. Implications for future research and limitations of the study are discussed.


Author(s):  
Hassan Gharayagh Zandi ◽  
Sahar Zarei ◽  
Mohammad Ali Besharat ◽  
Davoud Houminiyan sharif abadi ◽  
Ahmad Bagher Zadeh

Coaching has often been viewed as a context within which coaches operate to largely bring about changes in athlete’s performance and flourishing. One key factor to successful outcomes in coaching is the quality of the relationship between coaches and athletes. The coach–athlete relationship is at the heart of coaching; however, limited studies have been conducted on its antecedents. The aim of this study was to investigate the relationship between coaches’ forgiveness and perceived relationship quality toward their athletes through verifying the mediating role of interpersonal behaviors of coaches. A total of 270 Iranian coaches participated in the survey, and the data sets were analyzed using structural equation modeling. Results revealed that forgiveness positively predicted the coaches’ perceived relationship quality with their athletes, and this pathway was mediated by the coaches’ interpersonal behaviors.


2021 ◽  
pp. 0192513X2110555
Author(s):  
Bülent Dilmaç ◽  
Ali Karababa ◽  
Tolga Seki ◽  
Zeynep Şimşir ◽  
M. Furkan Kurnaz

The present study aimed to investigate the mediating role of state anxiety in the relationship between the fear of COVID-19 and relationship happiness among married individuals. An additional aim of the study also tested the moderating role of joint family activities between state anxiety and relationship happiness. The study sample consisted of 1713 married individuals (1031 women and 682 men). The study findings showed both the significant direct associations among the studied variables and the mediating role of state anxiety in the relationship between fear of COVID-19 and relationship happiness. It also found that the path of state anxiety to relationship happiness among married individuals having family activities was significantly lower than those who did not. Directions for future research and application were discussed.


Author(s):  
Ravineet Kaur ◽  
Rakesh Kumar Sharma ◽  
Apurva Bakshi

Abstract. Marketers are increasingly relying on covert advertising tactics to persuade consumers. This empirical study selected the context of an emerging market to examine the effectiveness of product placements. Using an experimental design, we captured the affective and behavioral responses of young Indian adults. The results indicated that young adults are positive about product placements. The mediating role of brand attitude change in the relationship between attitude toward product placements and purchase intentions is established. The study provides valuable insights into the impact of execution factors on viewers’ responses. Implications and directions for future research are discussed based on the results of this study.


2019 ◽  
pp. 003022281988284
Author(s):  
Chih-Che Lin

This study examined both the mediation effects of self-esteem and meaning in life for the relationship between gratitude and suicidal ideation in late adolescence. A total of 276 Taiwanese university students completed measures of gratitude, self-esteem, meaning in life, and suicidal ideation. Path analyses indicated that self-esteem and meaning in life acted as full mediators of the association between gratitude and suicidal ideation. The identified model also revealed a significant path from gratitude through self-esteem and meaning in life to suicidal ideation. A multigroup analysis found that the paths did not differ by genders. Implications for future research and limitations of the present findings are discussed.


SAGE Open ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 215824401989883 ◽  
Author(s):  
Kolawole Iyiola ◽  
Husam Rjoub

This study investigates conflict management climate as perceived by the owners and contractors significantly affect trust and relationship quality in the Nigerian construction industry. This empirical study also assesses trust as a mediator between conflict management climate and relationship quality. Data gathered from 426 owners and contractors employees in the Nigerian construction industry were used to verify the abovementioned relationships via structural equation modeling. The results show that conflict management climate significantly predicted trust and relationship quality. Trust significantly predicted relationship quality and partially mediates the relationship between conflict management climate and relationship quality. This study contributes to theory within this research by showing trust and relationship quality is significantly affected when owners and contractors are aware of the conflict management climate. The study offers important practical implications for managing conflict management between owners and contractors in the construction industry. Insights into future research directions are also documented.


Author(s):  
Chandrasekaran Padmavathy

CRM literature has considered the role of relationship quality (satisfaction, trust and commitment), but its respective effects on relationship maintenance (retention) and relationship development (cross-buying) are unnoticed. This research proposes an integrated model of CRM and investigates its impact on relationship quality, relationship maintenance, and relationship development. Specifically, it examines the effect of CRM on satisfaction, trust, retention and cross-buying. The results indicate significant and positive effect of CRM on satisfaction; satisfaction has a positive effect on trust, retention and cross-buying, and trust positively influences retention. Satisfaction plays a mediating role in the relationship between CRM and its outcomes. The results imply bank managers to focus on satisfying customers primarily to maintain and develop customer relationships.


2017 ◽  
Vol 34 (3) ◽  
pp. 268-280 ◽  
Author(s):  
Lishan Xie ◽  
Patrick Poon ◽  
Wenxuan Zhang

Purpose This paper aims to examine the mediating role of brand relationship quality in the relationship between brand experience and customer citizenship behavior. Design/methodology/approach Two studies were conducted in China. Data were collected via questionnaire surveys. Structural equation modeling and bootstrapping methods were used for data analyses. Findings Results show that brand relationship quality mediates the effects of the four dimensions of brand experience (i.e. sensory, affective, behavioral and intellectual) on the two aspects of customer citizenship behavior (i.e. toward other customers and toward the organization). In addition, service provider ratings can moderate the effect of brand relationship quality on customer citizenship behavior. Practical implications The findings suggest that marketing or service managers should build high quality of customer–brand relationship to enhance customer citizenship behaviors by providing memorable and pleasurable brand experiences. Brands with high ratings can facilitate the effect of brand relationship quality on customer citizenship behavior. Originality/value This research sheds light on the mediating role of brand relationship quality in the relationship between brand experience and customer citizenship behavior.


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