RETAIL BANKING SERVICES EXPANSION POSITIONS// International Journal of Student Research, No. 1, 2018/ OEAPS Inc.(Open European Academy of Public Sciences); Chief Editor Elisa Boanini - Lion, France. 26.12.2018: OEAPS Inc., 2018. - pp. 17-21.
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In the 21st century, the competition between banks to attract large corporate clients under the conditions of financial globalization has intensified, and retail banking services become one of the promising ways of securing the bank's revenue and competitiveness. At the same time, retail services in the market of banking services have a special place in the market, which are mainly aimed at satisfying the needs of the population for financial and banking services. As you know, retail banking services are characterized by a number of features, in particular individuals, as the main consumers, and the smaller the cost of operations, but the high cost of corporate banking services.
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