What can size tell us about abstract conceptual processing?
Embodied cognition theories propose that abstract concepts can be embodied via metaphorical extensions from experiences of the physical or the mental worlds. In three experiments, we explored how semantic size (e.g., the magnitude, dimension or extent of an object or a concept) of abstract concepts is mentally represented. We show that abstract size is metaphorically associated with the physical size of concrete objects (Experiment 1) and can produce a semantic-font size congruency effect comparable to that demonstrated in concrete words during online lexical processing (Experiment 2). Critically, this size congruency effect is large when a word is judged by its size but significantly smaller when it is judged by its emotionality (Experiment 3). Our results suggest that semantic size of abstract concepts can be represented in physical size and that such experiences are variably engaged under different task demands. The present findings advocate flexible embodiment of semantic representations, with an emphasis on the role of task effects on conceptual processing.