Unaware attitude formation in the surveillance task? Revisiting the findings of Moran et al. (2020)
Moran et al. (2020) recently conducted a multi-lab registered replication of Olson and Fazio’s (2001) surveillance task study—an incidental learning procedure designed to establish evaluative conditioning (EC) effects in the absence of awareness. The potential for unaware attitude formation continues to fuel conceptual, theoretical, and applied developments. Yet, few published studies have used this task, and most are characterized by small samples and effect sizes. Perhaps most worryingly, the multi-lab replication effort yielded weak evidence for a surveillance task effect and thus for unaware EC. Here we re-examine Moran et al.’s (2020) data using more fine-grained analytic strategies. When subjected to Bayesian analyses, we did not find convincing evidence for unaware EC effects under any of Moran et al.’s exclusion criteria and obtained evidence against such effects in three of four models. A separate analysis that distinguished between fully aware, partially aware, and fully unaware participants found a non-significant EC effect in the fully unaware group. Finally, a meta-analysis using a stricter compound awareness criterion that prioritized sensitivity to awareness also yielded a non-significant and near-zero EC effect. Taken together, these reanalyses of the Moran et al. (2020) data suggest that unaware EC as indexed by the surveillance task has yet to be convincingly demonstrated.