scholarly journals Sustainable Development: Factors Influencing Public Intention towards Vertical Farming in China and Moderating Role of Awareness

2021 ◽  
Author(s):  
Abdul Shakoor Abbasi ◽  
Syed Muhammad Aamir
Keyword(s):  
Food Safety ◽  
Structural Equation ◽  
Environmental Concern ◽  
Safety Concern ◽  
Sampling Technique ◽  
Successful Implementation ◽  
Vertical Farming ◽  
Factors Influencing ◽  
Moderating Role

Vertical farming brings an innovation in agriculture sector by improving production of food in optimized space within controlled environment without wastage of natural resources by using an automated technological system. It acquiring prominence around the world however incapable to accomplish goals, reason was lack of awareness, lack of public intention and participation towards vertical farming. This study filled the gap in prior literature and adding more creativity to influence public intention. The research used TPB to investigate the factors influencing public intention toward vertical farming and a moderating role of awareness. Data collected from Chinese consumers by convenience sampling technique, total 335 responses obtained and analyzed by using Structural Equation Model. The result of the study demonstrated that food safety and environmental concern are the best predictors of public intention towards vertical farming. Further awareness significantly strengthened the relationship between food safety concern and public intention. In the conclusion, study proposed appropriate recommendations to local government, stakeholders, urban planners, and food companies for the best practices to facilitate the successful implementation of vertical farming as sustainable for environment and health, which is also profitable business as public intention concurs.

scholarly journals Sustainable Development: Factors Influencing Public Intention towards Vertical Farming in China and Moderating Role of Awareness

2021 ◽  
Author(s):  
Abdul Shakoor Abbasi ◽  
Syed Muhammad Aamir
Keyword(s):  
Food Safety ◽  
Structural Equation ◽  
Environmental Concern ◽  
Safety Concern ◽  
Sampling Technique ◽  
Successful Implementation ◽  
Vertical Farming ◽  
Factors Influencing ◽  
Moderating Role

Vertical farming brings an innovation in agriculture sector by improving production of food in optimized space within controlled environment without wastage of natural resources by using an automated technological system. It acquiring prominence around the world however incapable to accomplish goals, reason was lack of awareness, lack of public intention and participation towards vertical farming. This study filled the gap in prior literature and adding more creativity to influence public intention. The research used TPB to investigate the factors influencing public intention toward vertical farming and a moderating role of awareness. Data collected from Chinese consumers by convenience sampling technique, total 335 responses obtained and analyzed by using Structural Equation Model. The result of the study demonstrated that food safety and environmental concern are the best predictors of public intention towards vertical farming. Further awareness significantly strengthened the relationship between food safety concern and public intention. In the conclusion, study proposed appropriate recommendations to local government, stakeholders, urban planners, and food companies for the best practices to facilitate the successful implementation of vertical farming as sustainable for environment and health, which is also profitable business as public intention concurs.

Feeling guilty and willingness to buy organic food: the moderating role of motherhood

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Faruk Anıl Konuk
Keyword(s):  
Food Safety ◽  
Structural Equation ◽  
Environmental Concern ◽  
Safety Concern ◽  
Organic Food ◽  
Equation Modeling ◽  
Content Type ◽  
Willingness To Buy ◽  
The Impact

PurposeThe main purpose of the study is to examine the moderating influence of motherhood on the linkage between feeling guilty and willingness to buy organic food.Design/methodology/approachThe data were collected using a questionnaire from female consumers and analyzed with structural equation modeling.FindingsThe structural equation model results revealed that food safety concern and environmental concern influence feeling guilty about buying conventional food products. The empirical findings also supported the positive effect of feeling guilty on willingness to buy organic food. Additionally, for mother consumers, the impact of food safety concern and environmental concern on feeling guilty was greater than non-mother consumers. Similarly, moderator analyses revealed that the influence of feeling guilty on willingness to buy organic food is significantly higher for mothers.Originality/valueReferring to the attitude-behavior-context (ABC) theory, the current research aimed at filling the knowledge void by examining how motherhood moderates the relationship between feeling guilty and willingness to buy organic food. Hence, understanding the moderation role of motherhood provides newer insights into consumer behavior and marketing literature. The results of the research can help both organic food producers and retailers to develop successful marketing strategies.

Understanding the webrooming phenomenon

2019 ◽  
Vol 47 (10) ◽  
pp. 1074-1092 ◽  
Author(s):  
Eugene Cheng-Xi Aw
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type ◽  
Shopping Behaviour ◽  
Shopping Motivation ◽  
Benefits And Costs ◽  
Moderating Role

Purpose The purpose of this paper is to propose and empirically test a model encompassing antecedents of webrooming, an emerging shopping behaviour in omnichannel retailing. This study delineates the impacts of shopping motivation, perceived channel-related benefits and costs on webrooming intention. Design/methodology/approach A questionnaire-based survey was conducted using a purposive sampling technique. A total of 300 responses were collected, and data were analysed using Partial Least Square Structural Equation Modelling. Findings Shopping motivation, such as efficiency shopping and bargain hunting, negatively influenced webrooming intention. Immediate possession positively influenced webrooming intention. With regard to perceived costs of webrooming, purchase effort and expected price loss negatively influenced webrooming intention. An additional exploratory analysis uncovered the moderating role of efficiency shopping. Originality/value This study provides empirical evidence for the antecedents of webrooming intention and expands the understanding of this emerging yet largely unexplored cross-channel behaviour.

scholarly journals Social capital and SME performance: the moderating role of emotional intelligence

2019 ◽  
Vol 12 (1) ◽  
pp. 79-99 ◽  
Author(s):  
Rosemond Boohene ◽  
Regina Appiah Gyimah ◽  
Martin Boakye Osei
Keyword(s):  
Social Capital ◽  
Emotional Intelligence ◽  
Significant Relationship ◽  
Structural Equation ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Content Type ◽  
The Relationship ◽  
Moderating Role

Purpose Lack of extant studies on the moderating role of emotional intelligence on the relationship between social capital and firm performance necessitated this study. The purpose of this paper is to examine the extent to which emotional intelligence moderates the relationship between social capital and small and medium-scaled enterprises’ (SMEs’) performance. Design/methodology/approach A total of 1,532 SMEs were selected through simple random sampling technique from a population of 5,009 SMEs. Structural equation modelling using AMOS was used to analyse the relationship between the variables. Findings The results revealed that social capital has a positive and significant relationship with emotional intelligence. Moreover, the study also showed that emotional intelligence has a positive and significant relationship with SME performance. Finally, the study found that emotional intelligence enhances the relationship between social capital and SME performance. Practical implications SME owner/managers are advised to enact policies that encourage the establishment of meaningful social networks and also help employees understand their emotions while creating social capital as both would help improve the performance of their firms. Originality/value This paper breaks new ground by identifying emotional intelligence as an enabler of SMEs performance where there is adequate social capital.

scholarly journals The effect of individual factors on user behaviour and the moderating role of trust: an empirical investigation of consumers’ acceptance of electronic banking in the Kurdistan Region of Iraq

2020 ◽  
Vol 6 (1) ◽  
Author(s):  
Yadgar Taha M. Hamakhan
Keyword(s):  
Structural Equation ◽  
Academic Staff ◽  
Individual Factors ◽  
Kurdistan Region ◽  
Electronic Banking ◽  
Online Questionnaire ◽  
User Behaviour ◽  
The Relationship ◽  
Moderating Role

Abstract The popularity of self-service technologies, particularly in the banking industry, more precisely with electronic banking channel services, has undergone a major change as individuals' lifestyles develop. This change has affected individuals’ decisions about accepting any new Information Technology, and Information Communications Technology services that are electronically mediated, for example, E-Banking channel services. This study investigates the effect of Individual Factors on User Behaviour, and the moderating role of Trust in the relationship between Individual Factors, and User Behaviour based on the Unified Theory of Acceptance and Use of Technology. This research proposes a model, with a second-order components research framework. It improves current explanations of the acceptance of electronic banking channel services. Furthermore, this study highlights the role of trust on the acceptance of electronic banking channel services, which is the most crucial consideration in customers’ decisions to accept electronic banking channels services. Thus, trust is the spine of the system in the Kurdistan Region of Iraq. Data were collected using an online questionnaire that received 476 valid responses from academic staff who work at the University of Sulaimani. The model tested data using the Partial Least Squares-Structural Equation Modelling approach. The results show that Individual Factors have a positive effect on User Behaviour. Besides, results show that trust moderates the relationship between Individual Factors and User Behaviour.

Place attachment and brand loyalty: the moderating role of customer experience in the restaurant setting

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael Boadi Nyamekye ◽  
Diyawu Rahman Adam ◽  
Henry Boateng ◽  
John Paul Kosiba
Keyword(s):  
Brand Loyalty ◽  
Place Attachment ◽  
Emotional Response ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Place Dependence ◽  
Identity Based ◽  
Moderating Role

PurposeThe purpose of this study is to ascertain the effects of place attachment on brand loyalty. This study further ascertains whether the effects of emotion-based attachment on brand loyalty are stronger for customers who have a positive experience with a restaurant brand. Additionally, the authors investigate whether emotion-based attachment mediates the relationships between identity-based attachments, place dependence and brand loyalty in the restaurant setting.Design/methodology/approachThe authors administered the questionnaire to customers (diners) of restaurants in Ghana, and they were completed via a paper and pencil/pen approach. The authors tested their hypotheses using structural equation modeling.FindingsThe findings show that identity-based and emotion-based attachment enhances brand loyalty within a restaurant setting. The results also show that place dependence attachment promotes emotional bonding with restaurant brands. The study's findings also show that place dependence attachment does not have a direct and positive significant effect on brand loyalty except when an emotional response is produced.Originality/valuePlace attachment studies in a restaurant setting are rare. This study thus contributes to the place attachment literature in restaurants setting.

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