scholarly journals Analisis Faktor yang Mempengaruhi Continuance Intention pada Penggunaan Mobile Payment dengan Metode Structural Equation Modeling

Author(s):  
Regita Ayu Cahyani Zulaikhah ◽  
Dr. Mudjahidin, ST. MT. ◽  
Andre Parvian Aristio, S.Kom, M.Sc

Saat ini, pengguna mobile payment di Indonesia semakin bertambah dari tahun ke tahun. Hadirnya teknologi yang baru ini menghasilkan perspektif yang berbeda dari laki-laki maupun perempuan. Permasalahan yang ditemukan adalah apakah mobile payment platform berpengaruh pada continuance intention terhadap penggunaan layanan mobile payment berdasarkan model riset yang dibuat oleh Z. Shao, L. Zhang, X. Li dan Y. Guo. Berdasarkan model riset terdapat variabel moderasi gender dan variabel mediasi perceived risk. Penelitian ini bertujuan untuk mendapatkan hubungan struktural pengaruh mobile payment platform terhadap penggunaan mobile payment dengan pertimbangan pengaruh variabel moderasi gender dan variabel mediasi perceived risk berdasarkan model riset, mendapatkan cara peningkatan variabel terukur pada model riset, (mobile payment platform, trust in the platform, gender dan perceived risk) yang bisa mempengaruhi penggunaan mobile payment serta mendapatkan variabel lain dalam model riset yang bisa mempengaruhi penggunaan mobile payment. Metode analisis yang digunakan adalah Structural Equation Modeling (SEM), dimana metode ini cocok untuk menampilkan korelasi dari tiap variabel yang diuji. Dalam pengambilan data, kuesioner diberikan kepada 1000 responden dengan gender yang berbeda. Dari hasil analisis diperoleh faktor-faktor yang mempengaruhi kepercayaan pengguna terhadap continuance intention pada layanan mobile payment di Indonesia secara signifikan, yakni reputation dengan nilai 8,72 pada perempuan dan 4,32 pada laki-laki, security dengan nilai 4,35 pada perempuan dan 2,82 pada laki-laki. Diharapkan dengan adanya penelitian ini dapat membantu perusahaan penyedia layanan mobile payment dalam mengidentifikasi faktor yang dapat dijadikan pertimbangan dalam pengembangan layanan mobile payment di masa mendatang.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Prashant Raman ◽  
Kumar Aashish

PurposeConsumers in India are increasingly using mobile payment systems (MPSs) to make online and offline payments. Digital payment applications are gradually being used as surrogates for cash, checks and plastic money. The motive behind this research is to analyze the different antecedents that impact the users' willingness to continue using the MPS in India.Design/methodology/approachAn extensive study of the literature review supports the creation of a framework that describes the continuance intention of using MPS. Data from a survey of 612 respondents from India were collected to assess the research model. The study used partial least squares (PLS)–structural equation modeling (SEM) technique to empirically validate the framework developed.FindingsThe outcomes of the research suggest that service quality, attitude, effort expectancy and perceived risk act as influencing antecedents of continuance intention to use MPS. Determinants like perceived trust, convenience and social value have no influence on users' continuance intention. SEM analysis has verified the proposed model, which explains 50.7% of the variance of the users' continuance intention of using MPSs.Research limitations/implicationsThe research is built upon cross-sectional data carried out in India. Hence, the outcomes of the study are limited to this region only.Practical implicationsEngaging with the consumers for a long time and enabling their continuance usage are extremely important for firms offering mobile payment services. The managerial implications provide insights into the different ways to capture new business opportunities to the firms rendering mobile payment services in the wake of changing consumer behavior.Originality/valueThis research tries to analyze users' continuance intention to use MPS in India. Although many research studies have investigated the willingness of the individuals to adopt novel technology in different frameworks, there are hardly any empirical studies carried out to analyze the antecedents of users' continuance intention to use MPSs.


Author(s):  
Hoang Thien Van ◽  
Vo Anh Tien ◽  
Huynh Cong Danh ◽  
Hoang-Sy Nguyen

<span>Due to the abundance of internet and e-commerce (electronic commerce), an excessive amount of data has been generated causing an overload of information to the current network infrastructure. As an attempt to solve this problem, there is a shift to mobile payment in the field of E-commerce. Thus, it is essential to study the adoption level of such service for global markets in general and the Vietnamese market in specific. In this paper, we study the consumers' attitude toward mobile payment, investigated with the theory of planned behavior (TPB) from three perspectives, namely the consumer innovativeness, perceived benefit, and perceived risk. Accordingly, there are six hypotheses proposed to study the consumers' attitude toward the service. Thanks to the structural equation modeling (SEM) method, a population of 250 Vietnamese mobile payment users was analyzed to confirm five out of the six hypotheses. It is drawn that the attitude toward the service is correlated positively with the innovativeness and the perceived benefit, while being correlated negatively with the perceived risk. Besides, the resulted model can elucidate approximately 49% the consumers' intention to reuse the mobile payment service.</span>


Author(s):  
Isnaeni Agustin Widhiaswara ◽  
Harry Soesanto

This study aims to analyze the effect of perceived usefulness, perceived of ease of use, perceived risk , trust and purchasing decisions for GoFood in the city of Semarang. Respondents in this study are consumers who make food purchases through GoFood. Data collected through Google Form containing questionnaires filled out by 125 respondents. The analytical method used is Structural Equation Modeling (SEM) analysis carried out with the AMOS program. The results of hypothesis testing with SEM show that: 1. Perceived usefulness has a significant effect on trust, 2. Perceived of ease of use has a significant effect on trust, 3. Perceived risk has a significant effect on trust, 4. Trust has a significant effect on purchasing decisions, 5. Perceived usefulness has a significant effect on purchasing decisions, 6. Perceived of ease of use has a significant effect on purchasing desicion, 7. Perceived risk has a significant effect on purchasing decisions.


2019 ◽  
Vol 3 (2) ◽  
pp. 94
Author(s):  
Sulaiman Sulaiman ◽  
Zainal Abidin ◽  
Suharno Suharno

Tujuan penelitian ini mengetahui pengaruh behavioral intention (BI) terhadap transportasi online grab bike dengan menggunakan variabel trust, perceived ease of use (PEOU), perceived risk (PR) dan perceived usefulness (PU). Sebanyak 161 orang menjadi responden dalam penelitian ini dengan cara mengisi kuesioner. Data yang diperoleh kemudian dianalisis menggunakan alat analisis Structural Equation Modeling (SEM) dengan menggunakan software analysis of moment structure (AMOS). Setelah dilakukan penelitian diperoleh hasil bahwa PR berpengaruh signifikan terhadap trust, PEOU  berpengaruh signifikan terhadap trust, PU berpengaruh signifikan terhadap trust. Begitu pula pengaruh PR signifikan terhadap behavioral intention, PEOU, PU signifikan terhadap behavioral intention, serta trust signifikan terhadap behavioral intention.


2020 ◽  
Vol 4 (3) ◽  
pp. 29
Author(s):  
Edrick Heriyanto ◽  
Eko Harry Susanto

The purpose of this study is to examine the influence of perceived quality toward customer loyalty which is mediated by perceived risk and customer trust for PT. XYZ that engaged in chemistry. There are four variables perceived quality as the independent variable, customer loyalty as the dependent variable, and perceived risk and customer trust as mediating variable. The sample was determined by purposive sampling method, the questionnaire was well-collected and was used in data processing using the Structural Equation Modeling (SEM) method with Smart PLS 3.0 program. This analysis was conducted on 115 respondents as customer of PT. XYZ. Based on the result of the study, it was found that perceived quality, perceived risk, and customer trust have influence towards customer loyalty, perceived quality have influence towards perceived risk and customer trust, perceived quality had an indirect effect on customer loyalty via perceived risk and customer trust.


2020 ◽  
Vol 2020 ◽  
pp. 1-22
Author(s):  
Yikai Liang ◽  
Guijie Zhang ◽  
Feng Xu ◽  
Weijie Wang

Recently, IoV-based services and vehicles have come to the forefront as part of the growing market for the automobile industry. Since IoV-based services and vehicles were introduced, they have been expected to grow rapidly. However, contrary to optimistic expectations for future market growth, the IoV-based services and vehicles market has appeared to hit a roadblock and remains at an early market stage. Therefore, research of the determinants leading to consumers’ intention to accept and purchase IoV-based services and vehicles is significant for either academics or practitioners. Drawing upon the extended unified theory of acceptance and use of technology acceptance model (UTAUT2), the perceived risk theory, and the initial trust model, we developed an integrated conceptual model and explored what and how various determinant antecedent conditions fit together on consumer intention to accept IoV-based services and vehicles. The proposed model and hypotheses were assessed by both symmetric (partial least square structural equation modeling, PLS-SEM) and asymmetric (fsQCA) approaches using online survey datasets with 362 Chinese consumers. The findings suggest that PLS-SEM and fsQCA are complementary analytical techniques providing comparable results. PLS-SEM results indicate that performance expectancy, price value, habit, and initial trust have significant effects on behavioral intention to accept IoV services. Despite other determinants, e.g., effort expectancy, social influence, facilitating conditions, hedonic motivation, and perceived risk, have no significant effect. FsQCA results reveal twelve different configurations of determinants resulting in a high level of behavioral intention to accept IoV services, and eight causal paths equifinally leading to the negation of behavioral intention to accept IoV services. These findings suggest that several conditions that were not significant in PLS-SEM are sufficient conditions when combined with other conditions. This study enriches relevant research studies on IoV-based services acceptance and provides relevant insights and marketing suggestions for incentivizing consumers to accept the IoV-based services.


2019 ◽  
Vol 19 (1) ◽  
pp. 45
Author(s):  
Rangga Maulid Mahardika ◽  
Harsini Soetomo

<p><strong>Abstra</strong><strong>k</strong></p><p><strong> </strong></p><p><strong>Tujuan –</strong>Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari self efficacyterhadap mobile banking adoption melalui perceived risk, perceived ease of use,perceived usefulness dan behavioural intention.</p><p><strong>Desain/Metodologi/ Pendekatan – </strong>Rancangan penelitian ini dilakukandengan menggunakan rancangan penelitian uji hipotesis (hypotheis testing). Unitanalisis yang digunakan dalam metode penelitian ini adalah pengguna Mobilebanking yang aktif menggunakan dalam 3 bulan terakhir, dan penelitian inimenggunakan data cross-sectional dan teknik sampling yang digunakan adalahpurposive sampling. Structural Equation Modeling (SEM) digunakan untuk mengujihipotesis dalam penelitian ini.</p><p><strong>Temuan - </strong>Hasil penelitian ini menunjukan bahwa (1) Selfefficacy tidak memiliki pengaruh negatif yang signifikan terhadap perceived risk, Self Efficay memiliki pengaruh positif terhadap perceived ease of use dan perceived usefulness dalam penggunaan mobile banking, (2) Perceived ease of use memiliki pengaruh positif terhadap perceived usefulness, Perceived ease of use memiliki pengaruh positif terhadap Intention to Adoption Mobile Banking (3) Perceived risk tidak memiliki pengaruh negatif yang signifikan terhadap intention to adoption mobile banking, (4) Perceived ease of use dan perceived usefulness memiliki pengaruh positif terhadap intention to adoption mobile banking, (5) Perceived usefulness tidak memiliki pengaruh positif yang signifikan terhadap adoption mobile banking, dan (6) Intention to adoption mobile banking memiliki pengaruh positif terhadap adoption mobile banking.</p><p><em> </em></p><p><strong><em>Abstract</em></strong></p><p><strong><em>Purpose </em></strong><em>–</em><em>The purpose of this study is to </em><em>analyze</em><em> the </em><em>effect of self eficacy on mobile adoption through percieved risk, percieved ease of use, percieved usefulness and behavioral intention</em><em></em></p><p><strong><em>Des</em></strong><strong><em>ign</em></strong><strong><em>/Met</em></strong><strong><em>hodology</em></strong><strong><em>/</em></strong><strong><em>Approach – </em></strong><em>Using 210 respondents of active mobile banking users in last 3 months, hypotheses were tested with Structural Equation Modeling by AMOS</em></p><p><strong><em>Findings</em></strong><em> - </em><em>The results showed a positive influence between reflected appraisal of self, self image congruency and cafe quality of cafes toward the electric keyword from word of mouth, while on the conspicuous value and price fairness of does not affect the electronic word-of-mouth. There are several managerial implications that can influence consumers to deliver eWOM by taking more attention to self-relevant value and cafe-relevant value.</em></p><p> </p>


2019 ◽  
Vol 3 (1) ◽  
pp. 60
Author(s):  
Aglis Andhita Hatmawan

<p>Penelitian ini bertujan untuk melakukan analisis pengaruh persepsi kemudahan dan referensi kelompok dalam niat menggunakan M payment dengan gender sebagai variabel moderasi. Data dianalisis menggunakan Structural Equation Modeling (SEM) pada 186 responden. Temuan dalam penelitian ini adalah bahwa niat menggunakan M paymen di pengaruhi oleh persepsi kemudahan dan referensi kelompok. Hasil penelitian ini juga mengidentifikasi dua model yang berbeda dalam penggunaan M payment. Yang mana pria lebih ddidominasi oleh kemudahan didalam penggunaan layanan dibandingkan wanita, sedangkan pada wanita didominasi oleh referensi kelompok dalam penggunaan M payment<br />Kata Kunci: Kata Kunci : Mobile Payment, Gender, TAM</p>


Indonesia is one country that has implemented several electronic payment, including storing and using electronic money. In Indonesia many products that dikelurkan electronic money banks and private parties. Examples of some mobile payment products in Indonesia is Ovo, Doku, Gopay and more as products are developed from large companies in Indonesia. This study was to determine the factors that affect the adoption of the use of electronic money in Indonesia as an alternative means of payment. Respondents Data obtained from filling the form online at Google form, which links its spread through social media such as Facebook, Twitter, and online forums. The target respondents are people who never used a mobile payment. Data were analyzed using multivariate technique structural equation modeling (SEM) using software LISREL 8. Results of data processing shows that the factors that affect the acceptance of mobile payment is electronic wordof-mouth (e-WOM), trust, perceived risk and perceived ease of use.


2017 ◽  
Vol 7 (4) ◽  
pp. 39-51
Author(s):  
Pranay Verma ◽  
Anil Kumar Sharma

This study investigates how assortment satisfaction is predicted for purchase of online footwear and its consequences. This research is interplay of product display, customer loyalty, perceived risk and price comparison to ascertain their relationships. It examines the association between intrinsic cues and assortment satisfaction. This article also probes the well-established relationship between satisfaction and loyalty by way of assortment satisfaction and customer loyalty. The impact of product display, customer loyalty and price comparison on assortment satisfaction has been empirically verified by exploratory factor analysis and tested by structural equation modeling. The findings prove that price comparison is the most important factor influencing assortment satisfaction. Assortment satisfaction leads to customer loyalty. The authors develop a model that jointly optimizes assortment satisfaction for product display and price comparison and builds customer loyalty.


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