scholarly journals Representasi Perdamaian dan Harmoni: Analisis Semiotika pada Iklan YouTube

2021 ◽  
Vol 7 (2) ◽  
pp. 125-140
Author(s):  
Achmad Jamil ◽  
Rizki Briandana ◽  
Rustono Farady Marta ◽  
Yessi Mareta Andari Putri
Keyword(s):  
Roland Barthes ◽  
New Delhi

Penelitian ini bertujuan untuk menganalisis representasi perdamaian dalam iklan Coca-Cola edisi Small Word Machines-Bringing India and Pakistan Together yang dipublikasikan di media YouTube pada 19 Mei 2013. Konsep ideologi dalam iklan mengacu pada konsep bahwa ideologi merupakan suatu bentuk gambaran ideal yang bertujuan untuk menarik perhatian melalui teks sebagai produk media massa. Peneliti menggunakan metode kualitatif dengan analisis semiotika Roland Barthes. Iklan dianalisis melalui konsep denotasi, konotasi, dan mitos Roland Barthes. Hasil penelitian menyimpulkan iklan Coca-Cola edisi “Coca-Cola Small Word Machines- Bringing India and Pakistan Together” mempunyai ideologi atau misi perdamaian untuk warga India dan Pakistan melalui sebuah iklan, namun terlihat jelas dari penggambaran perdamaian yang ditunjukan bahwa perusahaan Coca-Cola terlihat ingin memanfaatkan konflik horizontal antara India dan Pakistan sebagai upaya untuk meningkatkan bisnis Coca-Cola yang secara tidak langsung akan meningkatkan nilai jual produk minuman Coca-Cola di kedua negara tersebut dengan kampanyenya “Open Happines” khususnya di New Delhi, India.. Penelitian ini menyimpulkan bahwa representasi perdamaian dalam pembuatan iklan tidak hanya semata-mata untuk menyatukan warga India dan Pakistan, melainkan adanya kepentingan kapitalisme atau  keuntungan bisnis bagi perusahaan Coca-Cola.

scholarly journals The Myth of Masculinity in L'men Gain Mass Advertising

2019 ◽  
Vol 8 (2) ◽  
pp. 1
Author(s):  
Feb Rudi Akbar ◽  
Raudlatul Jannah
Keyword(s):  
Qualitative Research ◽  
Roland Barthes ◽  
New Delhi ◽  
Visual Methods ◽  
Semiotic Analysis ◽  
Sage Publication ◽  
Publishing Group ◽  
Body Shapes ◽  
Minority Ethnic

The purpose of this study is to identify L-Men Ads critically through representations of five actors. It is done to dismantle the process of forming male masculinity images in L-Men advertisements through visual methods with the syntagmatic approach of Roland Barthes. Roland Barthes's semiotic analysis is used to find patterns and intrinsic elements of the masculinity that are built into advertising. The myths of masculine men are depicted by certain types of sports, accessories, hairstyles, clothing, clothing colors, handsome faces, muscular body shapes, fancy place settings, and sexy women. The characters that are considered masculine are man with a muscular body, a man whose sportsmanship, man as new warriors, and man as a hero. L'Men Gain Mass wants to create pseudo masculinity by incorporating ideological values ​​that blend with images, fantasies, and dreams. These values ​​have been built successfully through the role of Copy Writer, and Visualizer in packaging L'men Gain Mass products, which are then well communicated and mixed with consumerism ideology. The commodification of L'men Gain Mass milk has succeeded in building an image of male masculinity on dexterity, handsome face, and favored by women who are then internalized into the product.  Keywords: Masculine Myth, Product Advertising, Ideology, intrinsic pattern Referensi: Barthes, R. 2012. Elemen-Elemen Semiologi. Yogyakarta: Jalasutra. Bungin,  B.  2006. Sosiologi  Komunikasi:  Teori,  Paradigma,  dan  Diskursus Ibrahim & Akhmad. 2014. Komunikasi Dan Komodifikasi: Mengkaji Media Dan Budaya Dalam Dinamika Globalisasi. Jakarta: Yayasan Pustaka Obor Indonesia. Liliweri, Alo. 2007. Makna Budaya dalam Komunikasi antar Budaya. Yogyakarta: Pt Lkis Pelangi Aksara. Marvasti, A. B. 2004. Qualitative  Research  in  Sociology.  London,  Thousand Oaks, New Delhi: Sage Publication. Poloma, M. M. 2004. Sosiologi Kontemporer. Jakarta: CV Rajawali. Sabur,A. 2004.  Semiotika  Komunikasi. Bandung: Remaja Rosda Karya. Sobur, A. 2001. Analisis  Teks  Media (Suatu  Pengantar  untuk  Analisis Wacana, Analisis Semiotik, dan Analisis Framing). Jakarta: Rosda. Yenne, Bill. 2002. Seri Sekilas Mengetahui, 100 Peristiwa yang Berpengaruh di dalam Sejarah Dunia. Batam: Karisma Publishing Group. Zoest, V. A.1996. Serba-Serbi Semiotika. Jakarta: Gramedia Pustaka Utama. April, DR. 2005. Iklan dan budaya populer. Pembentukan Identitas Idiologi Kecantikan Perempuan Oleh Iklan. Jurnal Ilmu Komunikasi. 1(2). UAJY. Cinthia, PS. 2014. Maskulinitas di majalah laki-laki: Studi semiotika terhadap rubrik rupa di majalah Men’s Health Indonesia. Jurnal Ilmu Komunikasi. 2(2). Universitas Kristen Petra. Surabaya. Demartoto, Argyo. 2010. Konsep maskulinitas dari jaman ke jaman dan citranya dalam media. Jurnal Jurusan Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik UNS. Surakarta Malau, RM.2011. Sosok etnis-etnis minoritas dalam iklan (Figure of Minority Ethnic in Advertising). Jurnal Ilmu Komunikasi. 3(1). Universitas Semarang. Semarang. Nuraini. A, Maktukhah I. 2015. Pengaruh Celebrity Endoser Dan Kualitas Produk Terhadap Keputusan Pembelian Melalui Cintra Merek Pada Kosmetik Warda Di Kota Semarang. Jurnal Management. Fakultas Ekonomi, Universitas Negeri Semarang. Semarang. Surajiyo. 2011. Perempuan Sebagai Model Iklan Komersial Dalam Perspektif Filsafat Moral. Jurnal Ilmu dan Desain. Universitas Indraprasta PGRI. Jakarta. Rivano,   M.   2006.   Analisis   Perilaku   Konsumen   Susu   L-Men.   Skripsi. Bogor:  Departemen   Ilmu-Ilmu   Sosial   Ekonomi   Pertanian,   Fakultas   Pertanian Institut Pertanian Bogor. Widiyaningrum, W. 2014. Pemaknaan Maskuinitas dalam Iklan Produk Kosmetik untuk Laki-Laki. Skripsi. Semarang: Fakultas Ilmu Sosial dan Politik Universitas Diponegoro. Anshori, F. 2014. Maskulinitas dalam Iklan Televisi (Analisis Semiotika Iklan Extra Joss Blend Bukan PHP Versi “Verrel Bramasta” Menurut Roland Barthes). Skripsi. Yogyakarta: Fakultas Sosial dan Humaniora Univesitas Islam Negeri Sunan Kalijaga. Krisnawati, L. 2012. Analisis Wacana Iklan Kesehatan pada Majalah Femme Actuelle dengan Pendekatan Mikro dan Makrostruktural. Skripsi. Yogyakarta: Program Studi Bahasa Prancis Universitas negeri Yogyakarta. Damayanti, D. 2013. Konstruksi Kecantikan dalam Iklan Pond’s Flawless White 7 Days to Love. Skripsi. Jember: Fakultas Ilmu Sosial Dan Politik Universitas Jember.  Akhyadi, F. 2008. Analisis Tingkat Kepuasan Konsumen Susu L’men. Bogor. Fakultas Ekonomi Dan Managemen. ITB https: atau  atau www.nutrimart.co.id atau about-us. Diakses pada tanggal 11-10-2016 Situs L-Men. www.L-Men.com. Di akses pada tanggal (24 februari 2017).    

TO STUDY THE ETIOPATHOLOGICAL SPECTRUM OF ADULT PATIENTS WITH PANCYTOPENIA

2020 ◽  
Vol 4 (10) ◽  
Author(s):  
Harimohan Garg ◽  
Haritej Anand Khirawari ◽  
Sona Priyadarshi
Keyword(s):  
Acute Leukemia ◽  
Aplastic Anemia ◽  
Indian Subcontinent ◽  
Megaloblastic Anemia ◽  
Anaplastic Carcinoma ◽  
Adult Patients ◽  
Research Centre ◽  
New Delhi ◽  
Nutritional Anemia ◽  
Male Preponderance

Background: Pancytopenia is diagnosed when there is a reduction in all three hematopoietic cell lines. Till date there is limited number of studies on the frequency of various causes of pancytopenia. Of these some have been reported from the Indian subcontinent. There appears to be a changing spectrum of pancytopenia over the past two decades. The objective was to study the etiopathological spectrum of adult patients with pancytopenia over a period of one and half year. Methods: The Prospective and retrospective observational study was conducted in the Department of Family Medicine, Batra Hospital and Medical Research Centre, New Delhi.  A total of 120 Patients were included in the study. All patients gave their consent to take part in the study and were subjected to a questionnaire regarding symptoms, past relevant history, lifestyle and detailed clinical examination and investigations as mentioned in materials and methods. Results: Six broad diagnostic groups could be identified in adults with pancytopenia. Megaloblastic anemia (D1) was the largest group comprising 57.5% of all patients. 11.7% of patients with pancytopenia were diagnosed as Aplastic anemia (D2).11.7% of patients with pancytopenia were diagnosed as leukemia/lymphoma (D3) such as lymphoma (1), metastatic anaplastic carcinoma (1), acute leukemia (11), and metastatic gastric carcinoma (1). 15% of patients with pancytopenia were diagnosed with infections (D4) such as complicated malaria cases (7), HIV (5), disseminated tuberculosis (4), viral (2). We also encountered (D5) 0.8% was Myelophthisis/Storage disorder as myelodysplastic syndrome (1) and 3.3% were other (D6) as reactive marrow (4). Conclusion: Pancytopenia is not a disease itself. It is a hematological feature of varying etiology with slight male preponderance. Megaloblastic anemia along with mixed nutritional anemia is leading cause of pancytopenia in India followed by infections being second and aplastic anemia and acute leukemia being third common causes. Keyword: Pancytopenia, Megaloblastic anemia, Nutritional anemia.

Formative Influences

2018 ◽  
Author(s):  
Hilary Radner ◽  
Alistair Fox
Keyword(s):  
Michel Foucault ◽  
Roland Barthes ◽  
Film Analysis ◽  
The 1960S ◽  
Christian Metz ◽  
The Way

In this section of the interview, Bellour describes how he began to engage in film analysis in the 1960s, beginning with a sequence from Alfred Hitchcock’s The Birds, with the aim of establishing the way it worked as a “text.” He proceeds to describe his personal encounters with major figures like Roland Barthes, Claude Lévi-Strauss, Michel Foucault, and his friendship with Christian Metz, suggesting how his interchanges with them helped to shape his own thinking, and how it diverged from theirs.

Roland Barthes in Harmony: the writing of Utopia

Paragraph ◽  
1988 ◽  
Vol 11 (2) ◽  
pp. 127-142 ◽  
Author(s):  
Diana Knight
Keyword(s):  
Roland Barthes

Notes on Loving a Mourner (with Roland Barthes and Others)

Paragraph ◽  
2017 ◽  
Vol 40 (2) ◽  
pp. 211-227
Author(s):  
Matt Phillips
Keyword(s):  
Sigmund Freud ◽  
Ethics Of Care ◽  
Roland Barthes ◽  
Melanie Klein ◽  
Personal Observation ◽  
Late Work ◽  
Point Of Departure

This essay examines the place of love in grief, staging a relation between a mourner and her lover. Taking as its point of departure Freud's observation that mourning leads to a ‘loss of the capacity to love’, it considers the effects bereavement might have on the bereaved's relations with those that love them, and the possibilities, pitfalls and ethics of care in such a context. This is explored largely through a reading of Roland Barthes's late work (both as a writer of grief and a theorist of love), as well as ideas drawn from Sigmund Freud, Melanie Klein, Sara Ahmed, Hamlet and personal observation. Love and care are thought through alongside notions of ‘tact’, ‘benevolence’ and ‘parrying against reduction’ in late Barthes.

Application of Stem Cell Technology for Coronary Artery Disease at the All India Institute of Medical Sciences, New Delhi, India

2007 ◽  
Vol 10 (3) ◽  
pp. E231-E234 ◽  
Author(s):  
Balram Airan ◽  
Sachin Talwar ◽  
Shiv Choudhary ◽  
Akshay Bisoi ◽  
Ujjwal Chowdhury ◽  
...  
Keyword(s):  
Coronary Artery Disease ◽  
Stem Cell ◽  
Coronary Artery ◽  
India Institute ◽  
New Delhi ◽  
Medical Sciences ◽  
Stem Cell Technology ◽  
Cell Technology ◽  
Artery Disease
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