RURAL WOMEN’S EXPERIENCE OF LEISURE IN A GENDERED WORLD: A SOUTH ASIAN PERSPECTIVE

Purpose of the Study: The main objective of this paper was to synthesize and analysing the existing knowledge to evaluate the effect of public space on women’s leisure. Another major objective was to check the role of gender in determining leisure activities and opportunities for rural women. The current study focuses on South Asian rural women concerning Pakistani society. Methodology: For the present study, the researchers analysed and reviewed articles from different databases like Google Scholar, Taylor, and Francis, Springer, and Sage publication journals from 2000 to 2020. Principal Findings: After reviewing the various studies conducted in the 21st century, the results showed that most rural women are not allowed to do leisure in public space, and they have few opportunities to do it inside the boundary of the household. The public space is used predominantly by males for their leisure. Family pressure and patriarchal social norms also hampered women’s desire to claim public space for leisure activities. Application of the Study: This study concluded that the leisure opportunities for rural women are less as compared to their counterparts. Public space is vital and plays a pivotal role in shaping and determining leisure activities for both genders. This study also raised certain questions which are thought-provoking and can be crucial for future investigation. Novelty/Originality: this study is a unique effort to discuss rural women’s leisure from a South Asian Perspective. It also gives insight with the support of most recent data regarding rural women’s leisure and its relationship with the social structure of society.

Book review: Zarina Bhatty, From Purdah to Piccadilly: A Muslim Woman’s Struggle for Identity

Zarina Bhatty, From Purdah to Piccadilly: A Muslim Woman’s Struggle for Identity. New Delhi: SAGE Publication, 2016, 196 pages, ₹595 (Paperback), ISBN: 9789352806652.

Book review: Deepak Mehta and Rahul Roy (Eds.), Violence and the Quest for Justice in South Asia

Deepak Mehta and Rahul Roy (Eds.), Violence and the Quest for Justice in South Asia. New Delhi: SAGE Publication (Yoda Press), 2018, 364 pp., ₹895 (hardback). ISBN: 978-93-528-0653-9.

Perkembangan kognitif dalam Islam dan model bioekologi urie bronfenbrenner untuk hidup di era revolusi 4.0

Human development is influenced by many factors so that each stage requires different treatments in order to become fully human. This study aims to describe the human development of the bioecological model and be related to the concept of human development in Islam. The method used is a literature review, by reviewing a number of scientific articles published from 2010 - 2020. Articles obtained from a number of indexed journals such as Google Scholar, Copernicus, Scopus Elsevier, Sage publication and other indexes. The results showed that there were five (5) stages of human development in the bioecological model including microsystems, mesosystems, ecosystems, macrosystems, and chronosystems. There are nine (9) stages of human development in an Islamic perspective ranging from 0 years to 80 years and above. In life in the era of industrial revolution 4.0 there are several points that become basic principles such as flexibility, efficiency, digitalization, decentralization, and individualization of needs. The conclusion of this research is that for every child development, it cannot be carried out directly with the pattern of the industrial revolution 4.0, each stage requires a different treatment so that the pattern of life in accordance with the Islamic religious guidance without lagging with the current of globalization. Perkembangan manusia dipengaruhi oleh banyak faktor sehingga setiap tahap membutuhkan perlakuan yang berbeda agar dapat menjadi manusia seutuhnya. Penelitian ini bertujuan untuk mendeskripsikan perkembangan manusia model bioekologi dan dihubungkan dengan konsep perkembangan manusia dalam islam. Metode yang dilakukan adalah literature review, dengan merivew sejumlah artikel ilmiah yang terbit sejak tahun 2010 – 2020. Artikel diperoleh dari sejumlah jurnal terindeks seperti google scholar, copernius, scopus Elsevier, Sage publication dan indeks lain. Hasil penelitian menunjukkan bahwa ada lima (5) meliputi mikrosistem, mesosistem, eksosistem, makrosistem dan kronosistem. Terdapat Sembilan (9) tahapan perkembangan manusia mulai dari 0 th hingga 80 th ke atas. Dalam kehidupan di era revolusi industri 4.0 ada beberapa poin yang menjadi prinsip dasar yaitu fleksibilitas, efisiensi, digitalisasi, desentralisasi dan individualisasi kebutuhan. Kesimpulan dari penelitian ini adalah pada setiap perkembangan anak, tidak bisa langsung dijalankan dengan pola revolusi industri 4.0, setiap tahapan memerlukan perlakukan yang berbeda agar pola kehidupan sesuai dengan tuntuan agama Islam tanpa tertinggal dengan arus globalisasi.

The Myth of Masculinity in L'men Gain Mass Advertising

The purpose of this study is to identify L-Men Ads critically through representations of five actors. It is done to dismantle the process of forming male masculinity images in L-Men advertisements through visual methods with the syntagmatic approach of Roland Barthes. Roland Barthes's semiotic analysis is used to find patterns and intrinsic elements of the masculinity that are built into advertising. The myths of masculine men are depicted by certain types of sports, accessories, hairstyles, clothing, clothing colors, handsome faces, muscular body shapes, fancy place settings, and sexy women. The characters that are considered masculine are man with a muscular body, a man whose sportsmanship, man as new warriors, and man as a hero. L'Men Gain Mass wants to create pseudo masculinity by incorporating ideological values ​​that blend with images, fantasies, and dreams. These values ​​have been built successfully through the role of Copy Writer, and Visualizer in packaging L'men Gain Mass products, which are then well communicated and mixed with consumerism ideology. The commodification of L'men Gain Mass milk has succeeded in building an image of male masculinity on dexterity, handsome face, and favored by women who are then internalized into the product. Keywords: Masculine Myth, Product Advertising, Ideology, intrinsic pattern Referensi: Barthes, R. 2012. Elemen-Elemen Semiologi. Yogyakarta: Jalasutra. Bungin, B. 2006. Sosiologi Komunikasi: Teori, Paradigma, dan Diskursus Ibrahim & Akhmad. 2014. Komunikasi Dan Komodifikasi: Mengkaji Media Dan Budaya Dalam Dinamika Globalisasi. Jakarta: Yayasan Pustaka Obor Indonesia. Liliweri, Alo. 2007. Makna Budaya dalam Komunikasi antar Budaya. Yogyakarta: Pt Lkis Pelangi Aksara. Marvasti, A. B. 2004. Qualitative Research in Sociology. London, Thousand Oaks, New Delhi: Sage Publication. Poloma, M. M. 2004. Sosiologi Kontemporer. Jakarta: CV Rajawali. Sabur,A. 2004. Semiotika Komunikasi. Bandung: Remaja Rosda Karya. Sobur, A. 2001. Analisis Teks Media (Suatu Pengantar untuk Analisis Wacana, Analisis Semiotik, dan Analisis Framing). Jakarta: Rosda. Yenne, Bill. 2002. Seri Sekilas Mengetahui, 100 Peristiwa yang Berpengaruh di dalam Sejarah Dunia. Batam: Karisma Publishing Group. Zoest, V. A.1996. Serba-Serbi Semiotika. Jakarta: Gramedia Pustaka Utama. April, DR. 2005. Iklan dan budaya populer. Pembentukan Identitas Idiologi Kecantikan Perempuan Oleh Iklan. Jurnal Ilmu Komunikasi. 1(2). UAJY. Cinthia, PS. 2014. Maskulinitas di majalah laki-laki: Studi semiotika terhadap rubrik rupa di majalah Men’s Health Indonesia. Jurnal Ilmu Komunikasi. 2(2). Universitas Kristen Petra. Surabaya. Demartoto, Argyo. 2010. Konsep maskulinitas dari jaman ke jaman dan citranya dalam media. Jurnal Jurusan Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik UNS. Surakarta Malau, RM.2011. Sosok etnis-etnis minoritas dalam iklan (Figure of Minority Ethnic in Advertising). Jurnal Ilmu Komunikasi. 3(1). Universitas Semarang. Semarang. Nuraini. A, Maktukhah I. 2015. Pengaruh Celebrity Endoser Dan Kualitas Produk Terhadap Keputusan Pembelian Melalui Cintra Merek Pada Kosmetik Warda Di Kota Semarang. Jurnal Management. Fakultas Ekonomi, Universitas Negeri Semarang. Semarang. Surajiyo. 2011. Perempuan Sebagai Model Iklan Komersial Dalam Perspektif Filsafat Moral. Jurnal Ilmu dan Desain. Universitas Indraprasta PGRI. Jakarta. Rivano, M. 2006. Analisis Perilaku Konsumen Susu L-Men. Skripsi. Bogor: Departemen Ilmu-Ilmu Sosial Ekonomi Pertanian, Fakultas Pertanian Institut Pertanian Bogor. Widiyaningrum, W. 2014. Pemaknaan Maskuinitas dalam Iklan Produk Kosmetik untuk Laki-Laki. Skripsi. Semarang: Fakultas Ilmu Sosial dan Politik Universitas Diponegoro. Anshori, F. 2014. Maskulinitas dalam Iklan Televisi (Analisis Semiotika Iklan Extra Joss Blend Bukan PHP Versi “Verrel Bramasta” Menurut Roland Barthes). Skripsi. Yogyakarta: Fakultas Sosial dan Humaniora Univesitas Islam Negeri Sunan Kalijaga. Krisnawati, L. 2012. Analisis Wacana Iklan Kesehatan pada Majalah Femme Actuelle dengan Pendekatan Mikro dan Makrostruktural. Skripsi. Yogyakarta: Program Studi Bahasa Prancis Universitas negeri Yogyakarta. Damayanti, D. 2013. Konstruksi Kecantikan dalam Iklan Pond’s Flawless White 7 Days to Love. Skripsi. Jember: Fakultas Ilmu Sosial Dan Politik Universitas Jember. Akhyadi, F. 2008. Analisis Tingkat Kepuasan Konsumen Susu L’men. Bogor. Fakultas Ekonomi Dan Managemen. ITB https: atau atau www.nutrimart.co.id atau about-us. Diakses pada tanggal 11-10-2016 Situs L-Men. www.L-Men.com. Di akses pada tanggal (24 februari 2017).

Peran Media Sosial Dalam Upaya Promosi Kesehatan: Tinjauan Literatur

Kebutuhan informasi kesehatan yang akurat dan terkini semakin dibutuhkan seiring perkembangan teknologi informasi. Media sosial telah menunjukkan perannya dalam upaya promosi kesehatan di dunia. Untuk itu penelitian ini bertujuan untuk menjawab 1) urgensi pemanfaatan media sosial dalam bidang promosi kesehatan 2) Jenis media sosial yang digunakan dan kelemahannya 3) peran profesional bidang kesehatan melakukan promosi kesehatan berbasis media sosial. Penelurusan jurnal internasional dengan mesin pencarian 1) google scholar 2) since dirrect 3) sage publication 4) elsevier publication. Dari menelusuri 100 jurnal publikasi internasional, 85 jurnal yang relevan dengan topik yang dikelompokan menjadi 35 jurnal pemanfaatan media sosial, 33 jurnal karakteristik media sosial yang digunakan serta kelemahannya dan 17 jurnal peran profesional kesehatan dalam melakukan promosi kesehatan berbasis media sosial. Hasil Penelusuran mengungkapkan media sosial berkontibusi positif terhadap upaya promosi kesehatan, namun beberapa kelemahan antara lain: kurangnya penjangkauan terhadap audien pasif, informasi palsu dan tidak akurat, kurangnya interaksi dengan audien, keterbatasan kemampuan profesional kesehatan memanfaatkan media sosial sehingga tidak menjamin keberlanjutan program. Profesional bidang kesehatan perlu merancang model promosi kesehatan berbasis media sosial dengan mengintegrasikan media sosial dengan strategi promosi kesehatan serta strategi komunikasi kesehatan.

Holistic approach to understanding behaviour of 5-12 year olds in a social environment

The primary purpose of this study was to become acquainted with theoretical background of the investigations of the phenomenon “self-regulation”. It was done by analysing various sources of information, receiving cues from SAGE publication data bases (after 1990). The idea of analyses was assumed by taking into consideration D.Lieģeniece’s (1997, 1999) elaborated model “Holistic approach to education of a 5-7 year old child”. Holistic approach model identifies child’s self-regulation as a construct influenced by a whole personality: cognitive processes, emotionality, volitional sphere, needs, motives etc. This work is reviewed as research on characteristics of children’s self-regulation as a point of children’s school-related competence across the preschool and elementary school. In the current study three aspects are considered, influencing self-regulation ability (1) emotionrelated self-regulation ability (2) cognitive competence (3) situation knowledge and social skills. Research suggests taking into consideration dynamic influences among intrinsic factors causing children’s behaviour.