Behavioral Intention on Tourism Experience of a Staged and Mediation Effect of Satisfaction: Case Study Focusing on Visitors’ Experience of Minsokchon (Korean Traditional Village)

2021 ◽  
Vol 33 (9) ◽  
pp. 5-25
Author(s):  
So-Youn Ahn ◽  
Hany Kim

2019 ◽  
Vol 40 ◽  
pp. 39-49

Authenticity in tourism has now been for many years a particular challenge for professionals in tourism studies. The concept itself is rather vague, but also useful in analysing the supply of selected tourist destinations. The focus of the paper is on the analysis of the elements of authenticity in the selected protected area of nature in Slovenia. As a case study, we chose the Škocjanski zatok Nature reserve, an urban wetland in the immediate vicinity of Koper. The restored and renatured area acts as green oasis and successfully defies various pressures on this sensitive environment already twenty years after its formal establishment. After conducting a field research and interviews with key stakeholders, we find out that the understanding of authenticity is important in order to preserve the biodiversity of the Škocjanski zatok Nature reserve and, consequently, its uniqueness (in the context of tourism development). This should also be the main guideline, and challenge at the same time, for the management in creating an adequate tourist offer.



2018 ◽  
Vol 10 (9) ◽  
pp. 3215 ◽  
Author(s):  
Pasquale Del Vecchio ◽  
Gioconda Mele ◽  
Valentina Ndou ◽  
Giustina Secundo

This paper aims to contribute to the debate on Open Innovation in the age of Big Data by shedding new light on the role that social networks can play as enabling platforms for tourists’ involvement and sources for the creation and management of valuable knowledge assets. The huge amount of data generated on social media by tourists related to their travel experiences can be a valid source of open innovation. To achieve this aim, this paper presents evidence of a digital tourism experience, through a longitudinal case study of a destination in Apulia, a Southern European region. The findings of the study demonstrate how social Big Data could open up innovation processes that could be of support in defining sustainable tourism experiences in a destination.







2020 ◽  
Vol 24 (1) ◽  
pp. 127-138
Author(s):  
Renuka Mahadevan

This article distinguishes between use and nonuse values in their impact on two behavioral intentions to a rural cultural festival. Results from the case study showed that in the willingness to recommend the festival and intention to revisit by repeat tourists, both use and nonuse values were influential but first timers' intention to revisit was mainly affected by use values. In addition, there was support for the recency–frequency–monetary value paradigm and the distance decay theory with some evidence of a nonlinear relationship between distance and behavioral intention. The life cycle theory and length of festival stay on the other hand saw mixed effects on the two types of behavioral intention. Overall, a two-pronged marketing strategy based on the importance of use and nonuse values to attract first timers and repeat tourists could be considered for a cultural festival.



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