The purpose of this study is to identify the effects of servicescape and human services of the social baseball league on the perceived value and behavioral intention of participants. To this end, this study used a questionnaire to collect data and a total of 286 data were used for final analysis. Respondents were the participants in the social baseball league, and frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation model analysis were performed to verify the relationship among factors. The major findings are as follows. servicescape and human services had a positive effect on perceived value and perceived value had a positive effect on behavioral intention. On the other hand, servicescape and human services did not have an impact on behavioral intention. But, there was a full mediation effect of perceived value in the relationship between them. Based on the results, implications for researchers and practitioners were discussed.

2020 ◽  
Vol 59 (5) ◽  
pp. 133-150
Author(s):  
Jaehyuk Cha ◽  
Paul Park ◽  
Taehee Kim
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Human Services ◽  
Perceived Value ◽  
Final Analysis ◽  
Equation Model ◽  
Mediation Effect ◽  
The Social ◽  
The Relationship ◽  
Positive Effect

scholarly journals The Effect of Dining Atmospherics to Perceived Value, Customer Satisfaction, and Behavioral Intention With Double Decker Restaurant in Solo Baru as Research Object

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Rizky Ayu Khoiriyana ◽  
Wisnu Untoro
Keyword(s):  
Customer Satisfaction ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Positive Influence ◽  
Equation Model ◽  
Double Decker ◽  
The Impact ◽  
Positive Effect ◽  
Significant Positive Influence

The purpose this study is to examine the impact of Dining Atmospherics, Perceived Value, Customer Satisfaction, and Behavioral Intentions in Restaurant Double Decker at Solo Baru, Indonesia. We distribute questionnaires to 150 consumers of Restaurant Double Decker Solo Baru who visited more than three times. Using Structural Equation Model (SEM) assisted by AMOS application program, the results showed that Behavioral Intention have a significant positive influence on the dependent variable that is Atmospherics, and the dependent variable that is Atmospherics also have a significant positive effect on the mediating variable, Customer Satisfaction, and Perceived Value, then the Customer Satisfaction has a significant positive influence on independent variables of Behavioral Intention.

A Study on Factors Affecting on Customer Intention to Use the Express Bus

2018 ◽  
Vol 34 (5E) ◽  
Author(s):  
Phuong Nguyen Van ◽  
Hieu Trung Nguyen ◽  
Toan Bao Le
Keyword(s):  
Local Government ◽  
Service Quality ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Equation Model ◽  
Corporate Image ◽  
Organizational Image ◽  
Factors Affecting ◽  
Managerial Implications

The improvement of transit service quality is an essential role in developing urban and interstate transportation. The local government, as well as bus service companies, should understand the behavioral intention of passengers to meet their expectation and requirements. This paper aims to highlight such behavioral decision and investigate dominant factors that influence the customers’ decision to use the express bus. The study explores the case of express bus companies in Tay Ninh province, Vietnam. By using the structural equation model approach to analyze the data collected from 295 passengers, who have experienced in using the express bus, the results reveal that service quality has a significantly positive relationship with both perceived value and corporate image. Specifically, customer satisfaction and organizational image also positively influence behavioral intention. Meanwhile, service quality indirectly affects on behavioral intention throughout perceived value and corporate image. Based on the findings, we provided some insightful managerial implications and recommendations to managers of bus carriers, and valuable practical suggestions to policymakers in the local government of Tay Ninh province to improve the service quality to encourage more citizens to use the express bus.

scholarly journals A Mediation and Moderation Model of Social Support, Relationship Quality and Social Commerce Intention

2020 ◽  
Vol 12 (23) ◽  
pp. 9889
Author(s):  
Md. Alamgir Hossain ◽  
Nusrat Jahan ◽  
Minho Kim
Keyword(s):  
Social Support ◽  
Relationship Quality ◽  
Structural Equation ◽  
The United States ◽  
Equation Model ◽  
Mediating Effect ◽  
Mediation Effect ◽  
Social Commerce ◽  
Moderation Effect ◽  
The Social

This study examines the antecedents of social commerce intention by conceptualizing a model that includes two exogenous variables; relationship quality and social support, and an endogenous variable; social commerce, along with a mediation effect of relationship quality and moderation effect of cultures. This research model is tested by survey data collected in the United States and Korea, analyzed by a structural equation model. The results reveal that relationship quality generates the social commerce intention through commitment, satisfaction and trust, and becomes a maiden study with its mediating effect on social commerce intention. Social commerce intention is highly representative of social sharing and social shopping on social media. The social support is measured through emotional and informational support, proving to be a stronger predictor of relationship quality and social commerce intention. In addition, social support articulates differences in respect to the cultural differences. The model offers valuable insights to researchers and practitioners that aims to improve social commerce intention.

scholarly journals Relationship Among Public Cognition, Perceived Value, and Meteorological Service Satisfaction

2019 ◽  
Vol 12 ◽  
pp. 194008291984975
Author(s):  
Xianhua Wu ◽  
Yanli Cao ◽  
Ge Gao ◽  
Yi Zou ◽  
Ji Guo
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Equation Model ◽  
Service Satisfaction ◽  
The Public ◽  
Model Research ◽  
Shenzhen City ◽  
Typhoon Season ◽  
Mitigate Climate Change ◽  
The Relationship

Clarifying the relationship between public cognition and satisfaction with meteorological service is an important way to adapt to and mitigate climate change. This article first proposes an innovative concept on public meteorological cognition. Also, based on the survey data from 3,029 questionnaires on public cognition of meteorological disasters in Shenzhen city of China, the relationship among public cognition, perceived value, and meteorological service satisfaction is evaluated using a structural equation model. Research results demonstrate that (a) public cognition can significantly affect service satisfaction. (b) Shenzhen residents are generally satisfied with meteorological service, particularly during the typhoon season. However, the residents are dissatisfied with the availability of information on meteorological disaster warnings. (c) Both public meteorological cognition and perceived value of meteorological service significantly affect public satisfaction. (d) The public meteorological cognition can be improved by increasing the perceived value of meteorological service, which further enhances public satisfaction.

Consumer behavior in the omni-channel supply chain under social networking services

2019 ◽  
Vol 119 (8) ◽  
pp. 1785-1801 ◽  
Author(s):  
Bo Yan ◽  
Yan-Ru Chen ◽  
Xiao-Tai Zhou ◽  
Jing Fang
Keyword(s):  
Supply Chain ◽  
Consumer Behavior ◽  
Social Networking ◽  
Structural Equation ◽  
Mobile Terminal ◽  
Equation Model ◽  
Social Networking Services ◽  
Content Type ◽  
The Relationship ◽  
Positive Effect

Purpose The purpose of this paper is to analyze how social networking services (SNSs) affect consumers’ behaviors on the omni-channel supply chain by using a reverse research method. Design/methodology/approach Initially, a questionnaire was administered to obtain data on the relationship between the perception factors of channels and consumer behavior. Subsequently, a structural equation model was constructed, and consumer behavior were determined in the omni-channel supply chain. Finally, the importance of various factors that affected consumer behavior in the omni-channel supply chain under SNSs was determined. Findings Conclusions affirm that a positive effect on consumer channel behaviors occurs when buyers obtain information from social network platforms. However, regardless of online, offline, or mobile terminal, shortcomings are indicated in consumers’ lack of feedback on purchased goods and the bias of feedback. Originality/value The study explored ways to efficiently apply SNSs in building the omni-channel supply chain. Meanwhile, corresponding suggestions were provided such that companies will know about consumer needs.

scholarly journals Car Tourism in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty

2016 ◽  
Author(s):  
Bin Wang ◽  
Zhaoping Yang ◽  
Fang Han ◽  
Hui Shi
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Tourism Industry ◽  
Mediation Effect ◽  
Destination Image ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
Equation Modelling ◽  
Heritage Site ◽  
The Relationship

This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analysed using partial least squares structural equation modelling (PLS-SEM). The results show that perceived value and satisfaction are direct antecedents of destination loyalty. Above all, perceived value and tourist satisfaction mediate the relationship between destination image and loyalty. Finally, this study discusses the theoretical and management implications of the findings in order to boost the tourism industry in the context of car trips.

scholarly journals AN EMPIRICAL CROSS-COUNTRY STUDY ON CONSUMERS’ ATTITUDE TOWARDS AUGMENTED REALITY ADVERTISING

2020 ◽  
Vol 8 (2) ◽  
pp. 1424-1454
Author(s):  
Ela Sibel BAYRAK MEYDANOĞLU ◽  
Ahmet Mete ÇİLİNGİRTÜRK ◽  
Rıza ÖZTÜRK ◽  
Müge KLEIN
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Major Elements ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Research Model ◽  
Negative Effect ◽  
Survey Results ◽  
The Relationship ◽  
Positive Effect

The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes towards advertising is the perceived value of the ad. The aim of this study is to analyze the relationship between AR ad value and consumer attitude and to investigate the factors that affect the perceived value of AR ads among the youth both in Turkey and Germany. The mentioned relations were represented in a research model developed in the study. It was proposed that informativeness, entertainment, novelty, interactivity and self-efficacy have a positive effect on advertising value while irritation and deceptiveness have a negative effect. It was also proposed that ad value affects consumers’ attitudes positively. To test the proposed hypotheses, online surveys were conducted among a group of 365 respondents in Germany and a group of 391 respondents in Turkey. The survey results were then tested by Structural Equation Modeling (SEM). Contrary to expectations, the proposed research model as a whole did not fit and the hypotheses were not supported for Turkish consumers. For German consumers the model was fitted and the hypotheses were supported.

Benefits of corporate social responsibility

2018 ◽  
Vol 35 (3) ◽  
pp. 277-286 ◽  
Author(s):  
Sarah Alhouti ◽  
Giles D’Souza
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Equation Model ◽  
Mediation Effect ◽  
Chi Square ◽  
Content Type ◽  
Chi Square Test ◽  
Corporate Social ◽  
The Relationship

Purpose The purpose of this paper is to determine how consumers benefit from corporate social responsibility (CSR) and whether spiritual benefits are a stronger outcome of CSR. Design/methodology/approach Items for values are developed and tested prior to their inclusion in an experiment that manipulates the presence and absence of CSR. A structural equation model is used to test the mediation effect of perceived value on the relationship between CSR and consumer outcomes. A chi-square test is used to compare the magnitude of the significant effects. Findings CSR influences spiritual, status, efficiency and aesthetic benefits equally. Spiritual benefits is a stronger predictor of attitude and personal satisfaction than efficiency and status benefits. Originality/value Conceptual and qualitative findings in the literature demonstrate that CSR is associated with spiritual benefits. This study quantitatively tests not only how CSR influences various benefits but also how those effects compare to the relationship between CSR and spiritual benefits. The examination of the effect of CSR benefits on consumer outcomes reveals that the types of benefits do not have identical effects.

scholarly journals ÖRGÜTSEL MUHALEFETİN KİŞİSEL DEĞERLER VE PSİKOLOJİK İYİ OLUŞ İLE İLİŞKİNİN İNCELENMESİ

2018 ◽  
Vol 6 (3) ◽  
Author(s):  
Ali ACARAY
Keyword(s):  
Structural Equation ◽  
Well Being ◽  
Equation Model ◽  
Psychological Well Being ◽  
Antecedents And Consequences ◽  
Self Transcendence ◽  
The Individual ◽  
Relationship Of ◽  
The Relationship ◽  
Positive Effect

The main purpose of the study is to examine the relationship of organizational dissent with personal values and psychological well-being. The research data were collected from 272 employees of various public institutions in the province of Kocaeli through a questionnaire. Relationships between variables were analyzed using structural equation model. According to results of the study; self-enhancement has a positive effect on displaced dissent; openness to change has a positive effect on articulated dissent and displaced dissent and, self-transcendence has a positive effect on latent dissent. In addition, the articulated dissent has a positive effect on psychological well-being. So, this study presents important results about the individual antecedents and consequences of organizational dissent.

scholarly journals PENGARUH MANAJEMEN RANTAI PASOK TERHADAP PERFORMA USAHA BUDI DAYA UDANG VANAME DI PROVINSI BALI DAN JAWA TIMUR

2020 ◽  
Vol 6 (2) ◽  
pp. 113
Author(s):  
Rismutia Hayu Deswati ◽  
Lathifatul Rosyidah ◽  
Tenny Apriliani
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Competitive Advantage ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Business Performance ◽  
Equation Model ◽  
Chain Management ◽  
The Relationship ◽  
Positive Effect

Udang vaname merupakan salah satu komoditas ekspor unggulan Indonesia di pasar internasional. Udang vaname yang diekspor merupakan hasil produksi dari usaha budi daya yang tersebar di berbagai provinsi di Indonesia sehingga dibutuhkan rantai pasok yang optimal untuk mendukung kelancaran usaha budi daya tersebut. Tujuan dari penelitian ini untuk menganalisis pengaruh manajemen rantai pasokan terhadap keunggulan bersaing suatu usaha budi daya udang vaname dan dampak terhadap performa usaha tersebut. Lokasi penelitian adalah Provinsi Jawa Timur dan Bali karena konektivitas yang kuat antara masing-masing pembudi daya di kedua lokasi tersebut. Data yang dikumpulkan diverifikasi kemudian dianalisis menggunakan pendekatan Structural Equation Model (SEM). Hasil dari analisis menemukan bahwa variabel hubungan dengan pemasok dan modal manusia berpengaruh positif terhadap keunggulan bersaing pembudi daya dan juga berpengaruh positif kepada performa usaha budi daya tersebut. Variabel hubungan dengan pelanggan tidak berpengaruh baik terhadap keunggulan bersaing maupun performa usaha. Dari hasil ini diharapkan pemerintah bisa mengintervensi dalam bentuk perbaikan manajemen rantai pasokan udang vaname dengan meningkatkan kompetensi masing-masing anggota rantai pasok sehingga dapat optimal pada posisinya.Title: The Effect of Supply Chain Management on The Business Performance of Vaname Shrimp Farming in The Province of Bali and East JavaVaname is one of Indonesia’s leading export commodities in the international market. The exported vaname are the products from aquaculture business which are spread in various provinces in Indonesia, so an optimal supply chain is needed to support this business. The purpose of this study is to analyze supply chain management affects the competitive advantage of a vaname farming business and the impact on the performance of the business. The research sites are East Java and Bali because of the strong connectivity between each farmer in both locations. The collected data is verified and then analyzed using the Structural Equation Model (SEM) approach. The results of the analysis concluded that the relationship between suppliers and human capital variables had a positive effect on the competitive advantage of farmers and also had a positive effect on the performance of the aquaculture business. While the relationship with customer variables do not affect both competitive advantage and business performance. From this result, the government is expected to be able to intervene in the form of improved management of the vaname supply chain by increasing the competence of each member of the supply chain so that it can be optimally positioned. 

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