scholarly journals Efforts to Increase Marketing Performance of Small and Medium Enterprises in Central Java, Indonesia

2020 ◽  
Vol 4 (1) ◽  
pp. 11-19
Author(s):  
Mudiantono Soekirman ◽  
Fajar Ayu Suryani
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Small Businesses ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Distribution Channel ◽  
Equation Model ◽  
Marketing Performance ◽  
Central Java ◽  
Medium Enterprises

Business competition in the current era of globalization requires companies to have a strategy to win the market. Strategic management has an important role for the survival of the company. The existence of such competition is also felt by small businesses such as Small and Medium Enterprises (SMEs). The increase in the number of SME units in Central Java was not followed by an increase in average sales of SMEs. This study aims to analyze the effect of distribution channel, ERP implementation and entrepreneurial orientation on marketing performance with competitive advantage as an intervening variable. The population in this study were small and medium enterprises owners in Central Java. Six hypothesis were formulated for this study. To test those hypothesis, this study used 104 respondent. Structural Equation Model (SEM) was applied to this study using AMOS 24  as a tool. The results of this study shows that competitive advantage is the most variable in influencing the marketing performance, while this  competititve advantage has entrepreneurial orientation as highest variable in influencing it. This study suggests that if SMEs want to increase their marketing performance, they must increase  their competitive advantage. This competitive advantage can be increase by increasing the entrepreneurial orientation.

scholarly journals Pengaruh Orientasi Kewirausahaan, Kinerja Pemasaran, dan Kapabilitas TIK Terhadap Keunggulan Bersaing Pada Pelaku UMKM di Sentra Industri Sepatu Cibaduyut Kota Bandung

2021 ◽  
Vol 4 (2) ◽  
pp. 120-127
Author(s):  
Mochammad Rifky Pamungkas ◽  
Muhamad Rizal ◽  
Ria Arifianti ◽  
Asmaul Husna
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Marketing Performance ◽  
Industry Center ◽  
Medium Enterprises

Covid-19 penetrates into Indonesia to have an impact on Business, Micro, Small and Medium Enterprises (MSMEs). One of the MSMEs affected by the Covid-19 pandemic is the Cibaduyut Shoe Industry Center. This has an impact on business, marketing, information and the competitiveness of MSME players in Cibaduyut. So the research objective is to find and determine the effect of entrepreneurial orientation, marketing performance, and ICT capabilities on competitive advantage. The research method used is quantitative with the research sample being SMEs in Cibaduyut and analysis using Structural Equation Modeling-Partial Least Square. While the results of the study provide results for the greatest influence on the ICT capability variable of 44.9%. The conclusion in this study is that the entrepreneurial orientation variable and marketing performance do not have a significant effect on competitive advantage, while the ICT capability variable has a significant effect.

scholarly journals Networking capability, entrepreneurial marketing, competitive advantage, and marketing performance

2021 ◽  
Vol 9 (4) ◽  
pp. 941-948 ◽  
Author(s):  
Vita Dhameria ◽  
Imam Ghozali ◽  
Abas Hidayat ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Equation Model ◽  
Business Success ◽  
Entrepreneurial Marketing ◽  
Marketing Performance ◽  
Marketing Activities ◽  
Medium Enterprises ◽  
Network Capability

Business success is closely related to the marketing process. A good defined marketing strategy conducted to increase a sales business and marketing. The elements that must be developed are networking capability, entrepreneurial marketing, competitive advantage, and marketing performance. The sustainability of Indonesian businesses, especially small and medium enterprises (SMEs), is a challenge for entrepreneurs. SMEs are an important factor that affects the increase of national economic growth. This research investigated variables such as networking capability, entrepreneurial marketing, competitive advantage, marketing performance of embroidery SMEs in Tasikmalaya City West Java Indonesia. The technique sampling used in this research was purposive sampling. Samples gained were 120 SMEs. In analyzing the data, researchers employed Structural Equation Model (SEM) method from software AMOS. Entrepreneurial marketing activities are closely related to creating competitive advantage through innovation in the creation of better products, processes, and strategies to satisfy customer needs and desires. Hypothetical testing results showed that network capability and entrepreneurial marketing are important factors that significantly influence competitive advantage of SMEs. Networking capability, entrepreneurial marketing, and competitive advantage are important factors that significantly influence marketing performance of SMEs. Therefore, networking capability, entrepreneurial marketing, competitive advantage, and marketing performance must be developed for sustainable the successfulness of SMEs.

scholarly journals ANALYSIS OF ENTREPRENEURSHIP ORIENTATION, ADAPTABILITY OF BUSINESS ENVIRONMENT, AND INTERNAL RESOURCES COMPANY ON COMPETITIVE ADVANTAGES TO IMPROVE COMPANY PERFORMANCE (Study at Micro Small and Medium Enterprises Embroidered Kudus District)

2019 ◽  
Vol 17 (2) ◽  
pp. 119
Author(s):  
Aulia Ardhian Ayuningtyas ◽  
Miyasto Miyasto ◽  
Yohanes Sugiarto
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Small And Medium Enterprises ◽  
Business Environment ◽  
Company Performance ◽  
Competitive Advantages ◽  
Performance Study ◽  
Internal Resources ◽  
Central Java ◽  
Medium Enterprises

Economic development in Indonesia MSMEs has an important role because the majority of Indonesia's population lives from MSME activities both in the traditional and modern sector. MSME in Central Java is also quite good. However, MSMEs in Central Java also experienced an increase in competitiveness, especially with similar businesses. Therefore, entrepreneurs are required to be able to innovate and dare to explore the resources it has for its business can continue to grow and survive amid the competition. In this study, the authors explain the condition of competitiveness of SMEs in the Kudus Regency is the business of embroidery which from year to year always decreased. Based on the result of the theoretical study directing this study developed a model with five research variables covering entrepreneurial orientation, business environment adaptability, internal resources of company, competitive advantage, and company performance. The results of the analysis show that the entrepreneurship orientation does not positively affect the competitive advantage. The adaptability of the business environment positively affects the competitive advantage. Internal resources of the company positively influence the competitive advantage. Entrepreneurship orientation positively affects the company's performance. Internal resources of the company positively affect the company's performance. Competitive advantage positively affects the company's performance.

scholarly journals The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

2015 ◽  
Vol 18 (3) ◽  
pp. 351
Author(s):  
Ag. Sunarno Handoyo
Keyword(s):  
Social Capital ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Small And Medium Enterprises ◽  
Marketing Innovation ◽  
Marketing Performance ◽  
Central Java ◽  
Structure Equations ◽  
Medium Enterprises ◽  
Central Java Province

This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. The samples are 150 respondents as the owners of the embroidery business in Central Java Province. The technical analysis used is Structure Equations Modeling with AMOS Software version 22. The results show that: (1) marketing innovation has significant effect on competitive advantage; (2) market orientation has significant effect on competi-tive advantage; (3) social capital has significant effect on competitive advantage; (4) competitive advantage has significant effect on marketing performance; (5) marketing innovation has significant effect on marketing performance; (6) market orientation has significant effect on marketing performance; (7) social capital has no significant effect on marketing performance. The implication of this study is that the MSMEs of embroidery could improve marketing performance by increasing marketing innovation, market orientation, social capital and competitive advantage. This study also shows that competitive advantage is an intervening variable on marketing performance.

scholarly journals Entrepreneurship Orientation, Eco-innovation, Information and Communication Technology (ICT) Learning Adoption Capability: A case Study of Food SME’s in Central Java, Indonesia

2021 ◽  
Vol 226 ◽  
pp. 00046
Author(s):  
Vincent Didiek Wiet Aryanto ◽  
Kunio Kondo ◽  
Yohan Wismantoro ◽  
Pulung Nurtantyo Andono
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Time Frame ◽  
Food Industries ◽  
Marketing Performance ◽  
Central Java ◽  
Information And Communication ◽  
Medium Enterprises

This study aimed to investigate the entrepreneurship orientation among the Central Java’s food small and medium enterprises (SMEs) and its impact on their marketing performance, the business method through eco-innovation. This study also employed eco-innovation and Information and Communication Technology (ICT) learning adoption capability. The respondents of this study were withdrawn purposely from food industries located in Central Java. The location of the study was in Surakarta, Salatiga, Semarang and Kudus. The time frame of the study was from January 2019 to July 2019. The software of SEM version 23 (Structural Equation Modelling) was utilized to test the hypotheses. The findings revealed that all the hypotheses (entrepreneurship orientation, ecoinnovation and ICT learning adoption capability) have significant impact on marketing performance.

scholarly journals Introducing the religio-centric positional advantage to Indonesian small businesses

2017 ◽  
Vol 12 (1) ◽  
pp. 78-102 ◽  
Author(s):  
Hendar Hendar ◽  
Augusti Tae Ferdinand ◽  
Tatiek Nurhayati
Keyword(s):  
Structural Equation Model ◽  
Small Businesses ◽  
Structural Equation ◽  
Equation Model ◽  
Small Companies ◽  
Market Segments ◽  
Marketing Performance ◽  
Central Java ◽  
Positional Advantage ◽  
Customer Responsiveness

Abstract With a focus on small religion-based businesses in Indonesia, this research examines whether marketing innovativeness, customers responsiveness and competitors′ responsiveness can improve marketing performance. A conceptual model on the correlation of these three variables with religio-centric positional advantage and marketing performance is examined by using structural equation model. For this purpose 335 small businesses of Islamic Fashion had been studied using purposive sampling from 11 regencies/cities in Central Java (Indonesia). The results showed that (1) small companies in these market segments based on religion is likely to have better marketing performance when they have the Religio-centric positional advantage, (2) The increase in marketing innovativeness, CuR and CoR is required to improve and maintain religio-centric positional advantage, and (3) religio-centric positional advantage is definitely a mediator in the correlation of marketing innovativeness, customer responsiveness and competitors responsiveness with marketing performance.

scholarly journals Market Orientation, Competitive Advantage and Marketing Performance of Small Medium Enterprises (SMEs)

2020 ◽  
Vol 23 (1) ◽  
pp. 19
Author(s):  
Astrid Puspaningrum
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation ◽  
Customer Orientation ◽  
Small And Medium Enterprises ◽  
Equation Modeling ◽  
Marketing Performance ◽  
Competitive Prices ◽  
Competitor Orientation ◽  
Medium Enterprises

This study aims to analyze competitive advantage as a variable that mediates the effect of market orientation on marketing performance. This research population is 113,000 SMEs (Small And Medium Enterprises) located in Malang City, which are engaged in food processing, handicrafts, and clothing business units with an observation sample of 100 SMEs. The data analysis technique used in this study is Structural Equation Modeling. The results of this study indicate that SMEs' performance will increase if they can carry out processes and activities related to creating and satisfying customer needs. Besides, market-oriented SMEs contribute to competitive advantage by creating product uniqueness, product quality, and competitive prices, ultimately affecting the performance of SMEs. In order to improve SMEs' performance, efforts must be made to develop marketing strategies, such as paying attention to market orientation, focusing on customer orientation, competitor orientation, and inter-functional coordination, and developing or innovating new products.

scholarly journals PENGARUH ENTREPRENEURIAL LEADERSHIP DAN INNOVATION CAPACITY TERHADAP COMPETITIVE ADVANTAGE PADA USAHA KECIL DAN MENENGAH (UKM) BINAAN DINAS PERDAGANGAN KOTA SURABAYA

2018 ◽  
Vol 21 (1) ◽  
pp. 30
Author(s):  
Arini Sulistyowati
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Entrepreneurial Leadership ◽  
Analysis Technique ◽  
Innovation Capacity ◽  
Medium Enterprises

The contribution of Small and Medium Enterprises (SMEs) to economic growth makes the performance of SMEs need to be improved, but in creating the optimal performance it needs a competitive advantage that must be owned by every SME. The competitive advantage can be influenced by several factors. This research was conducted with the aim to analyze the influence of entrepreneurial leadership and innovation capacity toward competitive advantage on SMEs of the Trade Service Department of Surabaya City. This study uses a quantitative approach. Data collection was done by distributing questionnaires. Data analysis technique used is analysis of The Structural Equation Model (SEM) with Partial Least Square (PLS) program. The results of this study found that entrepreneurial leadership and innovation capacity have a significant effect on competitive advantage on SMEs of the Department of Commerce Surabaya City. Keywords: Entrepreneurial Leadership, Innovation Capacity, Competitive Advantage

The Role of SMEs’ Innovation and Learning Orientation in Mediating the Effect of CSR Programme on SMEs’ Performance and Competitive Advantage

2018 ◽  
Vol 19 (3_suppl) ◽  
pp. S21-S38 ◽  
Author(s):  
Ratnawati ◽  
Budi Eko Soetjipto ◽  
F. Danardana Murwani ◽  
Hari Wahyono
Keyword(s):  
Corporate Social Responsibility ◽  
Competitive Advantage ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Equation Model ◽  
Analytical Tool ◽  
Learning Orientation ◽  
Medium Enterprises ◽  
Corporate Social

The purpose of this study is to investigate the role of SMEs’ innovation and learning orientation in mediating the effect of corporate social responsibility (CSR) programme on SMEs’ performance and competitive advantage in Malang. This research uses explorative design by distributing questionnaires on small and medium enterprises (SMEs). The analytical tool used is structural equation model (SEM). The results show that CSR programme has a significant effect on SMEs’ innovation, learning orientation and SMEs’ performance. The discussions and implications of this research contribute to the SME sector as it is proved to be able to increase SMEs’ innovation, learning orientation, SMEs’ performance and competitive advantage. This study is limited only to Malang-Indonesia SMEs receiving CSR programme assistance.

scholarly journals The improvement of collaborative networks to increase small and medium enterprises (SMEs) performance

2021 ◽  
Vol 16 (1) ◽  
pp. 213-229
Author(s):  
Mulyana Mulyana ◽  
Wasitowati Wasitowati
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Collaborative Networks ◽  
Equation Modeling ◽  
Competitive Advantages ◽  
Central Java ◽  
Medium Enterprises ◽  
The Relationship

This study aims to examine the effect of collaborative networks on business performance. This study tries to find a collaborative network format that can improve business performance. The respondents in this study were 295 owners of the fashion sector SMEs in Central Java, Indonesia. Data analysis used the Structural Equation Modeling (SEM) approach. The results showed that collaborative networks (CN) significantly influence innovation capability (IC), competitive advantage (CA), and business performance (BP). Furthermore, the capability of innovation and competitive advantage also significantly influence business performance. Innovation capabilities and competitive advantages can mediate the relationship between collaborative networks and business performance.

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