scholarly journals Introducing the religio-centric positional advantage to Indonesian small businesses

2017 ◽  
Vol 12 (1) ◽  
pp. 78-102 ◽  
Author(s):  
Hendar Hendar ◽  
Augusti Tae Ferdinand ◽  
Tatiek Nurhayati
Keyword(s):  
Structural Equation Model ◽  
Small Businesses ◽  
Structural Equation ◽  
Equation Model ◽  
Small Companies ◽  
Market Segments ◽  
Marketing Performance ◽  
Central Java ◽  
Positional Advantage ◽  
Customer Responsiveness

Abstract With a focus on small religion-based businesses in Indonesia, this research examines whether marketing innovativeness, customers responsiveness and competitors′ responsiveness can improve marketing performance. A conceptual model on the correlation of these three variables with religio-centric positional advantage and marketing performance is examined by using structural equation model. For this purpose 335 small businesses of Islamic Fashion had been studied using purposive sampling from 11 regencies/cities in Central Java (Indonesia). The results showed that (1) small companies in these market segments based on religion is likely to have better marketing performance when they have the Religio-centric positional advantage, (2) The increase in marketing innovativeness, CuR and CoR is required to improve and maintain religio-centric positional advantage, and (3) religio-centric positional advantage is definitely a mediator in the correlation of marketing innovativeness, customer responsiveness and competitors responsiveness with marketing performance.

scholarly journals Efforts to Increase Marketing Performance of Small and Medium Enterprises in Central Java, Indonesia

2020 ◽  
Vol 4 (1) ◽  
pp. 11-19
Author(s):  
Mudiantono Soekirman ◽  
Fajar Ayu Suryani
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Small Businesses ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Distribution Channel ◽  
Equation Model ◽  
Marketing Performance ◽  
Central Java ◽  
Medium Enterprises

Business competition in the current era of globalization requires companies to have a strategy to win the market. Strategic management has an important role for the survival of the company. The existence of such competition is also felt by small businesses such as Small and Medium Enterprises (SMEs). The increase in the number of SME units in Central Java was not followed by an increase in average sales of SMEs. This study aims to analyze the effect of distribution channel, ERP implementation and entrepreneurial orientation on marketing performance with competitive advantage as an intervening variable. The population in this study were small and medium enterprises owners in Central Java. Six hypothesis were formulated for this study. To test those hypothesis, this study used 104 respondent. Structural Equation Model (SEM) was applied to this study using AMOS 24  as a tool. The results of this study shows that competitive advantage is the most variable in influencing the marketing performance, while this  competititve advantage has entrepreneurial orientation as highest variable in influencing it. This study suggests that if SMEs want to increase their marketing performance, they must increase  their competitive advantage. This competitive advantage can be increase by increasing the entrepreneurial orientation.

scholarly journals DETERMINANTS OF THE INTENTION OF MUZAKKI TO PAY PROFESSIONAL ZAKAT

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Hasan Mukhibad ◽  
Fachrurrozie Fachrurrozie ◽  
Ahmad Nurkhin
Keyword(s):  
Data Analysis ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Civil Servants ◽  
Central Java ◽  
Factors Influencing ◽  
Transparency And Accountability

The objective of this study is to empirically explore the effect of reputation, transparency, accountability of LAZ (Lembaga Amil Zakat or institutions that collect zakat which is a kind of Islamic tithe or alms), the religiosity of muzakki (communities who are obliged to pay zakat), and the trust of muzakki in LAZ on the strength of the intention of muzakki to pay professional zakat through amil (collectors). In addition, this study also attempts to empirically investigate the factors influencing the reputation of LAZ and the trust of muzakki in LAZ. The population of this study is civil servants in Pati District, Central Java, who already have an obligation to pay zakat. The sample of this study is determined by the incidental method and has produced 73 respondents. Data analysis uses the Structural Equation Model with the WarpPLS tool. Research showed empirically that the reputation of LAZ is positively influenced by the transparency and accountability of LAZ. The trust of muzakki in LAZ is influenced by the reputation of LAZ and the religiosity of muzakki. Furthermore, the strength of the intention of muzakki to pay zakat is influenced by the reputation of LAZ, the transparency of LAZ, the religiosity of muzakki, and the trust of muzakki in LAZ. The potential of zakat can be increased by improving LAZ performance (reputation, transparency) and the religiosity of muzakki.==============================================================================================Determinan Intensi Muzakki dalam Membayar Zakat Penghasilan. Penelitian ini secara empiris bertujuan untuk mengeksplorasi pengaruh reputasi, transparansi, akuntabilitas Lembaga Amil Zakat (LAZ), religiusitas muzakki, dan kepercayaan muzakki pada LAZ terhadap besaran keinginan muzakki untuk membayar zakat penghasilan melalui LAZ. Selain itu, penelitian ini juga bermaksud untuk secara empiris melakukan investigasi terhadap faktor-faktor yang mempengaruhi reputasi LAZ dan kepercayaan muzakki terhadap LAZ. Yang menjadi populasi dalam penelitian ini adalah para pegawai negeri sipil di Kabupaten Pati, Jawa Tengah, yang sudah sampai nishab zakat. Sampel untuk penelitian berjumlah 73 orang yang ditentukan dengan metode insidental sampling. Data lapangan kemudian dianalisis dengan Structural Equation Model dengan WarpPLS tool. Hasil kajian menunjukkan bahwa secara empiris reputasi LAZ secara positif dipengaruhi oleh transparansi dan akuntabilitas LAZ itu sendiri. Sedangkan kepercayaan muzakki terhadap LAZ dipengaruhi oleh reputasi LAZ dan religiusitas muzakki. Selanjutnya, besaran keinginan muzakki untuk membayar zakat dipengaruhi oleh reputasi, transparansi LAZ, religiusitas muzakki, dan kepercayaan muzakki terhadap LAZ. Potensi zakat bisa dimaksimalkan dengan meningkatkan kinerja LAZ (reputasi, transparansi), dan religiusitas muzakki.

scholarly journals BUILDING MARKETING PERFORMANCE THROUGH COMPETITOR ORIENTATION (Empirical Study on Baitul Maal wat Tamwil at Ex-Residency of Semarang)

2019 ◽  
Vol 17 (2) ◽  
pp. 140
Author(s):  
Citra Ajeng Isywari ◽  
Augusty Tae Ferdinand ◽  
Farida Indriani
Keyword(s):  
Structural Equation ◽  
Service Innovation ◽  
Equation Model ◽  
Quality Service ◽  
Innovation Capability ◽  
Value Proposition ◽  
Service Value ◽  
Marketing Performance ◽  
Central Java ◽  
Competitor Orientation

This research specifically examines the effect of competitor orientation on marketing performance through service value co-creation quality, service innovation capability and service value proposition. The object of this research is Baitul Maal wat Tamwil (BMT) in ex-Residency Semarang, Central Java, Indonesia. This research is analyzed with Structural Equation Model (SEM) using AMOS software. Based on the result of the research, it can be concluded that competitor orientation positively and significantly can affect the service value co-creation quality and service innovation capability owned by BMT. Service value co-creation quality positively and significantly can affect the service innovation capability and marketing performance of BMT. Service innovation capability positively and significantly influences the service value proposition and service value proposition positively and significantly can influence BMT’s marketing performance.

scholarly journals UPAYA MENINGKATKAN KINERJA PEMASARAN PADA UMK DURIAN JATUHAN DI DAERAH BANTEN

2019 ◽  
Vol 2 (2) ◽  
pp. 119-135
Author(s):  
Reni Febriani ◽  
Achmad Irfan Firdaus
Keyword(s):  
Market Orientation ◽  
Structural Equation Model ◽  
Product Innovation ◽  
Structural Equation ◽  
Equation Model ◽  
Research Data ◽  
Marketing Performance ◽  
Group Data ◽  
Environmental Adaptability ◽  
Positive Effect

This study aims to determine the effect of market orientation and environmental adaptability through product innovation on marketing performance. The samples studied were durian MSME actors (in the form of durian or durian processed) that were registered with the Banten Durian Entrepreneur Group (KPDB) with 70 businessmen in the Serang, Cilegon, Pandeglang and Lebak regions. Sources of research data are obtained from online questionnaires using google forms tools that are distributed via the whatsapp media group. Data processing uses the Structural Equation Model (SEM) approach with Smart PLS 3.0 Software. The results showed that market orientation and environmental adaptability didn’t have a positive effect on marketing performance, environmental adaptability didn’t have a positive effect on product innovation, market orientation have a positive effect on product innovation, and product innovation have a positive effect on marketing performance. From the results of this study indicate that MSEs have not been consistent in improving marketing performance, because durian is still classified as seasonal fruit and the price is high when it is out of season.

scholarly journals Creating Innovation Based on Superior Business Capabilities and Entrepreneurial Networks to Enhance Marketing Performance

2020 ◽  
Author(s):  
Murwatiningsih . ◽  
Nina Oktarina
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Research Results ◽  
Entrepreneurial Networks ◽  
Marketing Performance ◽  
The Creation

This research empirically tests and analyzes the creation of innovation through superior business capabilities and entrepreneurial networks to enhance the marketing performance of micro, small and medium-sized confection enterprises in Semarang City. This research takes 100 respondents as its samples using an incidental sampling technique. The respondents are owners/management of confection businesses. The data are collected using questionnaire and analyzed by employing descriptive technique and Structural Equation Model (SEM) with AMOS version 18 software. The research results generally conclude that superior business capabilities influence innovation, entrepreneurial networks, and marketing performance. Entrepreneurial networks influence innovation and marketing performance, and innovation influences the marketing performance of micro, small and medium-sized confection enterprises in Semarang City. Keywords: innovation, superior business capabilities, entrepreneurial networks, marketing performance.

Violence Exposure in Early Childhood: A Structural Equation Model

2007 ◽  
Author(s):  
Nathan D. Doty ◽  
Brian L. B. Willoughby ◽  
Betty S. Lai ◽  
Neena M. Malik
Keyword(s):  
Early Childhood ◽  
Structural Equation Model ◽  
Violence Exposure ◽  
Structural Equation ◽  
Equation Model

Memperkuat Loyalitas Melalui Kepercayaan, Kepuasan Dan Komitmen Studi Pada Nasabah PT. Bank Cimb Niaga

Liquidity ◽  
2018 ◽  
Vol 4 (1) ◽  
pp. 43-52 ◽  
Author(s):  
Sri Widyastuti
Keyword(s):  
Customer Satisfaction ◽  
Relationship Quality ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Survey Method ◽  
Branch Office

Customer loyalty is ‘suspected’not been able to optimizationrepetition of transactions, customer recommendation and durability with the establishment relationship quality of the trust, customer satisfaction and commitment. Therefore, research conducted on Bank CIMB Niaga aims to determine the extent of the trust, and commitment to customer satisfaction can increase X-tra and TabunganKU savings customer loyalty. This research is verification and the method of research is explanatory survey method, the sample is 160 customer X-tra and tabunganKU savings in the branch office Bank CIMB Niaga Bintaro. The analytical method used is structural equation model. The results showed loyalty can be achieved with relationship quality for customers through the establishment of trust, and commitment to customer satisfaction, which all three have a positive influence. Therefore, the management of Bank CIMB Niaga need to improve their ability in trust, satisfactionand commitmentwith the bank's customers to become increasingly favored customers.

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