scholarly journals Visitor Journey Application Development for Omni-Channels

2020 ◽  
Author(s):  
Bakhtiyor Esanov ◽  
Ajantha Dahanayake
Keyword(s):  
Best Practices ◽  
Conceptual Model ◽  
Visitor Experience ◽  
Application Development ◽  
Virtual Campus

The primary purpose of conducting this research is to determine how campus journey application development is progressing. As a result, this research proposes a conceptual model for visitor journey application development. The study included 100 top ranking educational institutes and additionally included Finnish and Estonian universities. 39 virtual campus tour applications and 36 visitor journey applications are benchmarked in total for this study. Provides an example of visitor journey mapping with features, complexities, and best practices that are influential for improving visitor experience during visitor journey application development.

Network Organisation to Improve Virtual Campus Management

2011 ◽  
pp. 2256-2274
Author(s):  
François Fulconis ◽  
Thierry Garrot
Keyword(s):  
Higher Education ◽  
Best Practices ◽  
The State ◽  
Ministry Of Education ◽  
Virtual Campus ◽  
Academic Literature ◽  
E Learning ◽  
European Education ◽  
Campus Initiatives ◽  
Network Organisation

In the restructuring and reforming of European education, e-learning has become one of the priorities of the Ministry of Education, Higher Education and Research in France. Since 2001, e-learning virtual campuses have been promoted by the state. Within the context of Economics and Management, the CANEGE project (CAmpus Numérique en Economie-GEstion) was created. Identified as a form of network organisation, this virtual campus will be explored in this chapter in relation to its functioning and its management. Through the academic literature covering network organisation, the main purpose of this chapter is to make recommendations and establish best practices regarding the management of e-learning virtual campuses based on the CANEGE experience. This chapter explores what the authors consider to be the most relevant aspects that need to be considered in relation to the establishment and implementation of virtual campus initiatives that comprise several partners.

scholarly journals Tailoring Signs to Engage Two Distinct Types of Geotourists to Geological Sites

Geosciences ◽  
2018 ◽  
Vol 8 (9) ◽  
pp. 329 ◽  
Author(s):  
Sonja Prendivoj
Keyword(s):  
Best Practices ◽  
Knowledge Building ◽  
Contextual Factors ◽  
Visitor Experience ◽  
Holding Power ◽  
Interpretive Signs ◽  
Diverse Audience

Interpretive signs are the silent ambassadors of geosites and serve a diverse audience. The primary aim of this study is to develop signs for geosites targeted at two unique groups of geotourists. A conceptual multidisciplinary geotourist typology is formulated to identify two main classes of geotourists comprising the audience. Latent and archetypal geotourists inhabit various roles at geotourism sites depending on their expectations for the event, affecting the visitor experience via fluid contextual factors. Principally, latent geotourists arrive seeking novel touristic experiences while archetypal geotourists seek knowledge-building opportunities. Because signs represent one fragment of the multi-dimensional visitor experience, an approach that offers a palette of options is advocated. After the unified typology to identify the audience is presented, a multi-layered technique that offers both interpretation and a link to augmented information on signs is suggested. Some best practices in sign design are described and preliminary plans for testing are shared. The author’s overriding goal is to refine the mechanics and format of signs to garner maximum attracting and holding power, ensuring that the message is read and the target outcome is achieved. By providing tools to visitors to geological sites that enable them to create narratives that are compatible with their expectations, we facilitate a multi-dimensional constructive experience that engages everyone.

scholarly journals CABS: a conceptual model for context-aware B2B sales applications

2016 ◽  
Vol 10 (1) ◽  
pp. 50-66 ◽  
Author(s):  
Beth Rogers ◽  
Lillian Clark
Keyword(s):  
Conceptual Model ◽  
Mobile Applications ◽  
Value Added ◽  
Context Aware ◽  
Context Modeling ◽  
Application Development ◽  
Content Type ◽  
Joint Application ◽  
Mobile Context ◽  
Sales Staff

Purpose – This paper aims to propose a conceptual model that will guide development of mobile applications to support value-added business-to-business (B2B) sales activities. Design/methodology/approach – The paper reviews the concepts of context-aware applications and context-marketing, then examines B2B selling and the creation of value, utilizing Terho’s model of value-based selling, and presenting the potential role of context-aware B2B selling in creating value. Terho’s model is then combined with a taxonomy of context modeling to produce step-by-step a conceptual model for developing context-aware B2B sales applications (CABS). Findings – By mapping the context-aware application development taxonomy against each stage of Terho’s “value-based selling” model, the CABS model is proposed. This model provides a platform for the B2B salesforce, their customers and information technology (IT) staff to work together in developing requirements and prototypes for mobile B2B context-aware applications. Research limitations/implications – The CABS model would require empirical testing to assess its viability and suitability. This would initially be done via focus groups in targeted sales organizations. Practical implications – The CABS model could utilized by sales staff and their customers to develop requirements for mobile context-aware applications to support B2B activity. In addition, the CABS model could be utilized in joint application design processes to enable sales and IT staff to work together in developing prototype mobile applications. Originality/value – While context-aware applications are beginning to transform business-to-sale (B2C) sales activities, it is clear that B2B sales could also benefit from these types of applications, but little progress has been made in understanding or developing their potential. The CABS model enables B2B sales staff and their customers to recognize these benefits and facilitate working with IT staff in defining requirements and developing prototypes.

Network Organisation to Improve Virtual Campus Management

2010 ◽  
pp. 235-253
Author(s):  
François Fulconis ◽  
Thierry Garrot
Keyword(s):  
Higher Education ◽  
Best Practices ◽  
The State ◽  
Ministry Of Education ◽  
Virtual Campus ◽  
Academic Literature ◽  
E Learning ◽  
European Education ◽  
Campus Initiatives ◽  
Network Organisation

In the restructuring and reforming of European education, e-learning has become one of the priorities of the Ministry of Education, Higher Education and Research in France. Since 2001, e-learning virtual campuses have been promoted by the state. Within the context of Economics and Management, the CANEGE project (CAmpus Numérique en Economie-GEstion) was created. Identified as a form of network organisation, this virtual campus will be explored in this chapter in relation to its functioning and its management. Through the academic literature covering network organisation, the main purpose of this chapter is to make recommendations and establish best practices regarding the management of e-learning virtual campuses based on the CANEGE experience. This chapter explores what the authors consider to be the most relevant aspects that need to be considered in relation to the establishment and implementation of virtual campus initiatives that comprise several partners.

scholarly journals Recruiting and Preparing Undergraduate Students for a Collegiate Debate: An HBCU Case Study

2021 ◽  
Vol 6 ◽  
Author(s):  
LaShawn Wordlaw ◽  
Kevin J. Harrell ◽  
LaHoma Smith Romocki
Keyword(s):  
Higher Education ◽  
Critical Thinking ◽  
Active Learning ◽  
Best Practices ◽  
Conceptual Model ◽  
Communication Skills ◽  
Undergraduate Students ◽  
Lessons Learned ◽  
Pedagogical Tool

The benefits of debate as an effective pedagogical tool in higher education are well-published. It fosters students’ development of critical thinking, collaboration, creativity, and communication skills. This paper describes a conceptual model of debate categories: in-class debate, co-curricular debate, and tournament debate. It proposes six levels of debate for faculty to employ to create engaged active learning experiences. It is a case study written from the perspective of faculty who served as debate coaches over a four-year period. It shares lessons learned and best practices for recruiting and preparing undergraduate students for a co-curricular debate competition, a subject that is missing in the literature.

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