PUBLIC FIGURE SEBAGAI VIRTUAL OPINION LEADER DAN KEPERCAYAAN INFORMASI MASYARAKAT

2018 ◽  
Vol 17 (1) ◽  
pp. 53
Author(s):  
Sigit Surahman
Keyword(s):  
Opinion Leader ◽  
Structuration Theory ◽  
Adaptive Structuration Theory ◽  
Public Figure ◽  
Step Flow ◽  
Adaptive Structuration

Kehadiran instagram menjadi fenomena yang digandrungi masyarakat Indonesia, khususnya remaja. Instagram yang sifatnya virtual sering menjadi ajang pamer diri mulai unggahan aktivitas, foto, hingga video. Peneliti tertarik membahas fenomena virtual opinion leader di Instagram. Penelitian ini bersifat kualitatif dengan studi masyarakat informatif. Subjek penelitian ini adalah Instagram Salman_al_jugjawy yang dimiliki oleh Sakti ex personil SheilaOn7. Akun ini mem-posting kata-kata nasihat, pengumuman kajian, dan juga kesehariannya. Hasil penelitian menunjukkan public figur mudah menjadi virtual opinion leader dan informasinya dipercaya masyarakat. Peneliti menemukan yang menarik pada posting-an akun ini yang disukai dan ditonton rerata diatas 1500 pengikut, tidak menimbulkan kontroversi, provokasi, dan tidak ada komentar miring. Hasil penelitian menunjukkan “salman_al_jugjawy” layak dikatakan sebagai virtual opinion leader. Model Two Step Flow Communications berlangsung sesuai proses Adaptive Structuration Theory.

Stressing Office Technology's Non-Technical Side

2011 ◽  
pp. 225-262
Author(s):  
Huub J.M. Ruel
Keyword(s):  
Information Technology ◽  
Technology Use ◽  
Technology Implementation ◽  
Structuration Theory ◽  
Adaptive Structuration Theory ◽  
Clear Image ◽  
Information Technology Use ◽  
Adaptive Structuration ◽  
Advanced Information Technology

Office technology projects are not a “quick and easy fix”. They often fail to meet their objectives. This is probably due to a lack of attention for the non-technical element in office technology projects. To develop this non-technical side, in this chapter we introduce the concepts of spirit and appropriation, adopted from Adaptive Structuration Theory (AST). Spirit concerns the intention of a certain technology. Advanced information technology use must be considered as a matter of appropriation. In theory, office technology carries a certain spirit, which should guide users, but this spirit can only be materialized when users work with, or appropriate, the technology. A precondition is that users have to have a clear image of this spirit. In this chapter, we report about the results of a study that show that if users of office technology find the spirit of the technology clear, they incorporate the technology better in their day-to-day tasks. Based upon these results we come up with a number of recommendations for office technology implementation and use.

Studying Human Resource Information Systems Implementation using Adaptive Structuration Theory

2011 ◽  
pp. 1715-1729
Author(s):  
Huub Ruël
Keyword(s):  
Information Systems ◽  
Human Resource ◽  
Structuration Theory ◽  
End Users ◽  
Adaptive Structuration Theory ◽  
Resource Information ◽  
Systems Implementation ◽  
Adaptive Structuration ◽  
Information Systems Implementation

Research on Human Resource Information Systems (HRIS) implementation lacks theoretical depth and richness. For that reason this paper applies a theory to HRIS implementation developed by Gerardine DeSanctis and Marshal Scott Poole originally for studying information systems implementation, namely Adaptive Structuration Theory (AST). AST is based on Structuration Theory, a theory from sociology, and assumes that information systems and organizations are fundamentally interrelated. They influence each other mutually. In this paper concepts from AST are applied to a HRIS implementation at Dow Chemicals. The case shows how a HRIS’ philosophy through appropriation by end-users is being realized in HRIS outcomes.

How to Manage Virtual Communities and Teams using Adjacencies

2014 ◽  
Vol 10 (1) ◽  
pp. 35-56
Author(s):  
Marc Diviné ◽  
Julie Stal Le Cardinal
Keyword(s):  
Virtual Communities ◽  
Structuration Theory ◽  
Three Dimensions ◽  
Management Support ◽  
Adaptive Structuration Theory ◽  
Common View ◽  
Strategic Vision ◽  
Adaptive Structuration ◽  
Environmental Requirements ◽  
D Model

This paper aims at responding to the need for specific management of virtual entities. It proposes a flexible process based on Functional Analysis and Adaptive Structuration Theory, called Virtual Entities Management Support (VEMS). Starting from environmental requirements analysis, the method helps to choose functions, attitudes, and tools based on a strategic vision in three dimensions: the virtual entity value addition, the members' satisfaction, and the entity flexible frontiers. It leverages the powerful concept of adjacent individuals and adjacent communities inside the 3-D model. The full process is detailed and applied to five virtual entities inside and outside the industry. It raised a common view of 21 best attitudes. The paper provides managerial guidelines to managers of virtual entities.

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