scholarly journals IMPLEMENTASI MATERI PRODUKSI PADA IKLAN LAYANAN MASYARAKAT “Kita Indonesia”

2019 ◽  
Vol 2 (2) ◽  
pp. 270-282
Author(s):  
Ichsan Widi Utomo ◽  
Christopher Yudha Erlangga
Keyword(s):  
Community Service ◽  
Public Service ◽  
Production Management ◽  
Television Program ◽  
Television Programs ◽  
Study Program ◽  
Public Service Advertising ◽  
The Republic ◽  
The University ◽  
Service Advertising

This study seeks to implement appropriate production management in the production of "Kita Indonesia" public service advertising produced by the broadcasting study program of the University of Bina Sarana Informatika communicating with the Ministry of Home Affairs of the Republic of Indonesia. In this production special production theories are applied that are in accordance with the concept of production of public service advertising. This production is different from the production of television programs related to no drama but does not cover estimation Production material can be used in the production of community service advertisements "Kita Indonesia", although not in the television program category. Keywords: Production Management, Productions Materials, Public Service Ads

Politics in Public Service Advertising on Television.

1977 ◽  
Vol 92 (3) ◽  
pp. 529
Author(s):  
Doris A. Graber ◽  
David L. Paletz ◽  
Roberta E. Pearson ◽  
Donald L. Willis
Keyword(s):  
Public Service ◽  
Public Service Advertising ◽  
Service Advertising

scholarly journals Semiotic Analysis of a Public Service Advertising I compost food waste

Nirmana ◽  
2021 ◽  
Vol 19 (2) ◽  
pp. 90-97
Author(s):  
Muhammad Rudi Kurniawan ◽  
Sahrul N ◽  
Syafwandi Syafwandi
Keyword(s):  
Environmental Economic ◽  
Food Waste ◽  
Public Service ◽  
Social Aspects ◽  
Semiotic Analysis ◽  
Public Service Advertising ◽  
Design Innovation ◽  
Service Advertising ◽  
Insight Into

Most of the current researches on analyzing public service advertisings (PSA) about food waste into compost is concentrated on the interconnection between environmental, economic, and social aspects. This study has considered the semiotic analysis of the selected PSA through Barthes’ The Five Codes theory. Using the semiotic framework, the paper explains the messages of the PSA “I Compost Food Waste” and describes how this advertising provides insight into design innovation. The findings have shown that the PSA combined with the semiotics is capable of raising people’s awareness about food waste into compost.

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