scholarly journals Augmented Reality in Shopping Tourism: Boosting Tourism Development Through Innovation in Barcelona

2021 ◽  
Vol 11 (1) ◽  
pp. 1-10
Author(s):  
Jonathan Gomez Punzon
Keyword(s):  
Augmented Reality ◽  
Technology Adoption ◽  
Online Survey ◽  
Perceived Value ◽  
Tourism Development ◽  
Technology Adoption Model ◽  
Adoption Model ◽  
The Impact

Abstract This research explores the attractiveness and innovation of shopping tourism in the Gaudí neighbourhood in Barcelona, Spain, along with the potential for augmented reality (AR) experiences, as well as the impact of visitors’ tolerance of technologies. An online survey detected outcomes and offered insights for enrichment similar tourism areas using AR. The findings are positive, demonstrating significant funding for making use of augmented reality initiatives. This investigation confirms the strength of the Technology Adoption Model (TAM) within the framework of innovative use in a touristic neighbourhood. The study, thus, supports the current use and expansion of the TAM hypothesis by focusing on the less studied shopping tourist's context. The outcomes provide recommendations for the design of AR projects for segmented tourism experiences, comprising the importance of making AR tourism experiences more enjoyable, pleasant, and exciting, and this research demonstrates that AR practices can enhance tourists’ perceived value. By examining the data collected from 415 tourists in the Gaudí neighbourhood who were willing to enjoy shopping experiences, the outcomes illustrate a correlation between AR tourism experiences and perceived value. Hence, this validated that AR acceptance enables the connection between tourists’ perceived value of the Gaudí neighbourhood and AR technology's usability.

scholarly journals The Diffusion of E-marketing in Tourism Businesses of Ethiopia: An Empirical Investigation of Organisational E-readiness Perspectives

2020 ◽  
Vol 10 (1) ◽  
pp. 1-13
Author(s):  
Assegid Ayele Misganaw ◽  
Apar Singh
Keyword(s):  
Technology Adoption ◽  
Conceptual Model ◽  
Technology Diffusion ◽  
Structural Equation ◽  
Diffusion Theory ◽  
Ease Of Use ◽  
Relative Advantage ◽  
Technology Adoption Model ◽  
Adoption Model ◽  
The Impact

AbstractThe study aims to investigate the impact of organisational e-readiness on e-marketing diffusion in tourism businesses of Ethiopia. The research is based on a questionnaire survey and uses Structural Equation Modelling to test the conceptual model that extends technology diffusion theories. The study validates the conceptual model extended from Perceived Organisational E-readiness, Innovation Diffusion Theory and Technology Adoption Model to explain e-marketing diffusion. The findings indicated that perceived organisational e-readiness significantly affects e-marketing diffusion. The result implied that technology diffusion theories such as Technology Adoption Model and perceived organ-isational e-readiness were valid in demonstrating e-marketing diffusion. Though ease of use affected e-marketing diffusion, the impacts of compatibility and relative advantage were not significant; and thus, the indirect effect of organisational e-readiness on e-marketing diffusion was not significant. The finding also reinforces the necessity of a multilevel model to explain e-marketing diffusion in developing countries.

FAKTOR KESIAPAN DAN ADOPSI TEKNOLOGI INFORMASI DALAM KONTEKS TEKNOLOGI SERTA LINGKUNGAN PADA UMKM DI JAKARTA

2019 ◽  
Vol 5 (1) ◽  
pp. 49-56 ◽  
Author(s):  
Asrul Sani ◽  
Ninuk Wiliani
Keyword(s):  
Information Technology ◽  
Technology Adoption ◽  
Quantitative Study ◽  
Business Management ◽  
Technology Readiness ◽  
Business Sector ◽  
Research Model ◽  
Information Technology Adoption ◽  
Technology Adoption Model ◽  
Adoption Model

Use of information technology in general is very important for the development of the organization. Likewise, if the development of information technology can be applied to the small and medium business sector, so that it can increase the selling value of the sector. This research was conducted to answer the readiness of the SMEs sector in adopting information technology developments in business management. In this case the researcher develops the research model by adopting the technology readiness model and information technology adoption model in the context of technology and environment, combining and adjusting it according to the development of SMEs in Jakarta. This quantitative study involved 67 samples from MSME workers. Data was processed and analyzed using the PLS-SEM method using SmartPLS 2.0 software. The study also explained the results of the readiness factor which has a significant relationship to the utilization of information technology in SMEs in Jakarta

Technology adoption model and a road map to successful implementation of ITIL

2013 ◽  
Vol 26 (5) ◽  
pp. 553-576 ◽  
Author(s):  
Norita Ahmad ◽  
Noha Tarek Amer ◽  
Faten Qutaifan ◽  
Azza Alhilali
Keyword(s):  
Technology Adoption ◽  
Successful Implementation ◽  
Road Map ◽  
Technology Adoption Model ◽  
Adoption Model

Assessing the Determinants of Adoption of M-Banking by Students

2016 ◽  
pp. 120-136
Author(s):  
Gazal Punyani ◽  
Sourabh Sharma
Keyword(s):  
Banking Sector ◽  
Service Providers ◽  
Banking Industry ◽  
Banking System ◽  
Study Data ◽  
Mobile Banking ◽  
Banking Services ◽  
Technology Adoption Model ◽  
Adoption Model ◽  
The Impact

Technology is entwined in almost every part of one's lives. Today's students are using more technology than ever before. Information technology has revolutionized every industry and especially the banking industry. Tremendous improvements in technology have taken place in the Indian banking sector. Among all, Mobile Banking (m-banking) is the recent phenomenon that changed country's banking system. Students, being considered as most technically knowledgeable make most use of mobile banking services among all the banking customers. Therefore, the focus is particularly towards the young students engaging in m-banking services and to evaluate the factors that influence them to adopt m-banking. The study considers extended Technology Adoption Model (TAM) to measure the impact of the factors on adoption of m-banking. For the study, data was collected through questionnaire from 217 students of Western Rajasthan. The result of this research would provide valuable information to service providers in order to improve their m-banking services.

Sign in / Sign up

Export Citation Format

Share Document