scholarly journals ONLINE STORE BRAND STRATEGIES

2021 ◽  
Author(s):  
Ye. Romat ◽  
L. Granat
Keyword(s):  
Store Brand ◽  
Online Store ◽  
Brand Strategies

Developing in-store brand strategies and relational expression through sales promotions

2019 ◽  
Vol 47 ◽  
pp. 241-250 ◽  
Author(s):  
Sarah Mussol ◽  
Philippe Aurier ◽  
Gilles Séré de Lanauze
Keyword(s):  
Store Brand ◽  
Sales Promotions ◽  
Brand Strategies

Factors Influencing Customer’s Retail Chain Store Brand Choice Intention: Empirical Study of Circle K Stores in Hanoi

2020 ◽  
Vol 36 (4) ◽  
Author(s):  
Nguyen Thu Ha ◽  
Nguyen Thi Thanh Huyen
Keyword(s):  
Brand Choice ◽  
Distribution Networks ◽  
Analytical Framework ◽  
Store Brand ◽  
Chain Store ◽  
Retail Chain ◽  
Five Elements ◽  
Relationship Of ◽  
The Relationship

The retail market in Vietnam continues to grow with the entry of foreign retail brands and the strong rise of domestic businesses in expanding distribution networks and conquering consumer confidence. The appearance of more retail brands has created a fiercely competitive market. Based on the outcomes of previous research results on brand choice intention combined with a customer survey, the paper proposes an analytical framework and scales to examine the relationship of five elements including store image, price perception, risk perception, brand attitudes, brand awareness and retail brand choice intention with a case study of the Hanoi-based Circle K convenience store chain. These five elements are the precondition for retail businesses to develop their brands so as to attract customers.

APLIKASI REKENING BERSAMA SEBAGAI MEDIASI PEMBELI-PENJUAL DALAM TRANSAKSI ONLINE STORE

2015 ◽  
Vol 7 (1) ◽  
pp. 123
Author(s):  
Essy Malays Sari Sakti ◽  
Asril Basry
Keyword(s):  
Life Cycle ◽  
Web Development ◽  
Online Store ◽  
Front End ◽  
Development Life Cycle

Aplikasi rekening bersama adalah aplikasi yang dibangun  untuk menghubungkan antara pembeli, penjual dan admin rekening bersama yang terintegrasi dengan baik, guna menghindari adanya kecurangan antara pembeli dan penjual. Penelitian ini merupakan pengembangan dari penelitian terdahulu, yang mana penelitian terdahulu mengggunakan dua komunikasi yaitu front end communication dan back end communication. Front end communication merupakan komunikasi antara pembeli, penjual dan admin rekening bersama yang dilakukan melalui aplikasi yang dibangun  sedangkan  back end communication merupakan komunikasi   yang dilakukan diluar dari aplikasi tersebut misalnya komunikasi antara admin rekeningg bersama dengan  kurir/ perusahaan pengiriman barang yang dilakukan merlalui telepon dan fax.  Pada penelitian ini  komuniksi antara pembeli, penjual dan admin  rekening bersama  dan  kurir/perusahaan pengiriman barang,  dilakukan hanya melalui aplikasi rekening bersama ( front end communication) . Dengan metode WDLC ( Web Development Life Cycle ). , dimana tahap pertama diawali dengan menganalisis dan mengevaluasi kembali aplikasi terdahulu untuk ditelaah lebih jauh  serta melanjutkan pengembangan perancangan dan  pengembangan aplikasi. Tahap ujicoba dilakukan dengan mengakses sebagai pembeli, penjual dan  admin rekening bersama dan kurir . Hasil yang didapat bahwa komunikasi antara pembeli, penjual dan admin rekening bersama  serta kurir dapat dilakukan secara frond end communiacation  atau komunikasi dilakukan hanya melalui aplikasi rekening bersama saja.

Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India

2020 ◽  
Author(s):  
Glyn Atwal ◽  
Douglas Bryson ◽  
J. P. Kuehlwein
Keyword(s):  
Emerging Markets ◽  
Consumer Behaviour ◽  
Luxury Brand ◽  
Brand Building ◽  
The Future ◽  
Sustainable Advantage ◽  
Brand Strategies ◽  
Luxury Market

The complexity of luxury- and prestige-brand consumer behaviour combined with the relevance of “new prestige” has created a novel paradigm for luxury-brand strategies in emerging markets. As the luxury market in many emerging markets continues to grow, and in some cases approaches maturity, executives will need to consider appropriate tactics in order to achieve a sustainable advantage with luxury and prestige brands. With a focus on India, this chapter consequently applies the following principles of prestige brand building: (1) mission incomparable, (2) longing versus belonging, (3) from myth to meaning, (4) the product as manifestation, (5) living the dream, (6) unselling, and (7) never-ending growth. Examples include local and international brands with varying degrees of “luxuriousness”. Insights will provide luxury executives the option of using the principles of modern prestige branding to build the future of their brand on a robust foundation.

scholarly journals Driver Shift Planning for an Online Store with Short Delivery Times

2021 ◽  
Vol 180 ◽  
pp. 517-524
Author(s):  
Matthias Horn ◽  
Nikolaus Frohner ◽  
Günther R. Raidl
Keyword(s):  
Online Store ◽  
Delivery Times ◽  
Shift Planning

JCE Online Store Grand Opening

2005 ◽  
Vol 82 (1) ◽  
pp. 176
Author(s):  
Jon L. Holmes
Keyword(s):  
Online Store

Modeling store brand choice: Minimal effects of households’ demographic features

2015 ◽  
Vol 46 ◽  
pp. 113-118 ◽  
Author(s):  
Alejandro Cotes-Torres ◽  
Pablo A. Muñoz-Gallego ◽  
Óscar González-Benito
Keyword(s):  
Brand Choice ◽  
Store Brand ◽  
Demographic Features

A comparison between economic and organic store brands

2017 ◽  
Vol 45 (12) ◽  
pp. 1298-1316 ◽  
Author(s):  
Magali Jara ◽  
Gérard Cliquet ◽  
Isabelle Robert
Keyword(s):  
Brand Equity ◽  
Perceived Quality ◽  
Purchase Intentions ◽  
Path Model ◽  
Added Value ◽  
Store Brand ◽  
Store Brands ◽  
Content Type ◽  
Further Development

Purpose The purpose of this paper is to tackle the issue of store brand equity by considering two store brand’s positioning strategies: those with high perceived added value (the organic store brands), as opposed to economic brands. It takes place in the current environmental considerations showing the important role played by the packaging in determining the store brand equity. Design/methodology/approach A PLS Path model divided into four sub-models enables the authors to make specific predictions about customers’ purchase intentions. It also provides a concise operational calculation of the brand equity of each studied store brand. Findings Results show that economic brands build their equity with reinforced packaging, and organic brands maximise their brand equity by using simple packaging. In general, reinforced packaging improves the perceived quality of economic store brands but destroys that of organic brands. The calculations of overall equity scores for each studied store brand reveal that economic brands could benefit from further development whilst organic brands already maximise their equity. Practical implications Results will enable large retailers to develop effective campaigns focussing on perceived quality and more specifically by designing packaging that are suitable for the positioning of their brands – a simple packaging for organic brands and a reinforced packaging for economic brands to maximise customers’ value. Originality/value This is one of the first studies to deepen the store brand equity, comparing two contrasting types of brands, by studying specifically variations of the levels of customers’ perceived quality depending of two types of packaging.

Household store brand proneness: A framework

1996 ◽  
Vol 72 (2) ◽  
pp. 159-185 ◽  
Author(s):  
Paul S. Richardson ◽  
Arun K. Jain ◽  
Alan Dick
Keyword(s):  
Store Brand
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