scholarly journals Conceptualisation of Nation Brand Image

2013 ◽  
Author(s):  
Bintang Handayani ◽  
Basri Rashid
Keyword(s):  
National Identity ◽  
Literature Review ◽  
Conceptual Model ◽  
Brand Image ◽  
Brand Identity ◽  
Future Research ◽  
National Brand ◽  
Theoretical Relationship ◽  
Nation Brand

This paper examines the nation brand image notion. Literature review is employed as the method to develop the conceptual model. This paper suggests that the multifaceted nature of a nation can be covered in the nation brand image. In addition, the theoretical relationship between national brand identity, national identity, tourism brand and nation brand image and is also explored. This paper eventually proposes a conceptual model of nation brand image and suggests that future research include the multi elements of national brand identity and national identity as the components of nation brand image.   Keywords: Conceptual model, nation brand image.  

scholarly journals Enhancing Students’ Learning through Early Class Preparation

10.28945/3756 ◽  
2017 ◽  
Author(s):  
Clara A. Nkhoma ◽  
Mathews Nkhoma ◽  
Irfan ulhaq ◽  
Sang Q Mai
Keyword(s):  
Literature Review ◽  
Conceptual Model ◽  
Educational Program ◽  
Future Research ◽  
Student Centered ◽  
Class Participation ◽  
Class Environment ◽  
And Performance ◽  
Successful Collaboration ◽  
Undergraduate Class

Aim/Purpose: Development of a conceptual model linking early class preparation to improve class participation and performance. Background: Class preparation and class participation are precursors for the students’ performance. Methodology: Literature review. Findings: In a student-centered class environment, class preparation remains essential for the successful collaboration and participation. The literature review in this stream reveals that little attention has been paid to undergraduate class levels. Recommendation for Researchers: The literature review shows that there is a need for more research using undergraduate classes. Future Research: Validation and application of model in different educational program and discipline settings

scholarly journals Knowledge Governance: Building a Conceptual Framework

2019 ◽  
Vol 8 (1) ◽  
pp. 72-92
Author(s):  
Isabel Pinho ◽  
Cláudia Pinho ◽  
António Pedro Costa
Keyword(s):  
Literature Review ◽  
Conceptual Framework ◽  
Conceptual Model ◽  
Systematic Literature Review ◽  
Future Research ◽  
Analysis Framework ◽  
Starting Point ◽  
Structured Analysis ◽  
Knowledge Governance ◽  
Core Documents

This exploratory systematic literature review is a starting point for a deep literature review on “Knowledge Governance” (KGOV) topic. The aim is to have a quick picture about KGOV; specifically trying to identify the seminal, core and relevant documents. We also seek to know the contexts of these studies, as well as on what ontological levels and activities they refer to. The principal results are: a) the identification of the structure of the topic, by retrieving the main seminal articles and the most cited (core documents) and b) the building of a structured analysis framework. This framework will be used to perform a deep literature review that aim to develop an integrated and holist conceptual model on Knowledge Governance. Major conclusions are related to clues for future research on this topic.

Dissemination and consensual perceptions of nation brands: a framework for future research

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carlos J. Torelli
Keyword(s):  
Design Methodology ◽  
Brand Image ◽  
Nation Branding ◽  
Future Research ◽  
Cultural Narratives ◽  
Content Type ◽  
Shared Reality ◽  
Nation Brand ◽  
Practical Implications ◽  
Nation Brands

Purpose The purpose of this paper is to comment on the article by He et al., and to propose a framework for the worldwide dissemination of a nation brand image as a way to understand the nature and resilience of nation brands. Design/methodology/approach The approach is conceptual with illustrative examples. Findings By integrating research on the dissemination of cultural narratives in a power structure with the literature on shared reality and consensual perceptions, this paper develops a framework for future research on the factors that impact the emergence of a consensual image about a nation brand. These factors include the nation’s political and economic power, the widespread adoption of the nation’s language and the nation’s cultural attractiveness. The framework further proposes that these factors positively affect the likelihood that people would develop an image of what they perceive is widely shared about a nation brand, or the shared reality about the image of such nation brand. The framework also elaborates on some of the consequences for perpetuating the nation brand image and for reinforcing brand-affiliative consumption behaviors. Practical implications This paper offers a framework that allows marketers to further understand the worldwide dissemination of nation brands. Originality/value The paper integrates a novel framework with recent findings about the psychology of globalization, opening avenues for future research on nation branding.

scholarly journals Modelo Conceptual integrativo de Destination Branding: teste empírico no Porto e Norte de Portugal

2015 ◽  
Vol 13 (4) ◽  
pp. 865-874
Author(s):  
Pedro Costa Carvalho ◽  
◽  
Ana Maria Pinto Lima Vieira Brites Kankura Salazar ◽  
Paulo Matos Graça Ramos ◽  
◽  
...  
Keyword(s):  
Conceptual Model ◽  
Brand Image ◽  
Perceived Quality ◽  
Brand Identity ◽  
Brand Associations ◽  
Destination Branding ◽  
Tourist Destinations

The current study aims to develop and test a new conceptual model for destination branding, including and integrating the concepts of brand identity (brand associations), brand image, perceived quality, satisfation and loyalty. This study hypothesizes relationships among this constructs. This article aims to contribute to the conceptualization of destination branding that is identified as critical concept to the competitiveness of tourist destinations

scholarly journals Managing cyber risk in supply chains: a review and research agenda

2019 ◽  
Vol 25 (2) ◽  
pp. 223-240 ◽  
Author(s):  
Abhijeet Ghadge ◽  
Maximilian Weiß ◽  
Nigel D. Caldwell ◽  
Richard Wilding
Keyword(s):  
Supply Chain ◽  
Literature Review ◽  
Supply Chains ◽  
Conceptual Model ◽  
Systematic Literature Review ◽  
Cyber Security ◽  
Future Research ◽  
Security Systems ◽  
Content Type ◽  
Cyber Risk

Purpose In spite of growing research interest in cyber security, inter-firm based cyber risk studies are rare. Therefore, this study aims to investigate cyber risk management in supply chain contexts. Design/methodology/approach Adapting a systematic literature review process, papers from interdisciplinary areas published between 1990 and 2017 were selected. Different typologies, developed for conducting descriptive and thematic analysis, were established using data mining techniques to conduct a comprehensive, replicable and transparent review. Findings The review identifies multiple future research directions for cyber security/resilience in supply chains. A conceptual model is developed, which indicates a strong link between information technology, organisational and supply chain security systems. The human/behavioural elements within cyber security risk are found to be critical; however, behavioural risks have attracted less attention because of a perceived bias towards technical (data, application and network) risks. There is a need for raising risk awareness, standardised policies, collaborative strategies and empirical models for creating supply chain cyber-resilience. Research limitations/implications Different types of cyber risks and their points of penetration, propagation levels, consequences and mitigation measures are identified. The conceptual model developed in this study drives an agenda for future research on supply chain cyber security/resilience. Practical implications A multi-perspective, systematic study provides a holistic guide for practitioners in understanding cyber-physical systems. The cyber risk challenges and the mitigation strategies identified support supply chain managers in making informed decisions. Originality/value To the best of the authors’ knowledge, this is the first systematic literature review on managing cyber risks in supply chains. The review defines supply chain cyber risk and develops a conceptual model for supply chain cyber security systems and an agenda for future studies.

Organizational-level visual identity: an integrative literature review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Magnus Kristian Gregersen ◽  
Trine Susanne Johansen
Keyword(s):  
Literature Review ◽  
Design Methodology ◽  
Critical Discussion ◽  
Brand Identity ◽  
Organizational Level ◽  
Future Research ◽  
Content Type ◽  
Extant Literature ◽  
Visual Identity ◽  
Practical Implications

PurposeThe aim is to review and discuss main conceptualizations, themes and assumptions within organizational-level visual identity (VI) in order to identify potential avenues of theoretical advancement of VI as an independent construct.Design/methodology/approachAn integrative review approach offers a structured, nuanced perspective on the concept by synthesizing extant literature through an iterative, critical and qualitative process.FindingsThe synthesis identifies three overlapping terms [corporate visual identity (CVI), visual brand identity (VBI) and VI] and two main themes (visual consistency and authenticity). The dominant assumptions underpinning consistency and authenticity are challenged by alternative understandings, which provide a platform for perceiving visual consistency and authenticity in new ways.Research limitations/implicationsThe review offers an overview of organizational-level VI that helps define the concept as well as critical reflections which open up for additional research avenues that may develop it and point to potential areas for exploration.Practical implicationsThe review provides practitioners with a platform for discussing how to approach visual identities with regards to consistency and authenticity.Originality/valueThe review contributes with a synthesis of VI literature covering 50 years. It offers a structured presentation of and critical discussion on the underlying, dominant assumptions. By challenging these dominant assumptions, a palette of future research opportunities, with potentials to nuance and develop the concept as a unique construct, are presented.

Giving Brand Image to a Nation

2017 ◽  
pp. 979-998
Author(s):  
Bintang Handayani ◽  
Basri Rashid
Keyword(s):  
National Identity ◽  
Behavioral Intention ◽  
Exploratory Study ◽  
Brand Image ◽  
Image Theory ◽  
Nation Brand ◽  
Tourism And Hospitality

Adapting Keller's brand image theory (1993), this paper presents an exploratory framework for giving brand image to a nation. Utilizing unstructured interviews, the result suggests that tourism and hospitality attributes can be used for giving brand image to a nation and behavioral intention. Specifically, the result denotes that the perceived brand image of a nation is formed according to tourists' cognitive and affective beliefs, which at the end; influence the action to recommend to others and/or for repeat visitation. In addition, the “pretentious” nation brand campaign and national identity found in this exploratory study should be focused upon as variables for further research and testing the framework.

Giving Brand Image to a Nation

2015 ◽  
pp. 339-358
Author(s):  
Bintang Handayani ◽  
Basri Rashid
Keyword(s):  
National Identity ◽  
Behavioral Intention ◽  
Exploratory Study ◽  
Brand Image ◽  
Image Theory ◽  
Nation Brand ◽  
Tourism And Hospitality

Adapting Keller's brand image theory (1993), this paper presents an exploratory framework for giving brand image to a nation. Utilizing unstructured interviews, the result suggests that tourism and hospitality attributes can be used for giving brand image to a nation and behavioral intention. Specifically, the result denotes that the perceived brand image of a nation is formed according to tourists' cognitive and affective beliefs, which at the end; influence the action to recommend to others and/or for repeat visitation. In addition, the “pretentious” nation brand campaign and national identity found in this exploratory study should be focused upon as variables for further research and testing the framework.

When Luxury Vinous-Concept Hotel Meets Premium Wine Brands

2021 ◽  
pp. 366-380
Author(s):  
Lisa Ferraz ◽  
Helena Nobre ◽  
Belém Barbosa
Keyword(s):  
Literature Review ◽  
Qualitative Data ◽  
Brand Image ◽  
Point Of View ◽  
Future Research ◽  
Exploratory Research ◽  
Branding Strategy ◽  
Data Application ◽  
Luxury Hotel ◽  
Depth Interviews

Co-branding in the hospitality luxury sector is still understudied in the literature. This study aims at tackling this gap through the analysis of a case of a co-branding strategy between a vinous-concept luxury hotel in Portugal and premium wine brands of domestic producers. Fourteen in-depth interviews with managers of the luxury hotel and wine brand partners supported the exploratory research. This chapter represents a case of qualitative data application to an underestimated topic in the literature from the managers' point of view. The study offers evidence on the benefits for both parties, reasons for adopting co-branding, and partners' selection attributes. The improvement of brand image emerges as one of the main advantages of co-branding with a luxury hotel. Based on the literature review and the interviews with managers, the study proposes a set of hypotheses to be tested in future research. This chapter provides interesting cues for academics and practitioners.

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