When Luxury Vinous-Concept Hotel Meets Premium Wine Brands

Author(s):  
Lisa Ferraz ◽  
Helena Nobre ◽  
Belém Barbosa

Co-branding in the hospitality luxury sector is still understudied in the literature. This study aims at tackling this gap through the analysis of a case of a co-branding strategy between a vinous-concept luxury hotel in Portugal and premium wine brands of domestic producers. Fourteen in-depth interviews with managers of the luxury hotel and wine brand partners supported the exploratory research. This chapter represents a case of qualitative data application to an underestimated topic in the literature from the managers' point of view. The study offers evidence on the benefits for both parties, reasons for adopting co-branding, and partners' selection attributes. The improvement of brand image emerges as one of the main advantages of co-branding with a luxury hotel. Based on the literature review and the interviews with managers, the study proposes a set of hypotheses to be tested in future research. This chapter provides interesting cues for academics and practitioners.

2020 ◽  
Vol 12 (5) ◽  
pp. 1903 ◽  
Author(s):  
Jessica Osikominu ◽  
Nancy Bocken

Adopting a voluntary simplicity lifestyle (VSL) contributes to a change in consumption patterns towards more sustainable ones, which is urgently needed. This study defines the VSL as a voluntary reduction of income and consumption in exchange for more free time. Our research aims to contribute with more detailed VSL criteria. A literature review develops initial VSL criteria, which are validated against and enriched by data gathered through in-depth interviews with nine voluntary simplicity practitioners. This study contributes with: (1) more detailed insights into the value changes during lifestyle adoption of a VSL, (2) a detailed perspective on significant aspects in VSL adoption as well as how they tend to happen in sequence, and (3) insight into how consumption reduces or changes and how free time is spent when adopting a VSL. A conceptual framework for more detailed VSL criteria, as proposed in this study, is valuable to characterise the VSL lifestyle and differentiate it from other lifestyles. In sum, the study contributes to clearer perspectives on the VSL and provides detailed VSL criteria. Finally, we reaffirm the potential of VSL to contribute toward changing dominant unsustainable consumption patterns and indicate directions for future research.


Author(s):  
Cigdem Gonul Kochan ◽  
David R. Nowicki

PurposeThe study of supply chain resilience (SCRES) continues to gain interest in the academic and practitioner communities. The purpose of this paper is to present a focused review of the SCRES literature by investigating supply chain (SC) capabilities, their relationship to SCRES outcomes and the underpinning theoretical mechanisms of this relationship.Design/methodology/approachThe paper uses the systematic literature review approach to examine 383 articles published between 2000 and 2017, ultimately down selecting to the most relevant 228 peer-reviewed studies. Context-interventions-mechanisms-outcomes (CIMO) logic is applied to organize and synthesize these peer-reviewed studies. A typological framework is developed from the CIMO-based classification of the SCRES literature.FindingsThe findings of this study outline the gaps in the SCRES literature and present an agenda for future research.Research limitations/implicationsThis paper presents an exploratory research; therefore, the typological model presented is just one of the possible perspectives.Practical implicationsThe typology of SCRES literature can help practitioners to understand SCRES and to measure and assess the resilience of SCs.Originality/valueThe paper provides clear definitions of SCRES constructs, develops a typological framework to further understand SCRES and identifies SCRES measures and assessment techniques.


2018 ◽  
Vol 8 (4) ◽  
pp. 354-374 ◽  
Author(s):  
Andre Richelieu

Purpose How could a city, a region or a country succeed in its attempt to use sport to (re-)define, position and promote itself? Consequently, what do jurisdictions and brand managers need to consider when using sporting events as a leverage to market themselves abroad? The paper aims to discuss these issues. Design/methodology/approach This paper draws from a combination of an extensive literature review and secondary data collection in order to build a conceptual framework, entitled the “diamond” of place branding through sport. Findings Managers and politicians of cities, regions and countries should espouse a holistic approach when developing their place branding strategy through sport. This holistic approach can be articulated around four dimensions: sport, economic, commercial and social. Research limitations/implications Drawing mainly from a literature review, with the support of concrete examples, this is a first step within the confines of an exploratory research. A future study could analyze the specific cases of jurisdictions and how these fit within the conceptual framework articulated in this paper. Originality/value A place branding strategy through sport should be translated into a socio-economic legacy, with private and public benefits for the community. Ultimately, place branding through sport is one of the components of the overall place branding strategy of a jurisdiction.


2018 ◽  
Vol 11 (1) ◽  
pp. 79-122 ◽  
Author(s):  
Paolo Barbieri ◽  
Francesco Ciabuschi ◽  
Luciano Fratocchi ◽  
Matteo Vignoli

Purpose The aim of this paper is to analyze and classify research that has been conducted on manufacturing reshoring, i.e. the decision to bring back to the home country production activities earlier offshored, independently of the governance mode (insourcing vs outsourcing). Consequently, the paper also aims at providing avenues for future research and to highlight the distinct value of studying manufacturing reshoring either per se or in combination with other constructs of the international business tradition. Design/methodology/approach A set of 57 carefully selected articles on manufacturing reshoring published in international journals or books indexed on Scopus in the past 10 years was systematically analyzed based on the “5Ws and 1H” (who-what-where-when-why and how) set of questions. Findings The authors’ work shows a certain convergence among authors regarding what reshoring is and what its key features and motivations are. In contrast, other related aspects, such as the decision-making and implementation processes, are comparatively less understood. Research limitations/implications As manufacturing reshoring is a “recent” topic, for some of its aspects, only exploratory research is available to date, limiting the authors’ possibility to either characterize it in a more exhaustive way or highlight well-established patterns. Practical implications The paper demonstrates that studying reshoring will indeed contribute to expanding our understanding of internationalization processes and strategies in general and of production internationalization specifically. While past studies have argued that the learning derived from international experience would permit firms to overcome their unfamiliarity with new business environments, reshoring might show that this outcome is not necessarily certain. Rather, firms might not be able to overcome obstacles because of internationalization or they might realize that attempting to do so is not desirable, e.g. because of excessive risk or changes in the firm’s strategic priorities. Social implications From a societal point of view, the present research underlines that reshoring can be part of that re-industrialization policy that many Western countries include in their economic agenda – yet, its impact on employment should not be overestimated, as often relocation is only in regard to some product lines. At the same time, there might be an intimate relationship between reshoring and the various forms of technological innovations applied to manufacturing – which has become popularly labeled as “Industry 4.0”. Originality/value Literature reviews proposed until now usually paid almost exclusive attention to motivations driving this phenomenon. This paper offers a broader and more comprehensive examination of the extant knowledge of manufacturing reshoring and identifies the main unresolved issues and knowledge gaps, which future research should investigate.


Author(s):  
A Taskin Gümüs ◽  
A Fuat Güneri

Historically, the echelons of the supply chain, warehouse, distributors, retailers, etc., have been managed independently, buffered by large inventories. Increasing competitive pressures and market globalization are forcing firms to develop supply chains that can quickly respond to customer needs. To remain competitive and decrease inventory, these firms must use multi-echelon inventory management interactively, while reducing operating costs and improving customer service. The current paper reviews the literature, addressing multiechelon inventory management in supply chains from 1996 to 2005. The behaviour of the papers against demand and lead-time uncertainty is the key analysis point of the literature review presented here and it is conducted from an operational research point of view. Finally, directions for future research are suggested.


Author(s):  
Bintang Handayani ◽  
Basri Rashid

This paper examines the nation brand image notion. Literature review is employed as the method to develop the conceptual model. This paper suggests that the multifaceted nature of a nation can be covered in the nation brand image. In addition, the theoretical relationship between national brand identity, national identity, tourism brand and nation brand image and is also explored. This paper eventually proposes a conceptual model of nation brand image and suggests that future research include the multi elements of national brand identity and national identity as the components of nation brand image.   Keywords: Conceptual model, nation brand image.  


2020 ◽  
Vol 12 (14) ◽  
pp. 5586
Author(s):  
Margherita Del Prete ◽  
Antonella Samoggia

Chocolate is consumed all over the world. Since its origin, it has undergone many transformations to meet changing market demand. A better understanding of consumer behaviour is a key objective of any business, and so it is for chocolate businesses. In order to fulfil this aim, the current study presents a systematic literature review of consumers’ consumption and purchasing behaviour towards cocoa and chocolate. Two databases have been used to collect the literature: Scopus and Web of Science. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) flow diagram was used to identify the articles through the process of data screening and extractions. A total of sixty-four scientific articles have been selected. Research topics, methodological approach and data collection method were identified for each article selected. Then, the identified topics were grouped into four categories in order to obtain a model of major determinants in chocolate consumption: personal preferences, product attributes, socio-demographic factors and economic attributes. Results show that there is a strong focus on Fair Trade in chocolate. Moreover, the current literature review supports the fact that the price and promotion are under-investigated issues. This research represents a valuable tool, especially from a marketing point of view, by creating new channels and new sales opportunities for chocolate products.


2021 ◽  
Vol 13 (22) ◽  
pp. 12827
Author(s):  
Marcus Hübscher

Within the neoliberal context of today’s urbanism, a growing number of inner-city megaprojects aim to transform brownfield sites—accompanied by gentrification and tourism. However, there is no systematic review exploring the interplay between these phenomena. This paper aims to systemize the existing scientific contributions by means of a literature review. Using different databases, a total number of 797 scientific documents have been identified. After several screening steps, a final set of 66 studies was included in the review. I present an analysis from a quantitative and a qualitative perspective, exploring bibliometric aspects, concepts, methods, and relevant lines of discussion. The area studied is a relatively young and emerging field. Within the discussion, there is a strong dominance of countries located in the global north, with Spain, the UK, and the U.S. at the forefront. From a methodological point of view, qualitative and mixed methods are mostly applied. The discussion of megaprojects, gentrification, and tourism has an important descriptive focus, with main topics such as planning, justice, and motivations. There are considerable conceptual deficits, as one-quarter of the studies do not clearly explain their methods. Future research needs to find ways to enable knowledge transfer to planning practice.


2021 ◽  
Vol 20 ◽  
pp. 160940692110521
Author(s):  
Alba Viana-Lora ◽  
Marta Gemma Nel-lo-Andreu

The article carries out a systematic literature review on the social impact of research in all fields of study. To this end, this study has compiled the publications on the subject using the Web of Science database, and the most relevant terms have been mapped using the VOSviewer tool. The aim of the article is to advance and provide knowledge on the key aspects to be taken into account for research to generate social benefits and to analyse the main methods and instruments used to assess the social impact of research. At the same time, this article serves as a point of reflection to raise awareness, on a recent topic, of the limitations that arise in evaluation and research gaps that can be addressed in future research. This line of research has been in existence for just over 10 years. International programmes, such as Horizon Europe, highlight the impact channels and, in the field of social sciences, specific methodologies such as communicative communication are being developed. To the best of our knowledge, this is the first study to analyse the subject from a global point of view, without specifying the field of study, providing a conceptual map of the subject.


2017 ◽  
Vol 2 (1) ◽  
Author(s):  
Esti Nur Wakhidah ◽  
Budhi Haryanto

<p>The purpose of this study is to examine the role of satisfaction and trust in mediating the relationship between service quality and brand image, and customer's intention to be loyal. The data is collected using survey and conducted by distributing questionnaire through a website. Website is selected as a media to distribute th research instrument because today marketplace shows a shift from offline to online platform. This study selected 200 people who have the intention to loyal with Jalur Nugraha Ekakurir (JNE) service as samples. Structural Equation Model (SEM) is statistical method chosen to elaborate the relationship among the variables. The result of this research indicates that service quality and brand image have positive and significant effect on satisfaction and trust. In addition, this research also find the mediation effect of satisfaction and trust in shaping customer loyalty. This study also discusses the implications from theoretical, practical, and future research, point of view.</p><p><strong> </strong></p><p>Keywords: Service Quality, Brand Image, Customer Satisfaction, Customer Trust, Customer Loyalty</p>


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