Uncertainty and Risk Phenomenon in the Enterprise Managing
Periods of aggravation of the situation in the economy and politics, especially in connection with the crisis and transformation processes in society, are usually accompanied by increased interest in the problem of the phenomenon of risk and uncertainty in the economy. In this regard, the main results of creating methodological support and its practical application for solving management problems of modern production enterprises are analyzed. It is taken into account that management decisions are developed and implemented in an uncertain future state of the management object, as well as incomplete information about the past and current state of the surrounding socio-economic environment. Since in this case it is impossible to estimate in advance possible hindrances and obstacles to the «movement» of the controlled object to the goal and ways to overcome them, modern economic science has introduced the concept of «the phenomenon of economic risk» to solve this problem. It is proved that with the help of this concept and its applied characteristics, it is possible to analyze the purposeful activity of the control object and develop ways to control it when moving towards the goal in conditions of uncertainty. The main operational characteristics and variables of the risk management subsystem are analyzed, as well as applied methods for implementing risk management procedures in modern enterprises. It is shown that to reduce the economic risk level in the activities of enterprises, first of all, it is necessary to draw attention to the problem of forming a specific culture of risk management within economic organizations, which will allow using the advantages and positive features of such a culture to improve the efficiency of enterprises, including in the conditions of digitalization of the general economic space. The hypothesis is introduced that the inevitable spread of risk management in the practice of modern and especially promising enterprises as economic managed objects should be based, including on the application of the achievements of behavioral economic theory.