Intramural Sport Participation: An Examination of Participant Benefits, Service Quality, Program Satisfaction, and Student Retention

This study investigates whether the benefits of participation in, and perceived service quality of, an intramural sport program contribute to student retention and overall program satisfaction. Health and wellness outcomes, student learning outcomes, service quality, program satisfaction, and student retention in intramural programming were assessed at one Canadian university. The results reveal that participants experience physical, emotional, social and academic outcomes as a result of participation in intramural programming. The results also reveal that benefits of participation (physical health and wellness, emotional wellness, academic learning outcomes, social learning outcomes) and service quality are associated with greater student retention and program satisfaction. The results highlight the unique association between physical health and wellness benefits and student retention. The results also highlight the association between service quality, social and emotional wellness and program satisfaction among participants. Implications for practice and future research are presented.

Exertional Rhabdomyolysis Following Noncontact Collegiate Recreational Activity: A Case Report

A healthy 19-year-old male (body mass = 68.04 kg, height = 175.26 cm) participating in a collegiate intramural flag football tournament presented with unilateral gastrocnemius exercise-associated muscle cramps. He was given electrolytes, stretched, and returned to play. The exercise-associated muscle cramps progressed to his quadriceps bilaterally within 23 min of initial reported symptoms. Emergency medical services was activated and the patient was transported by ambulance to the emergency department, where he was diagnosed with acute exertional rhabdomyolysis. This case report explores the rarity of exertional rhabdomyolysis in a noncontact intramural sport and highlights the necessity for early recognition and treatment.

Title IX and Campus Recreation: Guidelines to Increase Gender Equity in Club and Intramural Sport Programs

Title IX legislation seeks to prevent sex discrimination in club and intramural recreational activities; yet guidance to encourage compliance with the law is limited. Hence the purpose of this investigation was to critically assess the applicability of Title IX athletic guidance and advance gender equity guidelines specific to intramural and club sports. Campus recreation directors from six NIRSA regions were sent an online survey with recommended gender equity guidelines. Eighty-two directors appraised the guidelines in relation to their effectiveness in evaluating gender equity in intramural and club sport programs. This investigation found the majority of the guidance for intercollegiate athletic programs to be relevant to club and intramural sport programs, but differences were found concerning provisions and participation opportunities. Similarities and differences are discussed and twenty guidelines are advanced to provide institutions with ways to provide men and women with nondiscriminatory participation opportunities.

Affective Outcomes of Intramural Sport Participation

Participation in collegiate intramural sports provides numerous, positive psychological benefits for its participants. Benefits of participation in intramural programs include improved happiness and subjective well-being which can be operationalized as one's positive affective state. The purpose of this study was to determine the affective outcomes (positive and negative affect) of intramural sport participation in a collegiate setting. Students at a Canadian university ( N = 315) completed a questionnaire immediately following their participation in an intramural sport. Overall, and across all demographic variables, participants reported significantly higher levels of positive affect than negative affect, even for all levels of task- or ego-orientation (low, medium, and high). A MANOVA revealed significant differences between the three levels of task-orientation on positive affect but not negative affect. These results are promising indicators of students' continued sport participation on campus and later in life as intramural sport participants report experiencing significantly more positive affect than negative affect.

Intramural Sport Marketing: An Examination of Effectiveness, Participant Motives, and Demographic Differences

Intramural sports exist as a relevant entity in the recruitment and retention of college students (Byl, 2002). The popularity of intramural sport has caused university recreational departments to increase intramural opportunities, thus increasing the need for more targeted marketing efforts. However, marketing strategies for intramural sport are not as refined, funded, or as thoroughly researched as strategies found within intercollegiate and professional sports (Schneider, Stier, Kampf, Wilding, & Haines, 2007). Therefore, in the current study, we examined the effectiveness of 10 intramural marketing techniques in relation to four participation motives and demographic characteristics for 208 intramural participants. Results revealed promotional items as the most effective marketing technique, whereas social media was the least effective. Regarding gender, men were more motivated by discounts, and women participated more for fitness. Our results could aid intramural sports coordinators to better use their marketing resources in relation to participant motives and avoid erroneous spending on ineffective methods.

A Comparative Analysis of Perceived Benefits of Participation between Recreational Sport Programs

This study examined recreational sports, with a focus on a comparative analysis of the overall, social, intellectual, and fitness perceived benefits associated with participation in three separate recreational program areas: group fitness, intramural sport, and sport clubs. A survey instrument, based upon the Task and Ego Orientation in Sport Questionnaire (TEOSQ) and Quality and Importance of Recreational Services (QIRS) perceived benefit scale, was administered to 1,176 students at a postsecondary institution. Results revealed a significant difference in perceived benefits between recreational program areas, with sport clubs reporting the greatest mean in all four perceived benefit groups (overall, social, intellectual, fitness). The study also found a significant positive correlation between all perceived benefit groups. These findings have implications for practitioners in terms of perceived benefit differences, suggesting advantages of the sport club program structure and the potential multiple effects of enhancing a perceived benefit group.