scholarly journals The Influence of Hotel Attributes on Brand Attachment and Post-Consumption Outcomes: The Mediating Effects of Brand Credibility

2021 ◽  
Vol 21 (1) ◽  
pp. 313-333
Author(s):  
Nadzirah Rosli ◽  
Norbani Che-Ha ◽  
Ezlika Mohd Ghazali

This research examine the mediating role of brand credibility between the relationship of hotel attributes and brand attachment that will to lead to post-consumption outcomes. We also examine how hotel attributes contributes to the brand attachment and post-consumption outcomes.Based on the mean-end chain theory, it explores the relationship among six constructs; hotel attributes, brand credibility, brand attachment and post-consumption outcomes (i.e., satisfaction, revisit intention and word-of-mouth). Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was deployed to validate the research model. The result indicatesbrand credibility fully mediates the relationship between hotel attributes and brand attachment. Subsequently, brand credibility and brand attachment are found to be significantly linked with post-consumption outcomes. The result offers implications for hotelier and direction for future research.

The present study investigated the impact of execution planning on agile project success with the mediating role of information sharing and moderating role of organization effectiveness because of the highlighted importance of agile methodology in the project industry due to its interactive customer collaborative approach. For this purpose, data were collected from software industry in Pakistan who utilize agile methodology in their projects. 300 completed questionnaires were received from the distributed and 280 were utilized for data analysis. The results delineated that execution planning has positive and significant relationship with agile project success. Similarly, the results indicated that information sharing mediates the relationship between execution planning and agile project success. Furthermore, the data showed that organization effectiveness moderates the relationship of execution planning and information sharing. Lastly, we conclude with theoretical and practical implications as well as future research directions.


2015 ◽  
Vol 7 (1) ◽  
pp. 89-103 ◽  
Author(s):  
Manish Gupta ◽  
Yln Kumar

Purpose – The purpose of this paper is to examine the mediating role of trust in the relationship of justice and employee engagement (EE) in Indian B-schools. Design/methodology/approach – Multiple regression was carried out on the responses obtained from 320 academics working in different Indian B-schools. Findings – The results showed that vertical trust (VT) partially mediates the procedural justice (PJ) and the EE relationship. Distributive justice, PJ, VT and EE were found to be significantly correlated with each other. Research limitations/implications – A very important implication from the findings is that the research will help the Indian B-schools engage their employees in a better manner and face the challenging environment. Future research can be carried out on finding the mediating effects of leader member exchange on VT-EE relationships with other levels of higher education. Originality/value – The current study empirically proved that a good level of PJ leads to a high level of VT and which ultimately results in engaged academics in Indian B-schools.


2018 ◽  
Vol 3 ◽  
pp. 1-24
Author(s):  
Angel Sharma ◽  
Phadindra Kumar Paudel

This research attempts to examine how perceived green brand quality and perceived performance influences customers trust in green brands through enhancing brand satisfaction. Using a sample of 108 customers in Hong Kong who were observed buying green tissue products, we investigate the relationship of perceived green brand quality and perceived performance with green brand trust, and the mediating effects of green brand satisfaction on these relationships. The results show that perceived green brand quality and perceived performance positively contribute to green brand trust directly and green brand satisfaction is an effective mechanism through which perceived green brand quality and perceived performance promote trust in a green brand.


2021 ◽  
Vol 32 (2) ◽  
pp. 85-105
Author(s):  
Ramon van Ingen ◽  
Melanie De Ruiter ◽  
Pascale Peters ◽  
Bas Kodden ◽  
Henry Robben

Drawing from self-determination theory and person-organization fit theory, the present study contributes to the literature on organizational purpose by examining the relationship between perceived organizational purpose and work engagement and the mediating role of person-organizational purpose (P-OP) fit herein. Based on data from a cross-sectional quantitative study among 517 knowledge workers from five financial service organizations, we tested two possible psychological mechanisms underlying the direct and indirect relationships between perceived organizational purpose and work engagement. The results of our structural equation modelling confirmed the hypothesized indirect effect model in which perceived organizational purpose was positively associated with work engagement, both directly and indirectly via P-OP fit. These findings show that organizational purpose has the capacity to directly and indirectly foster work engagement. The study suggests avenues for future research in OB, strategic HRM, and marketing.


2021 ◽  
Vol 30 (2) ◽  
pp. 129-138
Author(s):  
Mehmet Emin Turan

Adolescence is a period that plays a crucial role in career development. Understanding the psychological structures associated with a career can help to better understand adolescents’ career development. The aim of this study was to examine the mediating role of career and talent development self-efficacy in the relationship between adolescents’ locus of control and the construct of children’s hope. The study group was composed of 354 adolescents including 170 females and 184 males. The mean age of participants was 14.3 years. Structural equation modelling was used to investigate the mediating role of career and talent development self-efficacy in the relationship between locus of control and children's hope. It was concluded that career and talent development self-efficacy had a mediating role in the relationship between locus of control and children’s hope. Mental health professionals and educators who carry out locus of control or hope-based interventions are recommended to pay attention to the mediating role of self-efficacy.


2020 ◽  
Vol 42 (3) ◽  
pp. 240-248
Author(s):  
Alvaro Sicilia ◽  
Manuel Alcaraz-Ibáñez ◽  
Delia C. Dumitru ◽  
Adrian Paterna ◽  
Mark D. Griffiths

Fitness-related self-conscious emotions (SCEs) have been proposed as antecedents of exercise addiction (EA). However, the potential mechanisms underlying such a relationship remain unexplored. The present study examined the relationship between fitness-related SCEs and risk of EA, as well as the mediating role of passion for exercise. A total of 296 male runners (M = 40.35 years, SD = 10.69) completed a survey assessing weekly exercise frequency/hours, fitness-related SCEs, passion for exercise, and the risk of EA. The relationships between the study variables were examined using structural equation modeling. After controlling for age and weekly exercise frequency/hours, fitness-related SCEs of shame, guilt, and hubristic pride were positively associated with risk of EA. However, while guilt had direct effects on risk of EA, shame and hubristic pride showed indirect effects via obsessive passion. The results of the study are discussed, and some practical implications and future research directions are presented.


2020 ◽  
Vol 2 (3) ◽  
pp. 39-52
Author(s):  
Shahedul Alam Khan

The purpose of the study is to investigate the mediating role of business regulations in between the relationship of governance and international trade. Data were collected from 181 countries and the partial least squares structural equation model (PLS-SEM) was used to test the hypotheses. It was found that the business regulations practiced by a country significantly influence its international trade, but the governance of the country has a significant indirect influence on its international trade. A full mediation was evident from the results, where the indirect effect of governance on international trade was observed to be fully mediated by business regulations. The study will contribute to guiding governments and regulatory bodies to improve governance and business regulatory environment to facilitate international trade.


2018 ◽  
Vol 6 (2) ◽  
pp. 14-22
Author(s):  
Maimoona Tariq ◽  

The Purpose of this study is to enhance the understanding of relationship between co-worker support, and project efficiency in the presence of mediating role of team cohesiveness and moderating role of Project culture. The context of this study is projects that are taking place in Pakistan. Data were collected from 100 participants, who participated in project as a team member, using structured questionnaire. Findings suggested that project efficiency is affected by co-coworker support in a positive manner, in the presence of team cohesiveness. Regression analysis for moderating and mediating variables was performed using Model 4 and 1 of the Process Macros for SPSS presented by Preacher and Hayes. It has been found that team cohesiveness mediates the relationship of co-worker support and project efficiency. Moreover, the project culture plays a moderating role on the relation of co-worker support and team cohesiveness. In the end the implications for project managers and future research are discussed.


2016 ◽  
Vol 28 (4) ◽  
pp. 616-633 ◽  
Author(s):  
Jiwat Ram ◽  
Ming-Lu Wu

Purpose The purpose of this paper is to investigate the possible mediating role of switching cost (SC) in influencing customer loyalty (CL). Design/methodology/approach The authors derive a model containing the relationships between customer satisfaction (CS), brand image (BI), and CL through mediating effects of SC. Data collected from 200 subscribers of China Mobile was analysed using structural equation modelling technique. Findings The authors find that SC does not mediate the relationship between CS and CL, nor that between BI and CL. While both CS and BI have a direct and positive relationship with CL, only CS is positively associated with the SC. SC in itself has no direct relationship with CL, necessitating further understanding of its role. Research limitations/implications Prior findings have suggested the mediating role of SC, this study, however, show that SC does not have any mediating role in influencing CL. In fact, the direct role of SC is also questioned, as the authors do not find any direct relationship between SC and CL. Practical implications While managers should retain a balanced strategy for implementing SC, developing a strong BI and achieving CS is more important, and could help avoid any negative implications that may ensue from the implementation of SC. Originality/value This paper offers empirical evidence of the importance of SC – or rather lack of it – in enhancing CL. It also helps explain how SC interacts with CS and BI.


2018 ◽  
Vol 33 (5) ◽  
pp. 693-705 ◽  
Author(s):  
F. Javier Ramirez ◽  
Gloria Parra-Requena ◽  
Maria J. Ruiz-Ortega ◽  
Pedro M. Garcia-Villaverde

Purpose This paper aims to further understand how firms transform external information into marketing innovation. The specific aim is to analyse the mediating role of product innovation and organizational innovation in the relationship between external information and marketing innovation. Design/methodology/approach The study builds on the 2012 database Technological Innovation Panel (PITEC) with a sample of 994 manufacturing firms. The data are analysed using partial least squares structural equation modelling (PLS-SEM). Findings The results show how external information obtained about relationships with suppliers, customers and competitors leads to marketing innovation. The study demonstrates the mediating effects of product innovation and organizational innovation on the relationship between external information and marketing innovation. Practical implications Firms should utilize external information flows to innovate in both their products and organization as a prerequisite to marketing innovation. Originality/value This paper provides linkages between perspectives of networks, innovation and marketing to better understand the background of the least studied dimension of innovation – marketing innovation. The main contribution is to explain how firms use external information to achieve marketing innovation through product and organizational innovation.


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