scholarly journals Human Behavior Analysis Using Intelligent Big Data Analytics

2021 ◽  
Vol 12 ◽  
Author(s):  
Muhammad Usman Tariq ◽  
Muhammad Babar ◽  
Marc Poulin ◽  
Akmal Saeed Khattak ◽  
Mohammad Dahman Alshehri ◽  
...  
Keyword(s):  
Social Media ◽  
Big Data ◽  
Human Behavior ◽  
Data Analytics ◽  
Data Science ◽  
Big Data Analytics ◽  
Apache Spark ◽  
Social Media Data ◽  
The Social ◽  
Media Data

Intelligent big data analysis is an evolving pattern in the age of big data science and artificial intelligence (AI). Analysis of organized data has been very successful, but analyzing human behavior using social media data becomes challenging. The social media data comprises a vast and unstructured format of data sources that can include likes, comments, tweets, shares, and views. Data analytics of social media data became a challenging task for companies, such as Dailymotion, that have billions of daily users and vast numbers of comments, likes, and views. Social media data is created in a significant amount and at a tremendous pace. There is a very high volume to store, sort, process, and carefully study the data for making possible decisions. This article proposes an architecture using a big data analytics mechanism to efficiently and logically process the huge social media datasets. The proposed architecture is composed of three layers. The main objective of the project is to demonstrate Apache Spark parallel processing and distributed framework technologies with other storage and processing mechanisms. The social media data generated from Dailymotion is used in this article to demonstrate the benefits of this architecture. The project utilized the application programming interface (API) of Dailymotion, allowing it to incorporate functions suitable to fetch and view information. The API key is generated to fetch information of public channel data in the form of text files. Hive storage machinist is utilized with Apache Spark for efficient data processing. The effectiveness of the proposed architecture is also highlighted.

scholarly journals SCRAPING OF SOCIAL MEDIA DATA USING PYTHON-3 AND PERFORMING DATA ANALYTICS USING MICROSOFT POWER BI.

2020 ◽  
Vol 9 (7) ◽  
pp. 66-79
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Data Analytics ◽  
Marketing Strategies ◽  
Social Media Data ◽  
The Social ◽  
The Right ◽  
Media Data ◽  
Course Of Study

The manifestation of humanity is driven by fulfillment of desires. These desires are satiated by the society and its resources. But after the advent of social media the societal boundaries have shrunken but desires haven’t, hence the desires are now fulfilled through social media. The aforementioned phenomenon was recognized by the business plutocrats very early and have started to satisfy human desires using social media as a tool. But before satisfying the desires, the businesses needs to identify the specific desires of an individual. The identification of specific desires/needs will help the marketing agencies to develop user specific marketing strategies. These desires are explicitly available through the expressions of sentiments in the social media. The sentiment analysis can provide an insight to the desires of an individual. These patterns and insights helps the businesses to market their product to the right person. The sentiments and expressions can be captured using the scraping technique. The aforesaid points highlight’s the course of study followed by this paper and it is to perform data analytics of the social media data scraped using python.

The Bigger Picture: Combining Econometrics with Analytics Improves Forecasts of Movie Success

2021 ◽  
Author(s):  
Steven F. Lehrer ◽  
Tian Xie
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Big Data ◽  
Predictive Analytics ◽  
Big Data Analytics ◽  
Forecast Accuracy ◽  
Support Vector ◽  
Significant Heterogeneity ◽  
Social Media Data ◽  
Media Data

There exists significant hype regarding how much machine learning and incorporating social media data can improve forecast accuracy in commercial applications. To assess if the hype is warranted, we use data from the film industry in simulation experiments that contrast econometric approaches with tools from the predictive analytics literature. Further, we propose new strategies that combine elements from each literature in a bid to capture richer patterns of heterogeneity in the underlying relationship governing revenue. Our results demonstrate the importance of social media data and value from hybrid strategies that combine econometrics and machine learning when conducting forecasts with new big data sources. Specifically, although both least squares support vector regression and recursive partitioning strategies greatly outperform dimension reduction strategies and traditional econometrics approaches in forecast accuracy, there are further significant gains from using hybrid approaches. Further, Monte Carlo experiments demonstrate that these benefits arise from the significant heterogeneity in how social media measures and other film characteristics influence box office outcomes. This paper was accepted by J. George Shanthikumar, big data analytics.

scholarly journals A three-layer model on users’ interests mining

2017 ◽  
Vol 44 (1) ◽  
pp. 136-144 ◽  
Author(s):  
Renfeng Yang ◽  
Wenbo Xie ◽  
Duanbing Chen
Keyword(s):  
Social Media ◽  
Big Data ◽  
Layer Model ◽  
Short Term ◽  
Social Media Data ◽  
Sina Weibo ◽  
Hit Rate ◽  
The Social ◽  
Media Data

With the advent of big data era, social media plays an important role in many areas such as security and finance. Researchers pay more attention on mining users’ interests through the social media data. A three-layer model (TLM) based on keyword extracting is proposed to mine users’ interests, which includes candidate words extracting, semantic structures analysing and interest words ranking. The TLM mainly focuses on both self-importance and semantic-importance of interest words. In addition, the TLM also considers the interest drifting to track long-term and short-term interests of users. Experiments conducted on 10 SINA Weibo datasets show that TLM is more efficient than existing methods to identify users’ interests based on hit rate.

scholarly journals Machine learning-based mathematical modelling for prediction of social media consumer behavior using big data analytics

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Kiran Chaudhary ◽  
Mansaf Alam ◽  
Mabrook S. Al-Rakhami ◽  
Abdu Gumaei
Keyword(s):  
Social Media ◽  
Big Data ◽  
Consumer Behavior ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Process Data ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform

AbstractSocial media is popular in our society right now. People are using social media platforms to purchase various products. We collected the data from various social media platforms. We analyzed the data for prediction of the consumer behavior on the social media platform. We considered the consumer data from Facebook, Twitter, Linked In and YouTube, Instagram, and Pinterest, etc. There are diverse and high-speed, high volume data which are coming from social media platform, so we used predictive big data analytics. In this paper, we have used the concept of big data technology to process data and analyze it to predict consumer behavior on social media. We have analyzed consumer behavior on social media platforms based on some parameters and criteria. We analyzed the consumer perception, attitude towards the social media platform. To get good quality of result, we pre-process data using various data pre-processing to detect outlier, noises, error, and duplicate record. We developed mathematical modeling using machine learning to predict consumer behavior on the social media platform. This model is a predictive model for predicting consumer behavior on the social media platform. 80% of data are used for training purposes and 20% for testing.

scholarly journals Network based model of social media big data predicts contagious disease diffusion

2017 ◽  
Vol 45 (3) ◽  
pp. 110-120 ◽  
Author(s):  
Lauren S. Elkin ◽  
Kamil Topal ◽  
Gurkan Bebek
Keyword(s):  
Social Media ◽  
Big Data ◽  
Disease Outbreaks ◽  
Social Media Data ◽  
Content Type ◽  
Contagious Diseases ◽  
The Social ◽  
The Usa ◽  
Disease Diffusion ◽  
Media Data

Purpose Predicting future outbreaks and understanding how they are spreading from location to location can improve patient care provided. Recently, mining social media big data provided the ability to track patterns and trends across the world. This study aims to analyze social media micro-blogs and geographical locations to understand how disease outbreaks spread over geographies and to enhance forecasting of future disease outbreaks. Design/methodology/approach In this paper, the authors use Twitter data as the social media data source, influenza-like illnesses (ILI) as disease epidemic and states in the USA as geographical locations. They present a novel network-based model to make predictions about the spread of diseases a week in advance utilizing social media big data. Findings The authors showed that flu-related tweets align well with ILI data from the Centers for Disease Control and Prevention (CDC) (p < 0.049). The authors compared this model to earlier approaches that utilized airline traffic, and showed that ILI activity estimates of their model were more accurate. They also found that their disease diffusion model yielded accurate predictions for upcoming ILI activity (p < 0.04), and they predicted the diffusion of flu across states based on geographical surroundings at 76 per cent accuracy. The equations and procedures can be translated to apply to any social media data, other contagious diseases and geographies to mine large data sets. Originality/value First, while extensive work has been presented utilizing time-series analysis on single geographies, or post-analysis of highly contagious diseases, no previous work has provided a generalized solution to identify how contagious diseases diffuse across geographies, such as states in the USA. Secondly, due to nature of the social media data, various statistical models have been extensively used to address these problems.

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