scholarly journals A Personalized Recommendation Algorithm Based on the User’s Implicit Feedback in E-Commerce

2018 ◽  
Vol 10 (12) ◽  
pp. 117 ◽  
Author(s):  
Bo Wang ◽  
Feiyue Ye ◽  
Jialu Xu
Keyword(s):  
Collaborative Filtering ◽  
Recommendation System ◽  
Word Embedding ◽  
Purchase Behavior ◽  
Personalized Recommendation ◽  
Implicit Feedback ◽  
Recommendation Algorithm ◽  
Rating Data ◽  
Feedback Information ◽  
Recommendation Accuracy

A recommendation system can recommend items of interest to users. However, due to the scarcity of user rating data and the similarity of single ratings, the accuracy of traditional collaborative filtering algorithms (CF) is limited. Compared with user rating data, the user’s behavior log is easier to obtain and contains a large amount of implicit feedback information, such as the purchase behavior, comparison behavior, and sequences of items (item-sequences). In this paper, we proposed a personalized recommendation algorithm based on a user’s implicit feedback (BUIF). BUIF considers not only the user’s purchase behavior but also the user’s comparison behavior and item-sequences. We extracted the purchase behavior, comparison behavior, and item-sequences from the user’s behavior log; calculated the user’s similarity by purchase behavior and comparison behavior; and extended word-embedding to item-embedding to obtain the item’s similarity. Based on the above method, we built a secondary reordering model to generate the recommendation results for users. The results of the experiment on the JData dataset show that our algorithm shows better improvement in regard to recommendation accuracy over other CF algorithms.

scholarly journals A Collaborative Filtering Recommendation Algorithm Based on User Confidence and Time Context

2019 ◽  
Vol 2019 ◽  
pp. 1-12 ◽  
Author(s):  
Guangxia Xu ◽  
Zhijing Tang ◽  
Chuang Ma ◽  
Yanbing Liu ◽  
Mahmoud Daneshmand
Keyword(s):  
Collaborative Filtering ◽  
Traditional Method ◽  
Recommendation System ◽  
Rapid Development ◽  
Poor Performance ◽  
Mobile Internet ◽  
Personalized Recommendation ◽  
Recommendation Algorithm ◽  
Rating Data ◽  
Similarity Calculation

Complex and diverse information is flooding entire networks because of the rapid development of mobile Internet and information technology. Under this condition, it is difficult for a person to locate and access useful information for making decisions. Therefore, the personalized recommendation system which utilizes the user’s behaviour information to recommend interesting items emerged. Currently, collaborative filtering has been successfully utilized in personalized recommendation systems. However, under the condition of extremely sparse rating data, the traditional method of similarity between users is relatively simple. Moreover, it does not consider that the user’s interest will change over time, which results in poor performance. In this paper, a new similarity measure method which considers user confidence and time context is proposed to preferably improve the similarity calculation between users. Finally, the experimental results demonstrate that the proposed algorithm is suitable for the sparse data and effectively improves the prediction accuracy and enhances the recommendation quality at the same time.

Collaborative Filtering Recommendation Algorithm Integrated into Co-Rating Impact Factor

2014 ◽  
Vol 926-930 ◽  
pp. 3004-3007
Author(s):  
Xu Yang Wang ◽  
Heng Liu
Keyword(s):  
Impact Factor ◽  
Collaborative Filtering ◽  
Recommendation System ◽  
Nearest Neighbor ◽  
Recommendation Algorithm ◽  
Rating Data ◽  
Recommendation Accuracy ◽  
The Impact ◽  
Rating Information ◽  
Original Rating

The sparsity rating data is one of the main challenges of recommendation system. For this problem, we presented a collaborative filtering recommendation algorithm integrated into co-ratings impact factor. The method reduced the sparsity of rating matrix by filling the original rating matrix. It made the full use of rating information and took the impact on similarity of co-ratings between users into consideration when looking for the nearest neighbor so that the similarities were accurately computed. Experimental results showed that the proposed algorithm, to some extent, improved the recommendation accuracy.

Robust Analysis on a Privacy Preserving Recommendation Algorithm under the KNN Attack

2014 ◽  
Vol 610 ◽  
pp. 717-721 ◽  
Author(s):  
Yan Gao ◽  
Jing Bo Xia ◽  
Jing Jing Ji ◽  
Ling Ma
Keyword(s):  
Collaborative Filtering ◽  
Recommendation System ◽  
Privacy Preserving ◽  
Perturbation Techniques ◽  
Recommendation Algorithm ◽  
Rating Data ◽  
Robust Analysis ◽  
History Of

— Among algorithms in recommendation system, Collaborative Filtering (CF) is a popular one. However, the CF methods can’t guarantee the safety of the user rating data which cause private preserving issue. In general, there are four kinds of methods to solve private preserving: Perturbation, randomization, swapping and encryption. In this paper, we mimic algorithms which attack the privacy-preserving methods with randomized perturbation techniques. After leaking part of rating history of a customer, we can infer this customer’s other rating history. At the end, we propose an algorithm to enhance the system so as to avoid being attacked.

scholarly journals A Triangular Personalized Recommendation Algorithm for Improving Diversity

2018 ◽  
Vol 2018 ◽  
pp. 1-11 ◽  
Author(s):  
Biao Cai ◽  
Xiaowang Yang ◽  
Yusheng Huang ◽  
Hongjun Li ◽  
Qiang Sang
Keyword(s):  
Collaborative Filtering ◽  
Information Overload ◽  
Personalized Recommendation ◽  
Recommendation Algorithm ◽  
Filtering Method ◽  
Online Databases ◽  
Recommendation Algorithms ◽  
Recommendation Accuracy ◽  
Third Dimension ◽  
Triangular Area

Recommendation systems are used when searching online databases. As such they are very important tools because they provide users with predictions of the outcomes of different potential choices and help users to avoid information overload. They can be used on e-commerce websites and have attracted considerable attention in the scientific community. To date, many personalized recommendation algorithms have aimed to improve recommendation accuracy from the perspective of vertex similarities, such as collaborative filtering and mass diffusion. However, diversity is also an important evaluation index in the recommendation algorithm. In order to study both the accuracy and diversity of a recommendation algorithm at the same time, this study introduced a “third dimension” to the commonly used user/product two-dimensional recommendation, and a recommendation algorithm is proposed that is based on a triangular area (TR algorithm). The proposed algorithm combines the Markov chain and collaborative filtering method to make recommendations for users by building a triangle model, making use of the triangulated area. Additionally, recommendation algorithms based on a triangulated area are parameter-free and are more suitable for applications in real environments. Furthermore, the experimental results showed that the TR algorithm had better performance on diversity and novelty for real datasets of MovieLens-100K and MovieLens-1M than did the other benchmark methods.

The Design and Implementation of E-Commerce Personalized Services Based on Collaborative Filtering Recommendation System

2014 ◽  
Vol 687-691 ◽  
pp. 2039-2042 ◽  
Author(s):  
Meng Han
Keyword(s):  
Collaborative Filtering ◽  
Recommendation System ◽  
Reference Value ◽  
Personalized Recommendation ◽  
Site Management ◽  
Logical Model ◽  
Recommendation Algorithm ◽  
Design And Implementation ◽  
Personalized Services

In this paper, in accordance with the need of e-commerce site management, constructing the logical model of the personalized recommendation system, and use filtering recommendation algorithm to design the personalized recommendation engine. It is necessary to provide certain reference value to improve the personalized recommendation efficiency of e-commerce sites.

scholarly journals 5G Multimedia Precision Marketing Based on the Improved Multisensor Node Collaborative Filtering Recommendation Algorithm

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Kai Si ◽  
Min Zhou ◽  
Yingfang Qiao
Keyword(s):  
Collaborative Filtering ◽  
Social Relations ◽  
Recommendation System ◽  
Rapid Development ◽  
Auxiliary Information ◽  
Web Technology ◽  
Practical Significance ◽  
Personalized Recommendation ◽  
Recommendation Algorithm ◽  
Regularization Term

The rapid development of web technology has brought new problems and challenges to the recommendation system: on the one hand, the traditional collaborative filtering recommendation algorithm has been difficult to meet the personalized recommendation needs of users; on the other hand, the massive data brought by web technology provides more useful information for recommendation algorithms. How to extract features from this information, alleviate sparsity and dynamic timeliness, and effectively improve recommendation quality is a hot issue in the research of recommendation system algorithms. In view of the lack of an effective multisource information fusion mechanism in the existing research, an improved 5G multimedia precision marketing based on an improved multisensor node collaborative filtering recommendation algorithm is proposed. By expanding the input vector field, the features of users’ social relations and comment information are extracted and fused, and the problem of collaborative modelling of these two kinds of important auxiliary information is solved. The objective function is improved, the social regularization term and the internal regularization term in the vector domain are analysed and added from the perspective of practical significance and vector structure, which alleviates the overfitting problem. Experiments on a large number of real datasets show that the proposed method has higher recommendation quality than the classical and mainstream baseline algorithm.

Research on Location-Based Personalized Recommendation System

2014 ◽  
Vol 490-491 ◽  
pp. 1493-1496
Author(s):  
Huan Gao ◽  
Xi Tian ◽  
Xiang Ling Fu
Keyword(s):  
Collaborative Filtering ◽  
Real Time ◽  
Recommendation System ◽  
Information Overload ◽  
Information Filtering ◽  
Mobile Internet ◽  
Personalized Recommendation ◽  
Recommendation Algorithm ◽  
New System

With the mobile Internet developing in China, the problem of information overload has been brought to us. The traditional personalized recommendation cannot meet the needs of the mobile Internet. In this paper, the recommendation algorithm is mainly based on the collaborative filtering, but the new factors are introduced into the recommendation system. The new system takes the user's location and friends recommendation into the personalized recommendation system so that the recommendation system can meet the mobile Internet requirements. Besides, this paper also puts forward the concept of moving business circle for information filtering, which realizes the precise and real-time personalized recommendations. This paper also proves the recommendation effects through collecting and analyzing the data, which comes from the website of dianping.com.

Study on Personalized Recommendation Technology of Digital TV Programs

2013 ◽  
Vol 347-350 ◽  
pp. 3035-3038
Author(s):  
Xiao Bin Wang ◽  
Qing Jun Wang
Keyword(s):  
Collaborative Filtering ◽  
Recommendation System ◽  
Digital Tv ◽  
Personalized Recommendation ◽  
Digital Television ◽  
Content Filtering ◽  
Recommendation Algorithm ◽  
Tv Program ◽  
Collaborative Filtering Algorithm ◽  
Multi Agent

This paper aims at one of key technologies in digital television development ---intelligent personalized recommendation technology of digital TV programs for study. This paper proposes to take advantage of ample TV-Anytime to describe metadata so as to perform specific plans of guide service for TV programs based on TV-Anytime metadata specification. It combines technology such as data mining and artificial intelligence etc with a view of building a personalized TV program recommendation system on the framework of the multi-agent. Besides, a hybrid algorithm with content filtering and collaborative filtering based on the systematical recommendation algorithm has been put forward. In order to overcome the deficiencies of traditional collaborative filtering algorithm which relies on users explicit evaluation, the paper represents an improved algorithm with the footing of content collaborative filtering.

A Collaborative Filtering Recommendation Algorithm Combined with User and Item

2014 ◽  
Vol 513-517 ◽  
pp. 1878-1881
Author(s):  
Feng Ming Liu ◽  
Hai Xia Li ◽  
Peng Dong
Keyword(s):  
Collaborative Filtering ◽  
Recommendation System ◽  
Experimental Results ◽  
Personalized Recommendation ◽  
User Evaluation ◽  
Recommendation Algorithm ◽  
Filtering Algorithm ◽  
Collaborative Filtering Algorithm

The collaborative filtering recommendation algorithm based on user is becoming the more personalized recommendation algorithm. But when the user evaluation for goods is very small and the user didnt evaluate the item, the commodity recommendation based on the item evaluation of user may not be accurate, and this is the sparseness in the collaborative filtering algorithm based on user. In order to solve this problem, this paper presents a collaborative filtering recommendation algorithm based on user and item. The experimental results show that this method has smaller MAE and greatly improve the quality of the recommendation in the recommendation system.

scholarly journals Personalized News Recommendation and Simulation Based on Improved Collaborative Filtering Algorithm

Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-12
Author(s):  
Kunni Han
Keyword(s):  
Collaborative Filtering ◽  
Nearest Neighbor ◽  
Data Preprocessing ◽  
Recall Rate ◽  
Personalized Recommendation ◽  
Recommendation Algorithm ◽  
Data Set ◽  
Filtering Algorithm ◽  
Collaborative Filtering Algorithm ◽  
Recommendation Accuracy

Faced with massive amounts of online news, it is often difficult for the public to quickly locate the news they are interested in. The personalized recommendation technology can dig out the user’s interest points according to the user’s behavior habits, thereby recommending the news that may be of interest to the user. In this paper, improvements are made to the data preprocessing stage and the nearest neighbor collection stage of the collaborative filtering algorithm. In the data preprocessing stage, the user-item rating matrix is filled to alleviate its sparsity. The label factor and time factor are introduced to make the constructed user preference model have a better expression effect. In the stage of finding the nearest neighbor set, the collaborative filtering algorithm is combined with the dichotomous K-means algorithm, the user cluster matching the target user is selected as the search range of the nearest neighbor set, and the similarity measurement formula is improved. In order to verify the effectiveness of the algorithm proposed in this paper, this paper selects a simulated data set to test the performance of the proposed algorithm in terms of the average absolute error of recommendation, recommendation accuracy, and recall rate and compares it with the user-based collaborative filtering recommendation algorithm. In the simulation data set, the algorithm in this paper is superior to the traditional algorithm in most users. The algorithm in this paper decomposes the sparse matrix to reduce the impact of data sparsity on the traditional recommendation algorithm, thereby improving the recommendation accuracy and recall rate of the recommendation algorithm and reducing the recommendation error.

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