scholarly journals 5G Multimedia Precision Marketing Based on the Improved Multisensor Node Collaborative Filtering Recommendation Algorithm

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Kai Si ◽  
Min Zhou ◽  
Yingfang Qiao

The rapid development of web technology has brought new problems and challenges to the recommendation system: on the one hand, the traditional collaborative filtering recommendation algorithm has been difficult to meet the personalized recommendation needs of users; on the other hand, the massive data brought by web technology provides more useful information for recommendation algorithms. How to extract features from this information, alleviate sparsity and dynamic timeliness, and effectively improve recommendation quality is a hot issue in the research of recommendation system algorithms. In view of the lack of an effective multisource information fusion mechanism in the existing research, an improved 5G multimedia precision marketing based on an improved multisensor node collaborative filtering recommendation algorithm is proposed. By expanding the input vector field, the features of users’ social relations and comment information are extracted and fused, and the problem of collaborative modelling of these two kinds of important auxiliary information is solved. The objective function is improved, the social regularization term and the internal regularization term in the vector domain are analysed and added from the perspective of practical significance and vector structure, which alleviates the overfitting problem. Experiments on a large number of real datasets show that the proposed method has higher recommendation quality than the classical and mainstream baseline algorithm.

2019 ◽  
Vol 2019 ◽  
pp. 1-12 ◽  
Author(s):  
Guangxia Xu ◽  
Zhijing Tang ◽  
Chuang Ma ◽  
Yanbing Liu ◽  
Mahmoud Daneshmand

Complex and diverse information is flooding entire networks because of the rapid development of mobile Internet and information technology. Under this condition, it is difficult for a person to locate and access useful information for making decisions. Therefore, the personalized recommendation system which utilizes the user’s behaviour information to recommend interesting items emerged. Currently, collaborative filtering has been successfully utilized in personalized recommendation systems. However, under the condition of extremely sparse rating data, the traditional method of similarity between users is relatively simple. Moreover, it does not consider that the user’s interest will change over time, which results in poor performance. In this paper, a new similarity measure method which considers user confidence and time context is proposed to preferably improve the similarity calculation between users. Finally, the experimental results demonstrate that the proposed algorithm is suitable for the sparse data and effectively improves the prediction accuracy and enhances the recommendation quality at the same time.


2016 ◽  
Vol 16 (6) ◽  
pp. 146-159 ◽  
Author(s):  
Zhijun Zhang ◽  
Huali Pan ◽  
Gongwen Xu ◽  
Yongkang Wang ◽  
Pengfei Zhang

Abstract With the rapid development of social networks, location based social network gradually rises. In order to retrieve user’s most preferred attractions from a large number of tourism information, personalized recommendation algorithm based on the geographic location has been widely concerned in academic and industry. Aiming at the problem of low accuracy in personalized tourism recommendation system, this paper presents a personalized algorithm for tourist attraction recommendation – RecUFG Algorithm, which combines user collaborative filtering technology with friends trust relationships and geographic context. This algorithm fully exploits social relations and trust friendship between users, and by means of the geographic information between user and attraction location, recommends users most interesting attractions. Experimental results on real data sets demonstrate the feasibility and effectiveness of the algorithm. Compared with the existing recommendation algorithm, it has a higher prediction accuracy and customer satisfaction.


Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-11
Author(s):  
Hui Ning ◽  
Qian Li

Collaborative filtering technology is currently the most successful and widely used technology in the recommendation system. It has achieved rapid development in theoretical research and practice. It selects information and similarity relationships based on the user’s history and collects others that are the same as the user’s hobbies. User’s evaluation information is to generate recommendations. The main research is the inadequate combination of context information and the mining of new points of interest in the context-aware recommendation process. On the basis of traditional recommendation technology, in view of the characteristics of the context information in music recommendation, a personalized and personalized music based on popularity prediction is proposed. Recommended algorithm is MRAPP (Media Recommendation Algorithm based on Popularity Prediction). The algorithm first analyzes the user’s contextual information under music recommendation and classifies and models the contextual information. The traditional content-based recommendation technology CB calculates the recommendation results and then, for the problem that content-based recommendation technology cannot recommend new points of interest for users, introduces the concept of popularity. First, we use the memory and forget function to reduce the score and then consider user attributes and product attributes to calculate similarity; secondly, we use logistic regression to train feature weights; finally, appropriate weights are used to combine user-based and item-based collaborative filtering recommendation results. Based on the above improvements, the improved collaborative filtering recommendation algorithm in this paper has greatly improved the prediction accuracy. Through theoretical proof and simulation experiments, the effectiveness of the MRAPP algorithm is demonstrated.


2018 ◽  
Vol 10 (12) ◽  
pp. 117 ◽  
Author(s):  
Bo Wang ◽  
Feiyue Ye ◽  
Jialu Xu

A recommendation system can recommend items of interest to users. However, due to the scarcity of user rating data and the similarity of single ratings, the accuracy of traditional collaborative filtering algorithms (CF) is limited. Compared with user rating data, the user’s behavior log is easier to obtain and contains a large amount of implicit feedback information, such as the purchase behavior, comparison behavior, and sequences of items (item-sequences). In this paper, we proposed a personalized recommendation algorithm based on a user’s implicit feedback (BUIF). BUIF considers not only the user’s purchase behavior but also the user’s comparison behavior and item-sequences. We extracted the purchase behavior, comparison behavior, and item-sequences from the user’s behavior log; calculated the user’s similarity by purchase behavior and comparison behavior; and extended word-embedding to item-embedding to obtain the item’s similarity. Based on the above method, we built a secondary reordering model to generate the recommendation results for users. The results of the experiment on the JData dataset show that our algorithm shows better improvement in regard to recommendation accuracy over other CF algorithms.


2014 ◽  
Vol 687-691 ◽  
pp. 2039-2042 ◽  
Author(s):  
Meng Han

In this paper, in accordance with the need of e-commerce site management, constructing the logical model of the personalized recommendation system, and use filtering recommendation algorithm to design the personalized recommendation engine. It is necessary to provide certain reference value to improve the personalized recommendation efficiency of e-commerce sites.


2014 ◽  
Vol 490-491 ◽  
pp. 1493-1496
Author(s):  
Huan Gao ◽  
Xi Tian ◽  
Xiang Ling Fu

With the mobile Internet developing in China, the problem of information overload has been brought to us. The traditional personalized recommendation cannot meet the needs of the mobile Internet. In this paper, the recommendation algorithm is mainly based on the collaborative filtering, but the new factors are introduced into the recommendation system. The new system takes the user's location and friends recommendation into the personalized recommendation system so that the recommendation system can meet the mobile Internet requirements. Besides, this paper also puts forward the concept of moving business circle for information filtering, which realizes the precise and real-time personalized recommendations. This paper also proves the recommendation effects through collecting and analyzing the data, which comes from the website of dianping.com.


2013 ◽  
Vol 347-350 ◽  
pp. 3035-3038
Author(s):  
Xiao Bin Wang ◽  
Qing Jun Wang

This paper aims at one of key technologies in digital television development ---intelligent personalized recommendation technology of digital TV programs for study. This paper proposes to take advantage of ample TV-Anytime to describe metadata so as to perform specific plans of guide service for TV programs based on TV-Anytime metadata specification. It combines technology such as data mining and artificial intelligence etc with a view of building a personalized TV program recommendation system on the framework of the multi-agent. Besides, a hybrid algorithm with content filtering and collaborative filtering based on the systematical recommendation algorithm has been put forward. In order to overcome the deficiencies of traditional collaborative filtering algorithm which relies on users explicit evaluation, the paper represents an improved algorithm with the footing of content collaborative filtering.


2014 ◽  
Vol 513-517 ◽  
pp. 1878-1881
Author(s):  
Feng Ming Liu ◽  
Hai Xia Li ◽  
Peng Dong

The collaborative filtering recommendation algorithm based on user is becoming the more personalized recommendation algorithm. But when the user evaluation for goods is very small and the user didnt evaluate the item, the commodity recommendation based on the item evaluation of user may not be accurate, and this is the sparseness in the collaborative filtering algorithm based on user. In order to solve this problem, this paper presents a collaborative filtering recommendation algorithm based on user and item. The experimental results show that this method has smaller MAE and greatly improve the quality of the recommendation in the recommendation system.


Author(s):  
Yiman Zhang

In the era of big data, the amount of Internet data is growing explosively. How to quickly obtain valuable information from massive data has become a challenging task. To effectively solve the problems faced by recommendation technology, such as data sparsity, scalability, and real-time recommendation, a personalized recommendation algorithm for e-commerce based on Hadoop is designed aiming at the problems in collaborative filtering recommendation algorithm. Hadoop cloud computing platform has powerful computing and storage capabilities, which are used to improve the collaborative filtering recommendation algorithm based on project, and establish a comprehensive evaluation system. The effectiveness of the proposed personalized recommendation algorithm is further verified through the analysis and comparison with some traditional collaborative filtering algorithms. The experimental results show that the e-commerce system based on cloud computing technology effectively improves the support of various recommendation algorithms in the system environment; the algorithm has good scalability and recommendation efficiency in the distributed cluster, and the recommendation accuracy is also improved, which can improve the sparsity, scalability and real-time problems in e-commerce personalized recommendation. This study greatly improves the recommendation performance of e-commerce, effectively solves the shortcomings of the current recommendation algorithm, and further promotes the personalized development of e-commerce.


2016 ◽  
Vol 2016 ◽  
pp. 1-7 ◽  
Author(s):  
Zhijun Zhang ◽  
Gongwen Xu ◽  
Pengfei Zhang

Aiming at data sparsity and timeliness in traditional E-commerce collaborative filtering recommendation algorithms, when constructing user-item rating matrix, this paper utilizes the feature that commodities in E-commerce system belong to different levels to fill in nonrated items by calculating RF/IRF of the commodity’s corresponding level. In the recommendation prediction stage, considering timeliness of the recommendation system, time weighted based recommendation prediction formula is adopted to design a personalized recommendation model by integrating level filling method and rating time. The experimental results on real dataset verify the feasibility and validity of the algorithm and it owns higher predicting accuracy compared with present recommendation algorithms.


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