Factors Correlated with Home Gardening in Gauteng Province, South Africa

Background: In addition to increasing access to fresh and affordable produce, home gardening enhances food security. This notwithstanding, there is no evidence of studies that have investigated factors correlated with home gardening in Gauteng Province (GP), South Africa. The present study investigated home gardening across the GP. Methods: Retrospective data of residents of GP (n = 30002) collected by the Gauteng City Region Observatory were used. A binary logistic regression was employed to determine factors correlated with home gardening. Results: Overall participation in home gardening was low (12.37%). If a respondent was a resident of the poorest areas, resided in a house received under the Rural Development Programme, had a borehole/well as the main source of water, belonged to a social club, received a social grant, was >65 years, and rated his/her health as poor, then they were more likely to participate in home gardening. Factors that were negatively correlated with home gardening included if the respondent rented from private individuals and if the respondent’s health status prevented him/her from doing daily work. Conclusion: The low participation levels in home gardening observed suggest the failure of the current policies geared at fostering home gardening in the province. Policy makers and relevant authorities should target identified groups to improve participation in home gardening.

Download Full-text

The Influence of Brand Trust, Brand Familiarity and Brand Experience on Brand Attachment: A Case of Consumers in the Gauteng Province of South Africa

Journal of Economics and Behavioral Studies ◽

10.22610/jebs.v9i1.1558 ◽

2017 ◽

Vol 9 (1) ◽

pp. 69 ◽

Cited By ~ 1

Author(s):

Chinomona E ◽

Maziriri ET

Keyword(s):

South Africa ◽

Brand Management ◽

Brand Experience ◽

Brand Trust ◽

Gauteng Province ◽

Policy Makers ◽

Brand Attachment ◽

Brand Familiarity ◽

Management Literature ◽

New Policies

In today’s post-modern era, brands significantly play an important role in consumer behaviour. This paper aimed at examining how brand trust, brand familiarity and brand experience have an influence on brand attachment using a sample of consumers within the Gauteng Province of South Africa. A quantitative method using Smart PLS was employed to test the relationships among the three hypotheses. A structured questionnaire consisting of validated scales for brand trust, brand familiarity, brand experience and brand attachment was administered to a sample of 181 consumers within the Gauteng province of South Africa. The results of this study showed that brand trust, brand familiarity and brand experience positively influences brand attachment in a significant and direct way. The results of this empirical study provided fruitful implications toacademicians, practitioners as well as policy makers from the perspective of academicians.This study makes a significant contribution to the brand management literature by systematically examiningthe influence of brand trust, brand familiarity and brand experience on brand attachment. On the practitioners’ side, this study therefore submits thatbrand managers for companies in the Gauteng province ought to concentrate on strategies that enhance brand experience because it is likely to yield the desired brand attachment when compared to other research constructs. The results which have been obtained from this study may also be used to generate new policies and revision of the existing policies. Precisely,policies or strategies which exist in numerous organizationsare there in order to make consumers remain attached to certain brands.Moreover, this study vastly add new knowledge to the present body of brand management literature in Africa - a context that is neglected by some academicians in developing countries.

Download Full-text

The Influence of Brand Trust, Brand Familiarity and Brand Experience on Brand Attachment: A Case of Consumers in the Gauteng Province of South Africa

Journal of Economics and Behavioral Studies ◽

10.22610/jebs.v9i1(j).1558 ◽

2017 ◽

Vol 9 (1(J)) ◽

pp. 69-81 ◽

Cited By ~ 1

Author(s):

Chinomona E ◽

Maziriri ET

Keyword(s):

South Africa ◽

Brand Management ◽

Brand Experience ◽

Brand Trust ◽

Gauteng Province ◽

Policy Makers ◽

Brand Attachment ◽

Brand Familiarity ◽

Management Literature ◽

New Policies

In todayâ€™s post-modern era, brands significantly play an important role in consumer behaviour. This paper aimed at examining how brand trust, brand familiarity and brand experience have an influence on brand attachment using a sample of consumers within the Gauteng Province of South Africa. A quantitative method using Smart PLS was employed to test the relationships among the three hypotheses. A structured questionnaire consisting of validated scales for brand trust, brand familiarity, brand experience and brand attachment was administered to a sample of 181 consumers within the Gauteng province of South Africa. The results of this study showed that brand trust, brand familiarity and brand experience positively influences brand attachment in a significant and direct way. The results of this empirical study provided fruitful implications toacademicians, practitioners as well as policy makers from the perspective of academicians.This study makes a significant contribution to the brand management literature by systematically examiningthe influence of brand trust, brand familiarity and brand experience on brand attachment. On the practitionersâ€™ side, this study therefore submits thatbrand managers for companies in the Gauteng province ought to concentrate on strategies that enhance brand experience because it is likely to yield the desired brand attachment when compared to other research constructs. The results which have been obtained from this study may also be used to generate new policies and revision of the existing policies. Precisely,policies or strategies which exist in numerous organizationsare there in order to make consumers remain attached to certain brands.Moreover, this study vastly add new knowledge to the present body of brand management literature in Africa - a context that is neglected by some academicians in developing countries.

Download Full-text

Segmenting and Profiling South African Households’ Electricity Conservation Behavior

Social Marketing Quarterly ◽

10.1177/1524500417712188 ◽

2017 ◽

Vol 23 (3) ◽

pp. 249-265 ◽

Cited By ~ 6

Author(s):

Paul Blaise Issock Issock ◽

Mercy Mpinganjira ◽

Helen Duh

Keyword(s):

South Africa ◽

South African ◽

Market Segmentation ◽

Sociodemographic Characteristics ◽

South African Government ◽

Gauteng Province ◽

African Government ◽

Policy Makers ◽

Promotional Messages ◽

Electricity Conservation

In the last decade, South Africa has frequently experienced electricity shortages. Conserving electricity is a sustainable means by which households can contribute to mitigating the problem. The main electricity supplier, Eskom, partners with the South African government to promote electricity conservation, particularly in households. For effective tailoring of promotional messages, market segmentation is needed. This study uses cluster analysis to segment and identify segment sizes and types of electricity conservation behaviors in South African households. It also profiles the segments according to sociodemographic characteristics and some economic and psychological drivers of conservation behaviors. We surveyed 629 electricity consumers in the Gauteng province of South Africa. Four segments were identified: devoted conservers (18%), unconcerned nonconservers (28.7%), curtailment-oriented conservers (29.3%), and efficiency-oriented consumers (24%). The article proposes germane strategies to be tailored by social marketers and policy makers to reach each of these segments.

Download Full-text

Ascertaining the Role of Leadership on Employee Satisfaction in Market and Social Research Industries in Gauteng Province of South Africa Using Qualitative Research

International Journal on Leadership ◽

10.21863/ijl/2015.3.2.009 ◽

2015 ◽

Vol 3 (2) ◽

Author(s):

Kingstone Mutsonziwa ◽

Philip Serumaga-Zake

Keyword(s):

South Africa ◽

Employee Satisfaction ◽

Quantitative Research ◽

Social Research ◽

Labour Productivity ◽

Working Environment ◽

Gauteng Province ◽

Career Growth ◽

Quantitative Results ◽

Mixed Approach

This paper is based on the study a Doctor of Business Leadership (DBL) thesis titled A Statistical Model for Employee Satisfaction in the Market and Social Research Industries in Gauteng Province. The purpose of this study was to identify the attributes that affect employee satisfaction in the Market and Social Research Industries in Gauteng Province, South Africa. In order to address the overall objective of this study, the researcher used a two-tiered (mixed) approach in which both qualitative and quantitative research methodologies were used to complement and enrich the results. This paper is only based on the qualitative component of the study on leadership aspects based on six leaders (two from Social research and four from Market research) that were interviewed. The leaders were selected based on their knowledge of the industry and the expertise they have. Participation in the survey was voluntary. This paper illustrates the power of the qualitative techniques to uncover or unmask the leadership aspects in the Market and Social Research Industries and also gives the human touch to the quantitative results. It was found that leadership and management within the Market and Social Research Industries in Gauteng Province must ensure that they are accommodative in terms of mentoring their subordinates. The industry is driven by quality driven processes and strong leadership. More importantly, issues of a good working environment, remuneration, career growth, and recognition must always be addressed in order to increase employee satisfaction, reduce staff turnover, and attempt to optimize labour productivity. The qualitative findings also help a deeper understanding of leadership within the industry.

Download Full-text

An Analysis of the Link between Water Infrastructure Financing and Water Provision South Africa

Journal of Economics and Behavioral Studies ◽

10.22610/jebs.v10i3.2318 ◽

2018 ◽

Vol 10 (3(J)) ◽

pp. 74-83

Author(s):

Lerato C. Bapela ◽

Collins C. Ngwakwe ◽

Mokoko P. Sebola

Keyword(s):

South Africa ◽

Quantitative Research ◽

Secondary Data ◽

P Value ◽

Unique Contribution ◽

Water Infrastructure ◽

Control Variables ◽

Policy Makers ◽

Infrastructure Finance ◽

Water Provision

This paper evaluated the relationship between water infrastructure financing and water provision in South Africa. The research followed a quantitative research design; secondary data for water infrastructure financing and water provision in South Africa was obtained from the Trans - Caledon Tunneling Agency (TCTA) and the World Bank for the period 1994 - 2014 . The regression results indicated two separate findings which offers unique contribution to the current literature; results from water asset finance as a single independent variable on water provision showed a significant relationship. However, an addition of two control variables , corruption and violence, neutralised the effectiveness of water asset finance on water provision to the extent that water asset finance became less significant with a P value of 0.05. The paper makes a nuance contribution from the findings, which specifically is that finance alone may not deliver target water provision if corruption and violence is left unbridled. The paper thus recommends the need for public policy makers to control the rate of corruption and violence to enable effective application of water infrastructure finance in water provision. The paper also recommends the need for further research on other government departments to integrate corruption and violence as control variables.

Download Full-text