scholarly journals The Mediated Effect of Social Presence on Social Commerce WOM Behavior

Information ◽  
2021 ◽  
Vol 12 (12) ◽  
pp. 498
Author(s):  
Carolina Herrando ◽  
Julio Jiménez-Martínez ◽  
María José Martín-De Hoyos

Based on expectation disconfirmation theory, this study analyzes how attitudes (satisfaction and loyalty) influence interaction intention (sWOM) and, consequently, active and passive sWOM behavior. It does so by assessing the mediating role of social presence on sWOM intention and behavior. The empirical results provide several contributions. First, knowing how to increase active sWOM contributes to bridging the gap regarding how to enhance interactions between users. Second, fostering active sWOM on social commerce websites will provide companies with more positive user-generated content, since this active sWOM comes from satisfied and loyal users, and it is assumed that they will rate the product positively and report a good experience. Third, companies can benefit more from users if users interact with other users by sharing their experiences. This study sheds light on how social presence can mediate the relationship between intention and behavior, particularly when it comes to increasing active participation and brand promotion.

2021 ◽  
Vol 49 (7) ◽  
pp. 1-8
Author(s):  
Guodong Yang

Leader humor plays an important role in organizations because it affects employees' attitude and behavior. The positive effect of humor in organizations has been widely touted; however, research on the effect of leader humor on employee creativity is still rare. This study addressed how leader positive humor affects employee creativity and whether work engagement mediates this relationship. Data were collected from 233 supervisor–subordinate dyads in 23 Chinese hightech companies. Results of structural equation modeling indicate that leader positive humor was positively related to work engagement, and that work engagement was positively related to employee creativity. Additionally, work engagement mediated the relationship between leader positive humor and employee creativity. Thus, organizations should encourage managers to use positive humor to enhance employees' engagement at work, which will, in turn, lead to creative outcomes. This research extends understanding of the leader positive humor–employee creativity relationship.


2019 ◽  
Vol 8 (2) ◽  
pp. 268-292
Author(s):  
Dennis Reichow ◽  
Thomas N. Friemel

Mobile phones have become a ubiquitous phenomenon on public transport. However, little attention has been given to the effect of mobile communication on perceived security on public transport. This paper develops a model of social presence and perceived security in order to understand the widespread use of mobile phones on public transport as well as its effects. The first part of the model suggests a mediating role of social presence to understand how perceived security motivates mobile communication. The respective hypotheses are tested with a representative survey ( N = 2,267), and the results support the mediating role of social presence. The second part of the model assumes that social presence is not only a motive to use mobile communication but also helps to improve perceived security. Based on a 2-week mobile experience sampling with 86 participants and 1,264 measurement points, the effect of mobile communication and social presence obtained, as well as individual and situational factors on perceived security were tested. The respective hypotheses were partially supported but also suggest that other coping strategies might be of relevance to fully understand the relationship between mobile communication and situational perceived security. Besides the academic insights, these results suggest that public transport operators should consider expanding mobile phone coverage in their vehicles and stations to improve perceived security and make their services more attractive.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shujie Zhang ◽  
Wei Sun ◽  
Haochen Ji ◽  
Junyun Jia

PurposeThe primary purpose of this paper is to identify the antecedent (i.e. leader's self-transcendent value) and outcomes (i.e. follower's environmental commitment and behavior) of transformational leadership. The second purpose is to examine the mediating role of transformational leadership plays in the relationship between leader's self-transcendent value and follower's environmental commitment and behavior.Design/methodology/approachMulti-source data were collected at multiple times in China. A total of 262 employees and their 64 supervisors completed the survey. The authors conducted a series of confirmatory factor analyses (CFAs) to verify the validity of the constructs and adopted the SPSS PROCESS macro with bootstrapping techniques to test the hypotheses.FindingsThe authors find that leader's self-transcendent value is an important antecedent of transformational leadership, and transformational leadership can enhance followers' environmental commitment and foster their environmental behavior. Besides, transformational leadership plays a significant mediating role between leader's self-transcendent value and follower's environmental commitment and behavior.Originality/valueThis study has developed an integrated model of the antecedents and outcomes of transformational leadership in the Chinese context. It also confirmed that transformational leadership mediates the process through which leader's self-transcendent value has a positive impact on follower's environmental commitment and behavior.


2019 ◽  
Vol 36 (3) ◽  
pp. 379-392 ◽  
Author(s):  
Yin Bai ◽  
Wei-ping Wu ◽  
Millissa F.Y. Cheung

Purpose This study aims to investigate the mediating role of shopping intention and the moderating roles of employee incompetence and consumer similarity in the relationship between consumers’ personal traits and their shoplifting behaviors Design/methodology/approach Drawing on the theory of planned behavior (TPB), the authors develop and test a model that links personality traits to shoplifting intention and behavior. The results from a sample of 507 consumers. Findings The results from a sample of 507 consumers show that shoplifting intention mediates the effects of personality traits (materialism, alienation and sensation seeking) on shoplifting behavior. In addition, both employee incompetence and consumer similarity are found to moderate the relationship between shoplifting intention and behavior. The findings offer some useful theoretical and managerial implications. Originality/value Drawing on the TPB, the authors investigate how personality traits (i.e. materialism, sensation seeking and consumer alienation) influence shoplifting behavior via shoplifting intention. They find that the effects of materialism, sensation seeking and alienation on shoplifting behavior are mediated by shoplifting intention. More importantly, they also find strong support for the moderating roles of employee incompetence and consumer similarity on the relationship between shoplifting intention and behavior. While employee incompetence enhances the relationship between shoplifting intention and shoplifting behavior, consumer similarity negatively moderates the relationship between shoplifting intention and shoplifting behavior.


2021 ◽  
pp. 089484532110058
Author(s):  
Shanshan Qian ◽  
David L. Brannon ◽  
Filiz Tabak

This research explores the mechanisms that connect entrepreneurial passion (EP) to entrepreneurial behavior. We investigate the mediating impact of growth-oriented intentions on the relationship between EP and behavior. We conducted a two-wave longitudinal survey study and recruited a sample of 235 undergraduate students from a business school in the Mid-Atlantic region of the United States. Our findings indicate EPs for inventing and for founding are significantly related to entrepreneurial behavior and that growth-oriented intentions partially mediate the relationships between passions for founding and for inventing with behavior. We discuss implications of our findings.


2021 ◽  
Vol 11 (4) ◽  
pp. 1-22
Author(s):  
Ali Ahmed Abdelkader ◽  
Reham Shawky Ebrahim

This research is mainly concerned with identifying the mediating role of customer engagement (CE) between marketer and user-generated content and repurchase intentions in online airline service communities. Additionally, this research explores the significance of differences between the customers' perceptions towards the generated content evaluation according to content generator (marketer/user) and identifies the relatively importance of both marketer and user-generated content influence on CE in online airline service communities. To accomplish these objectives, a random cluster sample of 351 valid internet users was selected. The research findings indicated that user-generated content (UGC) is more influential than marketer-generated content (MGC) on CE and its dimensions. The findings also reveal that CE significantly mediates the relationship between both marketer and user-generated content and repurchase intentions. The findings improve both academicians' studies and marketers' practices within the online airline service community.


2021 ◽  
pp. 2150001
Author(s):  
VU HUU THANH ◽  
NGUYEN MINH HA ◽  
MICHAEL McALEER

This paper explores the structural relationship among asset investment diversification, business diversification and the bankruptcy risk of firms. Asset investment diversification is divided into two components, namely related and unrelated asset investment diversification, while business diversification includes related and unrelated business diversification. In the hypothetical relationship, business diversification is proposed to play a mediating role to explain the effect of asset investment diversification on bankruptcy risk. Specifically, related and unrelated asset investment diversification affect bankruptcy risk through two mediators, namely related and unrelated business diversification. Hence, it is vital to employ the general linear structural model (GSEM) with panel data on 470 businesses publicly listed in Vietnam from 2008 to 2017. Surprisingly, the empirical results show that both related and unrelated asset diversification have positive impacts on bankruptcy risk. Nevertheless, only related business diversification plays a mediating role between related asset diversification and bankruptcy risk, while unrelated business diversification has an insignificant mediating effect on the relationship between unrelated asset diversification and bankruptcy risk.


2017 ◽  
Vol 16 (3) ◽  
pp. 155-159 ◽  
Author(s):  
Peizhen Sun ◽  
Jennifer J. Chen ◽  
Hongyan Jiang

Abstract. This study investigated the mediating role of coping humor in the relationship between emotional intelligence (EI) and job satisfaction. Participants were 398 primary school teachers in China, who completed the Wong Law Emotional Intelligence Scale, Coping Humor Scale, and Overall Job Satisfaction Scale. Results showed that coping humor was a significant mediator between EI and job satisfaction. A further examination revealed, however, that coping humor only mediated two sub-dimensions of EI (use of emotion and regulation of emotion) and job satisfaction. Implications for future research and limitations of the study are discussed.


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