scholarly journals ARTS, an AR Tourism System, for the Integration of 3D Scanning and Smartphone AR in Cultural Heritage Tourism and Pedagogy

Sensors ◽  
2019 ◽  
Vol 19 (17) ◽  
pp. 3725 ◽  
Author(s):  
Naai-Jung Shih ◽  
Pei-Huang Diao ◽  
Yi Chen
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
Point Cloud ◽  
Heritage Tourism ◽  
Urban Fabric ◽  
Heritage Site ◽  
System Usability ◽  
3D Scans ◽  
Graphic Module ◽  
Cultural Heritage Tourism

Interactions between cultural heritage, tourism, and pedagogy deserve investigation in an as-built environment under a macro- or micro-perspective of urban fabric. The heritage site of Shih Yih Hall, Lukang, was explored. An Augmented Reality Tourism System (ARTS) was developed on a smartphone-based platform for a novel application scenario using 3D scans converted from a point cloud to a portable interaction size. ARTS comprises a real-time environment viewing module, a space-switching module, and an Augmented Reality (AR) guide graphic module. The system facilitates scenario initiations, projection and superimposition, annotation, and interface customization, with software tools developed using ARKit® on the iPhone XS Max®. The three-way interaction between urban fabric, cultural heritage tourism, and pedagogy was made possible through background block-outs and an additive or selective display. The illustration of the full-scale experience of the smartphone app was made feasible for co-relating the cultural dependence of urban fabric on tourism. The great fidelity of 3D scans and AR scenes act as a pedagogical aid for students or tourists. A Post-Study System Usability Questionnaire (PSSUQ) evaluation verified the usefulness of ARTS.

History, Heritage, and the Representation of Ethnic Diversity

2017 ◽  
Author(s):  
Jonathan Sweet ◽  
Fengqi Qian
Keyword(s):  
Cultural Heritage ◽  
Ethnic Diversity ◽  
Heritage Tourism ◽  
Heritage Management ◽  
World Heritage Site ◽  
Cultural Significance ◽  
Multiple Perspectives ◽  
National Unity ◽  
Heritage Site ◽  
Cultural Heritage Tourism

Government, tourism developers, and communities appreciate the cultural significance of historic sites from varied viewpoints. This chapter aims to provide an effective lens through which to view the development trajectory of China’s cultural heritage tourism. A central thread is the relationship between cultural heritage tourism and the shaping of the public view of history, examined using the case study of Chengde, a World Heritage Site in China. The study provides insight into the contested use of the space by different parties through analysis of Chengde’s symbolic value in promoting ethnic diversity and enhancing national unity. Although the focus on the site’s cultural significance has resulted in a variety of public programs, interpretation of the site reflects values consistent with government objectives and commercial interests. The ability of the site to incorporate multiple perspectives in heritage interpretation is limited by underdeveloped community consultation and participation in the heritage management process.

scholarly journals CULTURAL HERITAGE TOURISM: DETERMINANTS OF BEHAVIORAL INTENTION TO VISIT A HISTORICAL CITY FROM EXPERIENTIAL PERSPECTIVES

2021 ◽  
Vol 6 (22) ◽  
pp. 01-10
Author(s):  
Geot Fang Wee ◽  
Ahmad Azmi M. Ariffin
Keyword(s):  
Cultural Heritage ◽  
Behavioral Intention ◽  
Heritage Tourism ◽  
Study Data ◽  
World Heritage Site ◽  
Service Experience ◽  
Heritage Site ◽  
Unesco World Heritage Site ◽  
Cultural Heritage Tourism ◽  
Leisure Experience

The aim of this study is to investigate the determinants of behavioral intention to visit a historical city in the context of cultural heritage tourism from a marketing experiential perspective. Specifically, the main objective is to investigate the relative influence of the three experiential constructs identified as service experience, novelty experience, and leisure experience towards the tourist’s intention to recommend and return to the historical city of Malacca. To the best knowledge of the researcher, this study is the first to incorporate all three variables together in a single research model. A total of 300 respondents consists of both local and foreign tourists were involved in this study. Data were collected around the historical city of Malacca, a popular UNESCO World Heritage Site in Malaysia. To qualify as the respondents of this study, the so-called cultural tourists must have been visiting the historical city for at least 2 days. Multiple Regression Analysis was employed to test all hypotheses developed in this study. The results showed that two of the independent variables namely leisure experience and service experience were found to have positive relationships with behavioral intention. Interestingly, this study found no evidence to support the relationship between novelty experience and behavioral intention in the context of cultural heritage tourism. Undeniably, the novelty of the cultural heritage tourism products is not the core determinant of tourist’s revisit intention as well as favourable word-of-mouth as these products are considered as distinctive in nature and standing on their own.

scholarly journals Cross-cultural differences in adopting mobile augmented reality at cultural heritage tourism sites

2018 ◽  
Vol 30 (3) ◽  
pp. 1621-1645 ◽  
Author(s):  
Timothy Hyungsoo Jung ◽  
Hyunae Lee ◽  
Namho Chung ◽  
M. Claudia tom Dieck
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
Cultural Differences ◽  
Heritage Tourism ◽  
Cultural Dimensions ◽  
Content Type ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions ◽  
Cultural Heritage Tourism ◽  
Target Markets

Purpose Augmented reality (AR) is increasingly used in cultural heritage tourism sites for the enhancement of the tourist experience. However, behavioral intention to adopt AR is dependent on cultural traits, and close investigation is required on cultural differences. To explore these cultural differences and the effect on AR acceptance in cultural heritage tourism sites, this study aims to focus on the aesthetic and hedonic characteristics of AR applications. Design/methodology/approach Data were collected in two countries with strong contrasts in Hofstede’s cultural dimensions to explore cultural differences in AR acceptance. In total, 145 questionnaires were collected in Deoksugung Palace, South Korea, and 119 questionnaires were collected in the An Post Museum, Republic of Ireland. Data were analyzed using PLS Graph 3.0. Findings The findings confirmed that the aesthetics of AR have a strong influence on perceived enjoyment. Furthermore, this study supported the notion that high power distance, collectivism and high uncertainty avoidance culture such as South Korea’s perceives stronger dependence on social influence and the hedonic characteristics of AR. Practical implications AR innovation and marketing within the hospitality and tourism industry requires an understanding of cultural differences to ensure successful implementation. In addition, tourism and hospitality managers need to ensure that the needs and requirements of different target markets are met. Originality/value This study applied Hofstede’s cultural dimensions to explore the differences between two very distinct countries with regard to AR acceptance. The findings provide important implications for the implementation of tourism AR applications for different countries, especially considering international target markets.

scholarly journals A Proposed Model of Acceptance for Smart Glasses based Outdoor Augmented Reality Applications at UNESCO World Heritage Sites

2018 ◽  
Vol 7 (3.20) ◽  
pp. 354 ◽  
Author(s):  
Waqas Khalid Obeidy ◽  
Haslina Arshad ◽  
Jiung Yao Huang
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
Information Quality ◽  
Empirical Studies ◽  
Heritage Tourism ◽  
Heritage Sites ◽  
Smart Glasses ◽  
Proposed Model ◽  
Acceptance Model ◽  
Cultural Heritage Tourism

With the advancements in the recent mobile and wearable technologies, opportunities in the digital tourism sector are on an all-time high. Although, there is only limited research on users’ acceptance of Augmented Reality (AR) in the cultural tourism context, previous researchers have explored the opportunities of using AR in order to enhance user acceptance and adoption. Recent AR research lack empirical studies and works that integrates dimensions which are specific to cultural heritage tourism and smart glass specific context. Hence, this work proposes an AR acceptance model in the context of cultural heritage tourism and smart glasses capable of performing augmented reality. Therefore, this work aims to discuss the methods needed to map the requirements and propose an AR acceptance model for Smart Glasses based wearable outdoor AR applications. The proposed model can be used to understand the AR usage behavior and visiting intention for tourists who use Smart Glass based AR at UNESCO cultural heritage sites in Malaysia. Furthermore, this work identifies technology readiness, visual appeal, information quality, and facilitating conditions as external variables and factors that may influence beliefs of visitors, their attitudes and intention of usage.  

scholarly journals Enhancing Cultural Heritage Tourism Experience with Augmented Reality Technology in Bali

2019 ◽  
pp. 102
Author(s):  
Gde Indra Bhaskara ◽  
Dian Pramita Sugiarti
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
Heritage Tourism ◽  
Tourism Industry ◽  
Usability Study ◽  
Tourist Attractions ◽  
Augmented Reality Technology ◽  
The Times ◽  
Observation Method ◽  
Cultural Heritage Tourism

Cultural heritage tourism industry is generally required to continuously be creative in finding new strategies for attracting and engaging tourists actively in enjoying this type of tourism. However, cultural heritage managers generally face challenges in marketing and competitiveness. One of the ways to gain competitive advantage is the implementation of the Augmented Reality technology. This study was conducted in order to recreate an interpretation of tourist attractions with the use of Augmented Reality in Bali with the aim of enhancing cultural heritage tourists experience. The methodology used are documentation, interview, usability study and observation. Researches on usability involves users in testing a prototype. The prototype here is an augmented reality app that present the condition of three tourist attractions in Bali (Kuta, Sanur and Uluwatu), back then to 1970-1980s, to the times before Mass Tourism became a threat like nowadays. The usability study and observation method are widely used to understand how people work with electronic devices such as mobile phones and tablets in recent days. The expected results in this study are to produce an app that is useful to enhance the experience of tourists in Bali and at the end it is expected to create a better appreciation to the culture, history of Bali and its tourism. Keywords: Augmented Reality, Cultural, Heritage, Tourism, Tourist, Experience, Bali

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