scholarly journals Cross-cultural differences in adopting mobile augmented reality at cultural heritage tourism sites

2018 ◽  
Vol 30 (3) ◽  
pp. 1621-1645 ◽  
Author(s):  
Timothy Hyungsoo Jung ◽  
Hyunae Lee ◽  
Namho Chung ◽  
M. Claudia tom Dieck
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
Cultural Differences ◽  
Heritage Tourism ◽  
Cultural Dimensions ◽  
Content Type ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions ◽  
Cultural Heritage Tourism ◽  
Target Markets

Purpose Augmented reality (AR) is increasingly used in cultural heritage tourism sites for the enhancement of the tourist experience. However, behavioral intention to adopt AR is dependent on cultural traits, and close investigation is required on cultural differences. To explore these cultural differences and the effect on AR acceptance in cultural heritage tourism sites, this study aims to focus on the aesthetic and hedonic characteristics of AR applications. Design/methodology/approach Data were collected in two countries with strong contrasts in Hofstede’s cultural dimensions to explore cultural differences in AR acceptance. In total, 145 questionnaires were collected in Deoksugung Palace, South Korea, and 119 questionnaires were collected in the An Post Museum, Republic of Ireland. Data were analyzed using PLS Graph 3.0. Findings The findings confirmed that the aesthetics of AR have a strong influence on perceived enjoyment. Furthermore, this study supported the notion that high power distance, collectivism and high uncertainty avoidance culture such as South Korea’s perceives stronger dependence on social influence and the hedonic characteristics of AR. Practical implications AR innovation and marketing within the hospitality and tourism industry requires an understanding of cultural differences to ensure successful implementation. In addition, tourism and hospitality managers need to ensure that the needs and requirements of different target markets are met. Originality/value This study applied Hofstede’s cultural dimensions to explore the differences between two very distinct countries with regard to AR acceptance. The findings provide important implications for the implementation of tourism AR applications for different countries, especially considering international target markets.

East vs. West Approaches to Reporting Corporate Sustainability Strategies to the World

2017 ◽  
pp. 49-68
Author(s):  
Jensena Kaplan ◽  
Ivan Montiel
Keyword(s):  
Cultural Differences ◽  
Corporate Sustainability ◽  
Cultural Dimensions ◽  
Sustainability Strategies ◽  
Hofstede’S Cultural Dimensions ◽  
The World ◽  
Hofstede's Cultural Dimensions ◽  
Sustainability Initiatives

This chapter applies Hofstede's cultural dimensions to compare how companies located in Western and Eastern regions present their corporate sustainability strategies to their stakeholders. We compare ten pairs of West-East companies and find that differences in the corporate sustainability strategies they report can be related to geo-political and socio-cultural differences as described by Hofstede. Our findings can serve as a tool for companies in both regions to gain a better understanding about which sustainability initiatives are of more concern, depending on the region they operate.

scholarly journals ARTS, an AR Tourism System, for the Integration of 3D Scanning and Smartphone AR in Cultural Heritage Tourism and Pedagogy

Sensors ◽  
2019 ◽  
Vol 19 (17) ◽  
pp. 3725 ◽  
Author(s):  
Naai-Jung Shih ◽  
Pei-Huang Diao ◽  
Yi Chen
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
Point Cloud ◽  
Heritage Tourism ◽  
Urban Fabric ◽  
Heritage Site ◽  
System Usability ◽  
3D Scans ◽  
Graphic Module ◽  
Cultural Heritage Tourism

Interactions between cultural heritage, tourism, and pedagogy deserve investigation in an as-built environment under a macro- or micro-perspective of urban fabric. The heritage site of Shih Yih Hall, Lukang, was explored. An Augmented Reality Tourism System (ARTS) was developed on a smartphone-based platform for a novel application scenario using 3D scans converted from a point cloud to a portable interaction size. ARTS comprises a real-time environment viewing module, a space-switching module, and an Augmented Reality (AR) guide graphic module. The system facilitates scenario initiations, projection and superimposition, annotation, and interface customization, with software tools developed using ARKit® on the iPhone XS Max®. The three-way interaction between urban fabric, cultural heritage tourism, and pedagogy was made possible through background block-outs and an additive or selective display. The illustration of the full-scale experience of the smartphone app was made feasible for co-relating the cultural dependence of urban fabric on tourism. The great fidelity of 3D scans and AR scenes act as a pedagogical aid for students or tourists. A Post-Study System Usability Questionnaire (PSSUQ) evaluation verified the usefulness of ARTS.

Cultural impact of human resource practices on job satisfaction

2014 ◽  
Vol 21 (1) ◽  
pp. 55-77 ◽  
Author(s):  
Jeanine Karin Andreassi ◽  
Leanna Lawter ◽  
Martin Brockerhoff ◽  
Peter J. Rutigliano
Keyword(s):  
Job Satisfaction ◽  
Human Resource ◽  
High Performance ◽  
Management Practices ◽  
Job Characteristics ◽  
Cultural Dimensions ◽  
Human Resource Practices ◽  
Content Type ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions

Purpose – The purpose of this paper is to determine the effect of high-performance human resource practices on job satisfaction across four cultural regions – Asia, Europe, North America, and Latin America. High-performance human resource practices were used to predict job satisfaction for each region and then compared to determine significant differences. Hofstede's cultural dimensions were employed as a basis for structuring hypothesized differences across cultural regions. Design/methodology/approach – Data were collected from a proprietary industry survey on employee work attitudes. The sample consisted of over 70,000 employees from four large multinational organizations with at least four offices in each of the four regions. Data were analyzed using regression analysis and comparison testing across models. Findings – There are significant relationships between job characteristics and job satisfaction across all regions of the world, with a sense of achievement universally the most important driver. Although job characteristics impact job satisfaction across all regions, there are significant differences in the relative importance of job characteristics on job satisfaction, consistent with Hofstede's cultural dimensions. Practical implications – The findings have implications for tailoring human resource management practices across locations within multinationals. Originality/value – This research is believed to be the first cross-cultural study of human resource practices affecting job satisfaction using multiple organizations and industries.

scholarly journals How do online reviewers’ cultural traits and perceived experience influence hotel online ratings?

2019 ◽  
Vol 31 (12) ◽  
pp. 4543-4573 ◽  
Author(s):  
Marcello Mariani ◽  
Marina Predvoditeleva
Keyword(s):  
Direct Measurement ◽  
Power Distance ◽  
Cultural Dimensions ◽  
Content Type ◽  
Hofstede’S Cultural Dimensions ◽  
Online Ratings ◽  
Cultural Traits ◽  
Hofstede's Cultural Dimensions ◽  
Research Stream ◽  
Measurement Approach

Purpose The purpose of this study is to examine the role and influence of online reviewers’ cultural traits and perceived experience on online review ratings of Russian hotels by taking a direct measurement approach. Design/methodology/approach The authors adopt an explanatory sequential research design consisting of two stages. In the first stage, based on a sample of almost 75,000 Booking.com online reviews covering hotels located in Moscow (Russia), this study examines quantitatively to what extent the cultural traits of online reviewers and hotel guests’ perceived experience in online reviewing affect online ratings also using censored regressions. In the second stage, it interprets the results in light of semi-structured interviews conducted with a convenience sample of managers. Findings Each of the Hofstede’s cultural dimensions (namely, individualism, masculinity, uncertainty avoidance and power distance) exerts a significantly negative influence on the hotel online ratings. More specifically, the higher the levels of individualism, masculinity, uncertainty avoidance and power distance, the lower the hotel’s online ratings. Reviewers’ perceived experience in online reviewing is negatively related to online ratings. Research limitations/implications The study’s findings bear relevant practical implications for hotel managers and online platform managers in countries that are not typically covered by online consumer behavior studies in hospitality such as Russia. From a theoretical viewpoint, this study contributes to cultural studies in hospitality management and marketing with a further development of the nascent research stream taking a direct measurement approach to the study of cultural influences on consumers’ behaviors. Furthermore, this study offers a better and in-depth understanding of the role of cultural traits on electronic word of mouth, as well as international market segmentation theory in online settings. Originality/value The conjoint exploration of the effects of cultural differences and perceived experience in online reviewing adds to the nascent research stream taking a direct measurement approach to the study of the Hofstede’s cultural dimensions on online consumers’ behaviors. The authors make multiple theoretical and methodological contributions, highlighting that online hospitality customers cannot be considered as one homogeneous mass. Instead, the application of Hofstede’s cultural dimensions allows identifying distinctively different online behaviors across international online customers: different online customer groups can be clustered into segments, as they display different online behaviors and give different online evaluations.

The importance and formalization of service quality dimensions: a comparison of Chile and the USA

2014 ◽  
Vol 31 (2) ◽  
pp. 145-151 ◽  
Author(s):  
Rodrigo Guesalaga ◽  
Dennis Pitta
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Cultural Dimensions ◽  
Content Type ◽  
Quality Perceptions ◽  
Hofstede’S Cultural Dimensions ◽  
The Usa ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
Hofstede's Cultural Dimensions

Purpose – Services account for a very large portion of the economic activity in most countries. While there is abundant academic research on service quality, which has focused mainly on determining service quality dimensions, understanding service quality antecedents, and relating service quality to key outcomes, such as customer satisfaction and performance, there is, however, limited research on an increasingly relevant issue, which is how service quality perceptions differ among cultures. The aim of this research is to address this question. Design/methodology/approach – The research used two identical surveys administered to managers in two different cultures. One survey was in English for the US sample and one was in Spanish for the Chilean sample. The surveys measured the importance of the five SERVQUAL service dimensions as well as relevant information about the respondent's experience, position and type of company at which he/she worked. Each country was examined for significant characteristics using Hofstede's cultural dimensions. Hypotheses were developed reflecting the differences expected by the characteristics of the cultures in which the respondents worked. Data was analyzed to extract meaning from the data using ANOVA. Findings – Of the five service quality dimensions (tangibles, reliability, responsiveness, assurance and empathy), reliability is the most important in both countries. Responsiveness is the second most important. Three of the hypotheses testing the difference in perceived importance among service quality dimensions between Chile and the USA, were supported. H1: no difference exists between the two countries in the importance of tangibles, is supported (p=0.000). H2: reliability is more important in Chile than in the USA, is also supported (p=0.039). H3: responsiveness is more important in the USA than in Chile, is supported as well (p=0.012). Research limitations/implications – Use of MBA students as survey respondents limits the generalizability of the results. Despite the fact that each subject was employed in a managerial position within a firm, each subject was also enrolled in an MBA program. Arguably, the subjects are all employed in business but differ from others who are not in degree programs. Practical implications – The research highlights the need to attend to perceptions of service quality globally. The Hofstede cultural dimensions provide a clear and easy to apply framework that allows companies to identify what is important in a host culture. That information will enable service quality adjustments that offer the potential of improving customer satisfaction and firm success. Originality/value – The current research is the first to use two tested conceptualizations to assess differences in service quality importance across cultures. It explores the relationship of Hofstede's cultural dimensions, with perceptions of service quality. It hypothesizes which service quality dimensions will be important based on the characteristics of the culture in which they are delivered. No other study has compared service quality perceptions between the USA and Chile. Each country has a vibrant, free market economy. The study provides a foundation for approaching other markets in Latin America and in countries with similar cultural dimensions.

Cultural heritage tourism on Peru's north coast

2014 ◽  
Vol 6 (3) ◽  
pp. 200-214
Author(s):  
Natalie M. Underberg-Goode
Keyword(s):  
Economic Development ◽  
Cultural Heritage ◽  
Local Development ◽  
Heritage Tourism ◽  
Local Communities ◽  
North Coast ◽  
Content Type ◽  
The North ◽  
The Impact ◽  
Cultural Heritage Tourism

Purpose – This paper aims to focus on the impact of cultural heritage tourism in North Coast Peru on local communities and artists, in particular, on efforts to use the burgeoning interest in pre-Inca cultures to involve local communities in the development of tourism. A number of studies have explored the connection between archaeology, cultural heritage, and tourist development in Peru and Latin America. While North Coast Peru is an area rich in pre-Inca cultural heritage, many residents near the impressive archaeological sites are in need of an improved quality of life and more economic development opportunities. Design/methodology/approach – This paper draws on ethnographic fieldwork, including interviews with site directors, local development personnel, government officials, and artists as well as observations of relevant tourist-related sites and events, conducted by the author during 2011-2012 in the North Coast cities of Trujillo and Chiclayo. Findings – The so-called “new archaeology” plays an important role in the region by using archaeology, in a sense, as a pretext for community development, while exploiting the historical ties between ancient and modern cultures in the area has provided economic development opportunities for local residents. Projects such as those developed in Chotuna, the Pomac Zone, and Túcume provide opportunities for community participation and development at multiple levels. Further, the historical ties posited between ancient and modern local communities in the area have led to successful projects that recuperate artisan techniques and indigenous crops. Originality/value – As the North Coast undergoes a larger process of re-imagining its historical past and cultural heritage, a focus is needed on efforts to involve local communities in the development of tourism in ways that empower local people and have the potential to lift them out of poverty. In part, then, this project is intended to connect the growing concern for a more nuanced understanding of the non-Quechua [Inca] indigenous cultural heritage of Peru with cultural heritage preservation and tourism studies.

scholarly journals An Analysis on Cultural Values of The Love Eterne and Titanic: Based on Hofstede's Cultural Dimensions Theory

2021 ◽  
Vol 3 (3) ◽  
pp. 69-72
Author(s):  
Ning Zhang
Keyword(s):  
United States ◽  
Cultural Values ◽  
Cultural Differences ◽  
The United States ◽  
Value Orientation ◽  
Cultural Dimensions ◽  
Love Stories ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions

The Love Eterne in China and Titanic in the United States are both very classic love movies in history. The background of the two love stories do have something in common, but due to the characters’ different choices, the end is entirely different. This paper attempts to make a comparison between Chinese value orientation and American ones based on Hofstede’s cultural dimensions, so as to find out the cultural differences between the two countries.

Charting the role of digital platforms for cultural heritage tourism in India

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Parul G. Munjal
Keyword(s):  
Cultural Heritage ◽  
Heritage Tourism ◽  
Smart Phone ◽  
Research Process ◽  
Two Dimensions ◽  
Heritage Management ◽  
Content Type ◽  
Digital Platforms ◽  
Developmental Models ◽  
Cultural Heritage Tourism

Purpose With the growth of number of smart phone users in India, digital interfaces such as android applications are easy to access and operate. While conventional websites have been in existence over the past few decades, government schemes as well as non-government entities have emerged over the recent years that create opportunities for connecting digital interfaces with cultural heritage tourism. The purpose of this study is to attempt to cover the various facets of interaction between the two dimensions, in an attempt to identify possibilities in the near future. Design/methodology/approach The research process included review of government scheme guidelines and proposal documents, and various digital interfaces as available on the World Wide Web and in the form of mobile applications. The data collection and analysis process included interviews with the founders of two mobile application developing start-ups in India. Findings India is positioned to take the leap into the creating unparalleled visitor experiences and opportunities for local communities and other stakeholders through use of technology and digital interfaces that can sustain the cultural heritage resources and create new developmental models that have not been possible otherwise. The need is to create synergies across the various opportunities, not only though time bound schemes and projects but embedding the same into the heritage management and governance model. Originality/value This paper provides an insight into the issues and opportunities in developing digital interfaces towards enhancing cultural heritage tourism in India.

Beyond monetary motivation: the moderation of Hofstede's cultural dimensions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Stephen Tetteh ◽  
Rebecca Dei Mensah ◽  
Christian Narh Opata ◽  
Gloria Nana Yaa Asirifua Agyapong
Keyword(s):  
Cultural Values ◽  
Power Distance ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Cultural Dimensions ◽  
Mobile Telecommunication ◽  
Content Type ◽  
Motivation Factors ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions

PurposeThis study explicitly examines how Hofstede's cultural dimensions moderate the relationship between nonmonetary motivation factors and performance.Design/methodology/approachThrough the simple random sampling technique, the hypotheses were tested with a sample of 604 employees from a mobile telecommunication company operating in both China and Ghana, two countries that represent two same and opposite cultural poles on Hofstede's cultural dimensions.FindingsThe results point that employee motives such as relationship, supervision, challenging work and achievement are moderated by cultural values. Whilst employees with high power distance cultural values are highly motivated by high supervision, those with low individualistic cultural values are highly motivated by high relationship. The results also depict that whilst the interaction effects between supervision and power distance and relationship and individualism on performance were marginal for both China and Ghana samples, the interaction effect of achievement and masculinity as well as challenging work and uncertainty avoidance on performance had great differences due to the different cultural values for the two countries.Practical implicationsThis study implies that, as organizations are devising strategies to lower personnel costs in a recessionary period, there is the need to redesign motivation factors that go beyond monetary means and based on the cultural background of an employee in order to improve performance.Originality/valueThis is one of the few studies that focused on nonmonetary motives from a cultural management perspective with samples from emerging economies.

Sign in / Sign up

Export Citation Format

Share Document