Shopping Tourism Development Through Top Five Products in Yogyakarta City, Indonesia

Yogyakarta is a city tourism that has no natural tourism potential. Shopping tourism can become an alternative strategy to increase the expenditure and length of tourists stay in Yogyakarta. The research is a qualitative research. The research aims to examine shopping tourism products in Yogyakarta. The research attempts to identify top five products as the main magnetism of shopping tourism in Yogyakarta. Data analysis is conducted through reduction techniques. The research obtained top five culinary products, they are Gudeg, Bakpia, Bakmi Jawa, Kopi Joss, and Kipo, while the top five souvenir products are Batik, Silver, Dagadu, Wayang, and Miniature.

The Role of Social Capital in Serangan Sub-District, Denpasar-Bali

Serangan sub-district as a potential area is a representation of Denpasar City Government’s policy on environmental conservation, historical and cultural values, the interests of the world of education, and the interests of cultural tourism full of attractions. The purpose of this study is to identify the role of social capital in the development of sustainable tourism in the Serangan Sub-District and to analyze the effect of government roles, community participation, and social capital on destination quality and sustainable tourism development in the Serangan sub-district. The result of this research shows that social capital norms in the Serangan sub-district has an important role in tourism development in the Serangan sub-district, where the norms in traditional villages in the Serangan sub-district are still very strong.

Service Quality, Brand Attributes, Satisfaction and Loyalty of Guests Staying at Le Meridien Hotel Bali Jimbaran

Guest satisfaction and loyalty become an indicator of the success of a hotel. Service quality and brand attributes are two components that related the satisfaction and loyalty of guests who stay at the hotel. The purposes of this study were 1) To analyse the relationship of service quality and brand attributes to the satisfaction of guests staying at the Le Meridien Bali Jimbaran hotel, 2) To analyse the relationships of service quality and brand attributes to the loyalty of guests staying at the Le Meridien Bali Jimbaran hotel, 3) To analyse the satisfaction of the guests staying at the Le Meridien Bali Jimbaran hotel. This research used quantitative method involving 100 guests who stayed overnight as the respondents. Sampling was done by accidental sampling and analysis using Structural Equation Model (SEM) with SmartPLS 3.0 software. The results showed that 1) Service quality had a significant effect on satisfaction, 2) Service quality had no significant effect on loyalty, 3) Brand attributes had a significant effect on satisfaction, 4) Brand attributes had significant influence on loyalty, and 5) Satisfaction has a significant effect on loyalty. Suggestions that can be made in this study that hotel should support loyalty, maintain and pay close attention to brand attributes that need to be improved and guest mindset influence, as well as the should find other aspects that can support and increase guest loyalty.

Online Marketing Strategy Analysis of PT. Bagus Trans Wisata

The tourism industry is one of the largest industries in the world, including Indonesia. So it is said that this industry has a considerable influence, so that it can be ascertained that this is an opportunity for a business. The large number of existing social media makes marketers have to see an appropriate and broad target. Based on this, marketers must be fully prepared with the selection of media, certain efforts and ways to attract consumers. PT. Bagus Trans Wisata has used new media as a channel in promoting its travel products. One of the new media used, namely Facebook, the use of this new media is one proof of the success of a well-known company name throughout Indonesia. New media is a new form of social media used by the public, considering that conventional media is less effective in conveying mass messages. This paper aims to examine marketing strategies through social media at PT. Bagus Trans Wisata. This research uses descriptive research with a qualitative approach which aims to identify, describe and explain the actual situation related to the marketing strategy undertaken by the service company PT. Bagus Trans Wisata Tour & Travel Jakarta. Keywords: online, marketing, tourism, travel

A Marketing Strategy Analysis of ATS Tour and Travel During Covid-19 Pandemic

The spread of the Covid 19 Virus originating from China has made the world finally declare that this virus has become a pandemic status. One of the industries that have had a bad impact on the spread of this virus is tourism. Tour and Travel service providers that is struggling to survive this pandemic is ATS Tour and Travel. The problem experienced by the ATS Tour and Travel company today is the adjustment of the marketing strategy that will be used in the era of the pandemic that is affecting the world today. With these problems, the research was conducted qualitatively by interviewing 10 informants who were deemed to be representative to answer the problems that occurred during the Covid 19 pandemic. The results showed that in the indicators of crisis stages, ATS Tour and Travel had taken steps in all stages crisis well. In the indicator of disaster management, ATS Tour and Travel have also made its best efforts to prevent the impact of the COVID-19 pandemic, this includes health protocols that have been implemented, warning systems by only opening tourism in the green zone, informative media about Covid and tourist attractions that are not can be visited, disaster management by working with local guides and porters for site security and coordination. In the marketing strategy, it can be seen that currently, the target market for ATS Tour and Travel is changing, which initially served tour packages for foreign countries, is now starting to increase the domestic market.

Stakeholder’s Perceptions about Sustainable Tourism in The Main Attraction of Banda Aceh Halal Tourism (Baiturrahman Great Mosque)

Mosque is place of worship as well as religious symbols that have religious and social aspects. The aspects can be used as places of worship, while social aspects are referred to as places of community activity, places of learning, cultural development, art of building, even in times of war for Acehnese fighters. But in the current era of globalization, mosques are no longer a place of worship, but also a tourist destination for both Muslims and non-Muslims. There are three the main halal tourism destinations Indonesia, they are West Sumatra, West Nusa Tenggara and Aceh Province . The addition of material directly is very important, especially in terms of control and physical appearance of the mosque. The Baiturrahman Mosque in Banda Aceh is one of them, since 2015 major improvements have been made enough to restore the face of the historic mosque. This study is a case study that tries to explore the in-depth perspective of several informants regarding sustainable tourism, focusing on mosques as halal tourism attractions. Data collection techniques used are observation, in-depth interviews, and documentation. This research is expected to be able to find out (a) the attraction of Baiturrahman Great Mosque (b) to explore the deep perspectives of stakeholders regarding sustainable tourism, in this case concerning the Baiturrahman Mosque as the main attraction of Halal tourism in Banda Aceh. The results of this could be as input and consideration for the development of halal tourism, especially the development of tourism in other mosques in Aceh Province and Indonesia. Keywords: Stakeholders, Attraction, Halal Tourism, Sustainable Tourism

On Different Perspective: Image of Yogyakarta as a Tourist Destination from Domestic and International Tourist’s Perception

This study examines the differences in how domestic and international tourists perceived the image of Yogyakarta as a tourist destination. This survey-based quantitative research used online-questionnaire to collect data from the domestic and international tourists who have visited Yogyakarta. Using a non-probability convenience sampling method, 304 useable questionnaire responses were collected through any social media network. The image of Yogyakarta as a tourist destination in this study consists of four parts: top of mind image, destination visual image selection, cognitive and affective evaluation. To test the different perspectives about cognitive and affective components of an image between domestic and international tourists, a non-parametric Mann-Whitney u-test was performed. The result shows that there is a significant difference in cognitive evaluation about an image of Yogyakarta as a destination nevertheless, no significant difference was found in the affective evaluation. The differences also appeared in the part of visual image selection whereas domestic tourists mostly choose Malioboro as the best picture to describe Yogyakarta while international tourists choose a Temple more than others. At the top-of-mind, international tourists mentioned Borobudur as a part of heritage sites and history frequently while most domestic tourists mentioned art and culture, shopping, and culinary. Furthermore, a methodological issue and practical implication are also discussed.

Creative Tourism in The Era of New Normality in The Advancement of Culture

Within the development of tourism in the era of new normality, especially for cultural tourism activities which do not only place tourists merely as spectators or connoisseurs, creative tourism is the main destination for alternative tourism, which is expected to maximize the potential for creative tourism for cultural advancement. The main objective of this study is to determine the position based on creative tourism to actualize the cultural advancement in the Yogyakarta Special Region and the Borobudur Temple Area. This study uses a qualitative research method with a case study approach with locations in the Yogyakarta Special Region and the Borobudur Temple area, Magelang Regency. Data collection techniques are carried out by observation and literature study, with a qualitative data analysis model based on theories of tourism development. The results of the research study show that the current stage of the development of creative tourism in the era of new normality in the Province of Yogyakarta Special Region and the Borobudur Temple Area, Magelang Regency is in between the consolidation of involvement between the industrial world and the stakeholders and the development of innovative products for cultural advancement.

E-Tourism as A Promotion Media for Cimande Tourism Village

Cimande Tourism Village promotion is done to provide information to potential visitors about the tourism potential in the region. Promotion using the website (e-tourism) is believed to convey information more clearly and widely. This research was conducted in Cimande Tourism Village, in Caringin District, Bogor Regency. Research uses qualitative descriptive methods. The research object is Cimande tourism village website’s with access desawisatacimande.com. The result discover that Cimande tourism village website has a fairly good level of visibility by using search engines namely Google, Yahoo and Bing. Promotional techniques are carried out by linking information related to tourism, namely information about the activities of Cimande Tourism Village itself. Online public relations not yet available. The websites email are available even though they are still minimal in use. The manager has not recorded the visitors so the ranking related to the visitor does not exist. Therefore, the author recommends that managers work together with other institutions to meet human resources needs in order to improving knowledge and skills related to the promotion, especially for websites. In addition, the manager can also ask the relevant institutions to cooperate in the promotion activities of Cimande Tourism Village.

Surviving Strategy of Hospitality Sector in Pandemic Situation

Crisis in 2020 is the impact of unexpected Covid-19 spreading all around the world in which period all social and economic aspects are forced to slowing down or even temporarily stopped. In almost all countries in the world, only few sectors are allowed to run the business normally. The sectors are mainly business offering basic needs such as grocery stores, certain food and beverage, and medical. The phenomena attack blatantly hospitality sectors and it must be faced by the stakeholders of the industry. In Indonesia, hospitality industry does suffer. The human centric characteristic of the industry requires interactions between people. Human interactions are well explained as the core activities in tourism industry in the old normal while it is to be avoided during the new normal of Covid-19. Business owners and managers fight against the condition which finally pushed them hardly to unfortunate decisions for the human capital of the industry and for many other strategic issues. The crisis is present and brings a huge impact to the hospitality sector that includes hotel and restaurant business. This study is to describe the picture of how this sector in Jakarta area overcomes the pandemic situation and until what extent the management is capable to handle. A qualitative research is conducted with narrative approach, by empathising to the human capital in the sector using grounded theory approach. Challenges are encountered by the hospitality practitioners and each one of them are trying to survive with their own way.