scholarly journals Analysis and Research on the Key Success Factors of Marketing Ugly Fruits and Vegetables

2018 ◽  
Vol 10 (8) ◽  
pp. 2783 ◽  
Author(s):  
Jui-Che Tu ◽  
Yi-Lin Lee ◽  
Miao-Yu Wei

According to the 2011 research report of the Food and Agricultural Organization (FAO) of the United Nations, one-third of the world’s edible fruits and vegetables are wasted every year, totaling about 1.3 billion metric ton. A source of such waste is ugly fruits and vegetables, which have the same nutritional value as that of normal fruits and vegetables, but are discarded due to poor appearance for selling. If consumers can rediscover their value, it will be one of the ways to change food waste. This study first explored related topics through the literature; then, it drew up an interview outline, obtained and ranked the key success factors for the evaluation indices through education and interviews with industry professionals, and summarized the key success factors of marketing ugly fruits and vegetables through questionnaire and experts interview perspectives that targeted consumer groups as the questionnaire respondents. The conclusion of the study provides suggestions for enterprises to innovate service marketing through the blueprint of service design, which hopes to reduce food waste and maintain a balance with the environment, in order to achieve the goal of environmental sustainability. The results show that if consumers understand the relevant issues and pay attention to the truth of vegetable and fruit production, they can use their consumption power to protect their own and environmental rights. However, the trust between producers and consumers requires strengthening. Reducing the unnecessary waste of food and labor is expected to create more ecological and environmental consumption patterns in the future.

2020 ◽  
Vol 23 (5) ◽  
pp. 759-765
Author(s):  
Hsiu-Yu Lee ◽  
Chi-Fang Liu ◽  
Yu-Sheng Yain ◽  
Chien-Ho Lin

Agribusiness organizations have gained an understanding of the need to promote environmentally friendly actions for the present and the future. Green accounting (GA) or environmental accounting is a new branch of accounting that attempts to factor costs related to the environment into the financial results of various operations. The concept of intellectual capital (IC) describes all the resources or capital that determines an organization’s value and competitiveness. The implementation of GA principles in an agribusiness organization is a cross-disciplinary work that entails sustainability, accounting, and other fields of research. Thus, competent farmers (human capital), good relationships with stakeholders (relational capital), structural changes (organizational capital), and innovativeness (innovation capital) all of which are concepts of IC are needed for the implementation of environmental sustainability policies and procedures within an organization. This conceptual paper explores key success factors for the GA from the IC perspective. We proposed that, for different reasons and logic, the human, customer, organizational, innovation, and process capitals all play roles as key success factors for good implementation of GA in agribusiness.


2021 ◽  
Vol 65 (2-4) ◽  
pp. 279-284
Author(s):  
Simone Pedrazzi ◽  
Enrico Morini ◽  
Marika Nasti ◽  
Simone Pizzileo ◽  
Alberto Muscio ◽  
...  

The future is moving towards an energy system different from the current one: highly efficient, renewable and immediate. For this reason, it is necessary to promote innovative technologies to pursue the development of a green economy connected to the environmental sustainability and the reduction of food waste. This study lays the basis of a different approach on the interaction between solar production and bio enhancement of organic residual flows of a fruit and vegetable market in Southern Italy. The proposed method consists in the installation of a photovoltaic system to cover the energy needs, including the electricity demand for the use of forklifts. This innovation is linked to the sustainable management of residual agri-food waste that, properly treated, allows the production of a soil improver usable in the early stages of the product life cycle. Therefore, the optimization of the entire agri-food chain permits the achievement of the requirements needed to obtain important environmental labels, signs of transparency and safety for the market products.  The results emerged from an economic analysis justify the investment for the realization of the system: the optimal exploitation of the renewable source allows an annual profit which drastically reduces the payback periods of the investment.


2020 ◽  
Vol 195 (1) ◽  
pp. 209-216
Author(s):  
Kacper Zadwórny

The author of the report made an attempt to conduct a diagnostic survey to indicate the basic success factors of small enterprises from the Jelenia Góra region. The main research question was whether it is possible to generate a common profile of success for several companies. The basis of the survey was an interview carried out in eleven companies and addressed to senior management and specialists – engineers. The questionnaire “Key success factors in the company in the SME sector” was used in the interview. The report describes the results of the interview.


2021 ◽  
Author(s):  
Qiang Li ◽  
Lifang Wang ◽  
Yuming Zhu ◽  
Bingxu Mu ◽  
Naveed Ahmad

Abstract Construction land reduction (CLR) is an important instrument for achieving environmental sustainability by reducing intensive land use, controlling the unrestrained extension of construction land and ensuring a balance between construction and arable lands in China. Existing studies on key factors of CLR projects are rare,lacking comprehensive and systematic understanding. Key factors for ensuring the success of CLR projects have not been identified in previous studies. Based on a literature review and questionnaires, in this study, key success factors (KSFs) of CLR projects were identified and analysed. The Fuzzy-AHP and Fuzzy-DEMATEL methods were used to obtain the comprehensive causality and centrality values, whereby factors with a comprehensive causality value larger than 0 and a comprehensive centrality ranking in the top 20% were identified as KSFs. Results indicate that KSFs include the presence of a supportive policy for CLR, coordination with the original landowner, coordination with the surrounding residents, a diversity of enterprises participating in the CLR, a legal environment and land acceptance and testing standards. This paper lays a theoretical foundation for CLR projects and provides guidelines for achieving successful project implementations.


Author(s):  
Muhammad Ashraff ◽  
Daisy Mui Hung Kee ◽  
Roshini A/P Subramaniam ◽  
Nur Hazimah ◽  
Nur Aina Syafiqah

2021 ◽  
Vol 13 (13) ◽  
pp. 7368
Author(s):  
Ngoc-Bao Pham ◽  
Thu-Nga Do ◽  
Van-Quang Tran ◽  
Anh-Duc Trinh ◽  
Chen Liu ◽  
...  

Food waste has become a critical issue in modern society, especially in the urbanized and fast-growing cities of Asia. The increase in food waste has serious negative impacts on environmental sustainability, water and land resources, and food security, as well as climate and greenhouse gas emissions. Through a specific case study in Da Nang City, Vietnam, this paper examines the extent of food waste generation at the consumption stages, the eating habits of consumers, food waste from households and service establishments, as well as prospects for the reuse of food waste as pig feed. The results of this study indicate that per capita food waste generation in Da Nang has increased from 0.39 to 0.41kg in 2016, 0.46 in 2017, and reached 0.52kg in 2018. According to the results of our consumer survey, 20% of respondents stated that they often generate food waste, 67% stated they sometimes do, and 13% stated they rarely do. Furthermore, 66% of surveyed households stated that their food waste is collected and transported by pig farmers to be used as feed for pigs. The use of food waste as feed for pigs is a typical feature in Da Nang. The study also found that there is a high level of consumer awareness and willingness to participate in the 3Rs (reduce, reuse, recycle) program, which was being initiated by the city government. In service facilities such as resorts and hotels, daily food waste reached 100–200 kg in large facilities and 20–120 kg in small facilities. This waste was also collected for use in pig farming. However, there has been a fall in demand for pig feed in line with a decrease in the number of pig farms due to the African swine fever epidemic that occurred during the implementation of this study. This paper suggests that there is a strong need to take both consumer-oriented waste prevention and waste management measures, such as waste segregation at source and introduction of effective food waste recycling techniques, to ensure that food waste can be safely and sustainably used as a “valuable resource” rather than “wasted.”


Sign in / Sign up

Export Citation Format

Share Document