scholarly journals Determinants of Consumers’ Purchasing Behavior for Certified Aquaculture Products in South Korea

2019 ◽  
Vol 11 (14) ◽  
pp. 3840 ◽  
Author(s):  
Sangchoul Yi
Keyword(s):  
Behavioral Intention ◽  
Latent Variables ◽  
Structural Equation ◽  
Online Survey ◽  
Social Norm ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Tpb Model ◽  
Aquaculture Products

This study aims to investigate consumers’ decision-making process for purchasing certified aquaculture products using the theory of the planned behavior (TPB) model. Based on the TPB model, this study empirically examines the relationship among TPB constructs, namely; attitude, social norm, perceived behavioral control, and behavioral intention to purchase sustainably produced products (i.e., Aquaculture Stewardship Council-certified products). Data from a web-based survey conducted through an online survey company (960 usable response samples) are analyzed using structural equation modeling. The results indicate that all latent variables (i.e., attitude, social norm, and perceived behavioral control) positively affect consumers’ behavioral intention. More importantly, environmental awareness moderates the relationships between TPB constructs and behavioral intention. In the case of the high awareness group in this study, attitude influences behavioral intention more than social norm does. On the contrary, in the case of the low awareness group, social norm influences behavioral intention more than attitude does.

scholarly journals Can Co-Creation and Crowdfunding Types Predict Funder Behavior? An Extended Model of Goal-Directed Behavior

2019 ◽  
Vol 11 (24) ◽  
pp. 7061 ◽  
Author(s):  
Myung Ja Kim ◽  
C. Michael Hall
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Behavioral Control ◽  
Critical Role ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Research Model ◽  
Goal Directed Behavior

Crowdfunding is an emerging means for financing by small and medium-sized enterprises or individuals to attract capital from investors who look to obtain products, services, and/or equity in the future. Co-creation in crowdfunding projects substantially influences sponsors’ behavior, playing a critical role in crowdfunding performance. Despite the significance of co-creation in crowdfunding, research from the leisure and tourism fields has been largely neglected in terms of theory-based models of co-creation. To address this gap, the goal of this work is to study the effects of co-creation on the extended model of goal-directed behavior, along with the moderator of crowdfunding types. To do this, an online survey was conducted on crowdfunders in South Korea and partial least squares (PLS)-structural equation modeling (SEM) was applied to analyze the collected data. Results reveal that co-creation considerably leads to attitude towards, as well as behavior in relation to, crowdfunding participation. Funders’ attitude and positive and negative anticipated emotion also significantly influence desire to participate in crowdfunding. Behavioral intention is highly affected by perceived behavioral control as well as desire. Reward and investment types significantly moderate eight relationships in the research model. Hence, this study contributes to crowdfunding research and stakeholders in the visitor economy sectors.

Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jordana Soares de Lira ◽  
Marconi Freitas da Costa
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Online Survey ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Ethical Considerations ◽  
Content Type ◽  
Slow Fashion

PurposeThis study seeks to investigate the influence of the theory of planned behavior (TPB), of the conscious consumption intention and of the consumer ethical considerations, on Slow Fashion Consumption in the region known as Agreste Pernambucano, in Brazil, which is known for being an apparel manufacturing area.Design/methodology/approachTo achieve this purpose, descriptive quantitative research using non-probabilistic sampling was conducted. Data were collected through an online survey and distributed through the snowball technique. The sample consists of 486 respondents and relies on structural equation modeling for data analysis.FindingsThe results highlight that the Slow Fashion Consumption, in the scope of Local Productive Arrangement (LPA) of clothing manufacturing in the Agreste region, is influenced by the intention of conscious consumption, the ethical considerations in consumer behavior and the perceived behavioral control. Moreover, the results highlight the role of the influence of subjective norms both in the attitudes of consumers and the intention of conscious consumption.Originality/valueThe primary contribution of this study is to demonstrate that perceived behavioral control is positively associated with Slow Fashion Consumption, which, in turn, shows that respondents believe they have control over their sustainable actions.

The Role of Responsible Gambling Strategy in Forming Behavioral Intention

2011 ◽  
Vol 51 (4) ◽  
pp. 512-523 ◽  
Author(s):  
Hak-Jun Song ◽  
Choong-Ki Lee ◽  
William C. Norman ◽  
Heesup Han
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Responsible Gambling ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Responsible Gambling Strategy

By examining the perception of a responsible gambling strategy, this study developed an extended model of goal-directed behavior (EMGB) with respect to the behavioral intentions of casino visitors. The results of the EMGB, which uses structural equation modeling, indicate that desire had the strongest relationship with casino visitors’ intention to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitor’s intention to gamble.

scholarly journals FAKTOR-FAKTOR PSIKOLOGIS PENENTU NIAT IBU-IBU RUMAH TANGGA DI INDONESIA UNTUK MEMBELI PRODUK TIRUAN/PALSU

2019 ◽  
Vol 9 (1) ◽  
pp. 88
Author(s):  
Hendrian . ◽  
Shine Pintor Siolemba Patir
Keyword(s):  
Perceived Control ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Survey Questionnaire ◽  
Buying Behavior ◽  
Past Behavior ◽  
Tpb Model ◽  
Counterfeit Products

This paper aims to examine housewives self-reported intention to buy counterfeit products by employing the Theory of Planned Behavior (TPB) as the research framework. In total, 600 housewives completed a survey questionnaire measuring their responses to seven constructs in the TPB. Structural equation modeling (SEM) was used as the technique for data analysis with two step approach. The results of this study showed that overall the variables in the TPB model (attitude, subjective norms, perceived control behaviors) were able to explain and predict housewives intention to buy counterfeit products. Attitudes toward behavior have a greater influence on intentions to buy. Additional variables that are included: values were able to explain and predict attitudes toward buying behavior, past behavior was able to explain and predict perceived behavioral control, and social status could explain and predict housewives intention to buy counterfeit products.

scholarly journals Factors persuade individuals’ behavioral intention to opt for Islamic bank services

2019 ◽  
Vol 11 (1) ◽  
pp. 234-250 ◽  
Author(s):  
Anwar Bin Allah Pitchay ◽  
Mohamed Asmy Bin Mohd Thas Thaker ◽  
Zubir Azhar ◽  
Al Amin Mydin ◽  
Hassanudin Bin Mohd Thas Thaker
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Peninsular Malaysia ◽  
Equation Modeling ◽  
Islamic Banking ◽  
Perceived Behavioral Control ◽  
Banking Services ◽  
Content Type ◽  
Islamic Bank

Purpose The sustainable development of Islamic banking services has motivated a significant number of depositors to choose Islamic bank services instead of the conventional bank. There are various factors that can persuade the depositors’ choice to choose an Islamic bank. This paper aims to examine the factors that persuade individuals’ behavioral intention to choose Islamic bank services. Design/methodology/approach To achieve this objective, this study uses the theory of planned behavior (TPB) as the underlying theory to measure the factors that persuade the depositors’ behavioral intention to choose Islamic bank services. A total of 300 questionnaires were distributed to the Malaysian Islamic Bank’s depositors in Peninsular Malaysia. The data from the questionnaires were analyzed using structural equation modeling (SEM). Findings The result showed the three variables that predicted behavioral intentions of the depositors, namely, attitude (ATT), subjective norms (SN) and perceived behavioral control (PBC), were found to be significant in persuading depositors’ behavioral intention to choose Islamic bank services. Furthermore, the findings of the study also confirmed the relevance of using TPB to measure the depositors’ behavioral intention. The results could advance knowledge in the area of Islamic finance and also have positive implications for practitioners. Originality/value The study offers an insight into the present environment involving Islamic banking services which was established in Malaysia 30 years ago. In the context of the current study, the present environment refers to the depositors’ intention to opt for the service and the factors that influence the depositors to choose Islamic banking services apart from the religious factor which has been well acknowledged by a significant number of previous studies.

scholarly journals Predicting Continued Participation in Government-Initiated Public Sports Clubs: The Role of Prior Knowledge and Awareness through Health Communications

2021 ◽  
Vol 18 (13) ◽  
pp. 7168
Author(s):  
Doyeon Won ◽  
Jun-Hyun Kim ◽  
Jung-Sup Bae
Keyword(s):  
Prior Knowledge ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Prior Experience ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Health Communications ◽  
Sports Club ◽  
Anticipated Emotions

Physical activity is the most effective preventive medicine in enhancing our physical health and subjective wellbeing. Since 2013, the South Korean government has introduced and developed the public sports club system as a way to promote exercise and the health of the general public. The current study investigated factors underlying the general public’s desires and intentions to join or participate in a public sports club (PSC) using the model of goal-directed behavior (MGB). Data were collected from 254 college students who had prior experience of participating in at least one PSC and were primarily analyzed using structural equation modeling (SEM). The results suggest that, among the five MGB determinants, the positive anticipated emotions and perceived behavioral control were significantly associated with participants’ desires, and, in turn, their desires were significantly related to their intention to participate in PSCs. Meanwhile, the respondents’ prior experience was marginally but significantly associated with desire but not with behavioral intention. Prior knowledge (through health communications) was significantly related to attitude, desire, and behavioral intention. Overall, the findings support the use of positive anticipated emotions, perceived behavioral condition, prior knowledge, and desire as indicators of participation behavior in the PSC context, and may aid the development of health communication and interventions aimed at encouraging future participation.

Financial inclusion enhancement through the adoption of Islamic microfinance in Nigeria

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abdurrahman Abdullahi ◽  
Anwar Hasan Abdullah Othman
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Public Attitude ◽  
Financial Inclusion ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Intention To Adopt ◽  
Islamic Microfinance

Purpose This paper aims to examine the determinants of intention to adopt Islamic microfinance among prospective customers in Nigeria, to enhance access to formal financial services. Design/methodology/approach The quantitative study used the proportionate stratified random sampling technique to collect data from 450 respondents, using close-ended questionnaires. The data was analyzed using analysis of moment structures-structural equation modeling. The decomposed theory of planned behavior (DTPB) was used as the underlying theory to test 10 hypotheses. Findings Results showed the intention toward the adoption of Islamic microfinance is high in Nigeria. In total, 8 of the 10 study hypotheses were supported, out of which attitude, subjective norm and perceived behavioral control were found to have a positive and significant influence on the behavioral intention to adopt Islamic microfinance. Consequently, the study recommends the need for stakeholders in the Nigerian financial system to embark on enlightenment campaigns that will improve the public attitude on the role of Islamic microfinance banks in the promotion of financial inclusion and poverty reduction. Research limitations/implications The study focused specifically on three selected states in Northern Nigeria that are predominantly Muslim. The findings and indeed the conclusions of the study, may not be suitable for generalization to other parts of the country. Practical implications The study found that three constructs: attitude, subjective norms and perceived behavioral control were found to affect behavioral intention. Thus, the Central Bank of Nigeria and Islamic financial institutions should tailor their enlightenment campaigns toward improving public attitude on the need to adopt Islamic microfinance banks to further enhance financial inclusion, and thus reduce the incidence of poverty. Islamic microfinance banks should complement their commercial products and services with Islamic social finance products such as Sadaqat, Zakat and benevolent loan, as is the practice in jurisdictions where Islamic finance is institutionalized. Social implications The social implication of the study is its ability to determine factors that will enhance financial inclusion in Nigeria. This will assist in reducing poverty and income inequality. Originality/value The study was also able to extend the DTPB by introducing awareness as an additional latent construct in explaining attitude.

Understanding why Chinese contractors are not willing to purchase construction insurance

2018 ◽  
Vol 25 (2) ◽  
pp. 257-272 ◽  
Author(s):  
Junying Liu ◽  
Sen Lin ◽  
Yingbin Feng
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Purchasing Intention ◽  
Tpb Model ◽  
Contract Managers ◽  
Willingness To Purchase ◽  
Insurance Purchasing

Purpose Construction insurance has been advocated as a useful financial means to transfer risks and mitigate potential project losses. However, there is a general reluctance to purchase construction insurance in China. The purpose of this paper is to develop an extended theory of planned behavior (TPB) model to understand and predict contractors’ construction insurance purchasing intention. Design/methodology/approach Quantitative data were collected through a questionnaire survey. The respondents comprise 130 project directors/managers and contract managers/administrators who were involved in or familiar with the construction insurance purchasing or managing. Data were analyzed using structural equation modeling. Findings This study developed an extended TPB model to explain the contractors’ intention formation. The results indicated that the insurance purchasing intention was mainly influenced by attitudes and subjective norm, rather than perceived behavioral control. The analyses also revealed that the added variables (risk perception and past experience) had a significant impact on the attitudes and perceived behavioral control. Originality/value This study identified the factors leading to Chinese contractors’ low willingness to purchase construction insurance by extending the TPB model to the context of construction insurance purchasing. The extended TPB model may serve as a theoretical framework and basis for the Chinese contractors, insurers, and regulators to understand the root causes of contractors’ low willingness to purchase construction insurance and make joint efforts to address the risks and insurance in the construction industry.

scholarly journals PURCHASING FAST-FASHION IN INDONESIA: DO WE LIKE IT OR DO WE HAVE TO LIKE IT?

2020 ◽  
Vol 34 (3) ◽  
Author(s):  
Rokhima Rostiani ◽  
Jessica Kuron
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Attitude ◽  
Online Survey ◽  
Behavioral Control ◽  
Communication Strategy ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Fast Fashion

Introduction: Fast-fashion has been contributing to the growth of fashion industry globally by shortening its life cycle and transformed the behavior of companies as well as younger consumers. Background Problems: Younger consumers generally motivated to purchase products, especially those image-enhancing, not only externally (e.g. subjective norms and behavioral control) but also internally (e.g. intention to look good, positive attitude) yet it is unclear which motivation is more dominant factors. Novelty: This study combine two concepts namely theory of planned behavior that explained how internal and external motivation shaped younger consumer purchasing behavior and trait of vanity as the internal motivation that drive them to purchase fast-fashion. Research Methods: This study was conducted through online survey to young consumers who are active in social media for data collection, resulting in 336 valid responses and analyzed with structural equation modeling. Findings/Results: It was found that attitude was the most important determinant of purchase intention, followed by physical vanity, subjective norm, and perceived behavioral control. Further, perceived behavioral control also have significant positive relationship with purchasing behavior. Conclusion: Younger consumers are more affected by their intrinsic motivation to consume fast-fashion compared to extrinsic motivation from society. This information is useful for marketers to improve their communication strategy by emphasizing individual values that may shape positive attitude such as quality and comfort.

scholarly journals ANALISIS PENERIMAAN TEKNOLOGI FINANCIAL AGGREGATOR CEKAJA.COM TERHADAP BEHAVIOR INTENTION MELALUI PENDEKATAN TEORI PERILAKU RENCANAAN (THEORY OF PLANNED BEHAVIOR ATAU TPB) (Studi Pada Masyarakat Kota Pangkalpinang)

2020 ◽  
Vol 1 (2) ◽  
pp. 131-152
Author(s):  
Laurensia Widyastuti ◽  
Suhaidar Suhaidar ◽  
Anggraeni Yunita
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Relevant Literature ◽  
Field Research ◽  
Sampling Technique ◽  
Subjective Norms ◽  
Primary Data ◽  
Equation Modeling ◽  
Perceived Behavioral Control

The purpose of this research study is to analyze and empirically prove the effects of attitude towards behavior, subjective norms, and perceived behavioral control on behavioral intention related to accepting the financial aggregator technology of CekAja.com. It is a quantitative study of Pangkalpinang society using an incidental sampling technique. To determine the sample size, the Maximum Likelihood Estimation (MLE) method was used. To collect the primary data used in this study, this writer conducted field research (by means of online and in person questionnaires) as well as a review of relevant literature. To analyze the data, this writer used the Covariance Based Structural Equation Modeling (CB-SEM) approach using the Analysis of Moment Structure (AMOS) Version 22 and Statictical Product and Service Solution (SPSS) Version 25 analysis tools. The results of the research showed that attitude towards behavior positively and significantly influenced the behavioral intention of Pangkalpinang society in accepting the financial aggregator technology of CekAja.com; subjective norms did not have significant and positive influence on the behavioral intention of Pangkalpinang society in accepting the financial aggregator technology of CekAja.com; while perceived behavioral control positively and significantly influenced the behavioral intention of Pangkalpinang society in the accepting the financial aggregator technology of CekAja.com.

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